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Polycom - Overview
- 1. Â
- 5. Polycom UC Intelligent Core for Unified Communications Environment Recording and Streaming Digital Signage B2B Communication Application Edge Server DMA: Bridge Load Balancer RMX: Conference Platform CMA: Management, Scheduling Gatekeeping Video Content Management Immersive Telepresence Conference Devices Communicator Client Personal Telepresence Desktop Phones Room Telepresence UC Intelligent Core
- 6. RMX & DMA
- 8. RMX1500 & MPMx Introduction Scale and Redundancy Resources RMX 1500 ™ MPMx RMX 4000 ™ MPMx DMA ™ 7000 RMX 2000™ MPMx Resolution Resources Voice PSTN 360 120 CIF/HD VSW 90 SD/4CIF 60 HD720p30 30 HD720p60 15 HD1080p30 15 Bridges Active Participants 10 4,000 Up to 4,000 SD calls Up to 1200 HD calls Resolution Resources Voice PSTN 720 400 CIF/HD VSW 180 SD/4CIF 120 HD 720p30 60 HD 720p60 30 HD 1080p30 30 Resolution Resources Voice PSTN 1440 400 CIF/HD VSW 360 SD/4CIF 240 HD 720p30 120 HD 720p60 60 HD 1080p30 60
- 9. Connect More People, Most Cost Effectively Dynamic Resource Allocation – Mixed Call Environment HD SD SD CIF HD SD SD CIF RMX 2000 (30 1080 /60 720 /120SD/180CIF) Other vendor with 1080 upgrade/30HD Resources available: Enough resources left over for 17 calls just like this one Only enough resources to do 4 more calls like this one Desktop Desktop Desktop Desktop RMX has over 3.5 times more capacity 180 30 video 30 audio 177 176 174.5 173.5 172 171 170.5 29 video 30 audio 28 video 30 audio 27 video 30 audio 26 video 30 audio 25 video 30 audio 24 video 30 audio 24 video 28 audio Resources available:
- 11. Smart Capacity Growth All users dial 71+VMR Massive ad hoc deployment Small ad hoc deployment All users dial 71+VMR All users dial 71+VMR Medium ad hoc deployment
- 13. Lowest Total Cost of Ownership New MPMx cards for RMX decrease bandwidth utilization up to 50% and increase capacity up to 50% for lowest total cost of ownership, fastest ROI Resolution / Frame Rate H.264 Baseline Profile Call Speed (Industry Norm Today) H.264 High Profile Call Speed Only from Polycom CIF 30fps 128 Kbps 64 Kbps 4CIF 30fps 256 Kbps 128 Kbps 4CIF 60fps 1.024 Mbps 512 Kbps 720p 30fps 1.024 Mbps 512 Kbps 720p 60fps 1.512 Mbps 832 Kbps 1080p 30fps 2.048 Mbps 1.024 Mbps Resolution / Frame Rate H.264 Baseline Profile Call Speed (Industry Norm Today) H.264 High Profile Call Speed Only from Polycom CIF 30fps 128 Kbps 64 Kbps 4CIF 30fps 256 Kbps 128 Kbps 4CIF 60fps 1.024 Mbps 512 Kbps 720p 30fps 1.024 Mbps 512 Kbps 720p 60fps 1.512 Mbps 832 Kbps 1080p 30fps 2.048 Mbps 1.024 Mbps “ Our research has shown that a vast majority of video calls are being done at 768 Kbps or lower, so this move by Polycom is significant. Whoever said bandwidth was free?” – Andrew Davis, Wainhouse Research Bulletin February 22, 2010 Bandwidth Reduction UP TO 50%!
- 14. CONVERGED MANAGEMENT APPLICATION - CMA
- 19. Infrastructure Redundancy CMA DMA DMA
- 20. SECURITY
- 22. TCO
- 24. Video Endpoints
- 27. Immersive Telepresence Open Telepresence Experience™ (OTX™)
- 28. Immersive Telepresence Open Telepresence Experience™ (OTX™)
- 31. Polycom Personal Telepresence Polycom Confidential High profile Integrated form factor 1080p people and content 24 inch display with premium audio Polycom 1080p camera Optional keypad / touch panel
- 33. MOBILE
- 35. THANK YOU
Editor's Notes
- I would like to open the presentation by giving you a brief profile of Polycom as a company and our overall strength as a partner.
- A company to watch: Strong leadership under Polycom President & CEO Andy Miller: Andy brings vision and extraordinary global experience to Polycom, having served as CEO of Tandberg and an executive at Cisco. As the CEO of a global company he connects and leads through the power of Polycom’s telepresence products on a daily basis. Andy defines the success of his company by the success of his customers, and closely works with them to ensure that Polycom’s products give them the competitive edge to more effectively grow their business. Financial strength and stability as a rock solid partner!: Polycom is currently on a revenue run rate of $1.2 bil for the 2010 fiscal/calendar year and has posted 50 consecutive quarters of positive operating cash flow, with no debt and $485 million in cash and investments. #1 leader in installed market share according to industry analyst Wainhouse Research: Polycom is on the cusp of a massive network effect where the convergence of industry-leading partnerships, widespread video adoption in businesses across different will ensure that Polycom will accelerate its growth and significantly expand its market share. Polycom is 100% focused upon delivering open standards within a Unified Communication ecosystem with integrated solutions and services to support our customers! Polycom is the center of a powerful ecosystem of technology leaders , including IBM, Juniper, HP, and Microsoft, working together with solution providers, distributors and service providers to protect customer investments, ensure flexibility and develop future-ready s olutions. More on this ecosystem later in the presentation. Global presence for support and services anywhere in the world! Other talking points: Polycom applies the highest standards of excellence to the delivery of our products and services. Provide solutions that make our customers, partners, vendors and co-workers lives and jobs easier and simpler. Maintain focus on our market and discipline in our planning. Recognize that profitability is essential to our future success. Flexible, adaptive and agile. Embrace Collaboration.
- Polycom UC Intelligent Core In Microsoft UC environment, B2B communications will be done through AV Edge Server, which conforms to Microsoft deployment. HDX with 2.6.1 and RMX (Q4 2010) support ICE/TURN/STUN, so that inter-organizational communications can happen not just for Office Communicators but with HDX and RMX as well. CMA serves as management and provisioning server, as Office Communications Server handles call signaling as well as presence. Recording and Streaming (RSS 4000) can be part of the solution as it can be set up for RMX meetings with recording link. Polycom DMA and Polycom RMX provide scalable and flexible conferencing experience with bridge virtualization and high availability. Polycom VMC1000 is the video content management server where it could provide enterprise video service for live streaming as well as video on demand, and it has an optional module to be integrated with Microsoft SharePoint Portal Server 2007.
- This is a visual snapshot of Polycom’s line of next conference platforms as of Q109. All products focus on supporting a superior conferencing experience via a focus on simplicity and excellent video and audio quality. Whether as standalone platforms or part of a large, distributed network, they are designed to efficiently support customers’ visual communication needs as they move from legacy video networks to VC2.
- This is a typical Mixed Call Environment Comparison Allows more users to participate in conference calls (highest scalability), protects investments, reduces network complexity ONLY RMX offers industry’s only dynamic allocation of resources on a call per call basis – we’ll show exactly how this works with this example (and the following example –depending on relevance to the customers environment) Proof Point: RMX Highly Scalability & Most Cost Effective This shows RMX dynamic resource allocation in ACTION! In this scenario the RMX scales to support more devices and more meetings than a Cisco offering. Intelligence is built in the RMX: it automatically identifies and allocates resources most efficiently As a result, the RMX connects the most people in the highest quality at the lowest cost NOTE to Presenter: Take off resources used and just have resources remaining – and count that down. NOTE: CIF = low resolution, legacy endpoints
- RMX 2000 and 4000 are powerful platforms on their own. When paired with the DMA 7000 they are the ultimate collaboration solution, delivering unmatched scale, efficient deployment and management, and a great user experience via multiple redundant platforms acting together as a single pool of resources.
- Small Enterprise Deployment Single MCU registered to Gatekeeper with prefix 71. Medium Enterprise Deployment Single DMA Server replaces MCU’s registration with the Gatekeeper. Introduction of a new MCU All Conference Rooms migrated to DMA with new VMRs being created in DMA. Large Enterprise Deployment Addition of another DMA server for redundancy. Add more MCU’s Provisioning of VMR’s same as Medium deployment
- Delivers lowest TCO and highest ROI of any conference platform in the market today through unprecedented bandwidth efficiencies with H.264 High Profile Up to 50% less bandwidth utilization through new media cards supporting H.264 High Profile, delivering the lowest TCO and highest ROI (Same quality video at half the bandwidth) Increase video capacity up to 50% to extend multi-party conferencing to more sites, more cost effectively through H.264 High Profile (Same quality video at half the bandwidth)
- So why Polycom? What makes us different and unique in the industry? I would like to move into this portion of the agenda to address those exact questions and provide proof points as to why Polycom is your partner of choice in collaboration soluions.
- The CMA is four products in one. Items with a green check are new to the Management and Deployment Suite above and beyond the SE200 version 3.0 Management: The management solution in the CMA provides management for both devices and conferences, with real time conference monitoring and centralized diagnostics Scheduling: CMA is the scheduling solution for the RMX 2000 and provides a variety of ways to schedule conferences including via Outlook, Lotus Notes and web scheduling. It can be integrated with Active Directory, making it simple and easy to schedule rooms, resources, people and video conferencing systems for any meeting. Scheduling any way you want it Pt to Pt and MP Provision and Soft update either “classic mode” (pull method) or “boot-strap” (push method) GK runs in Direct Mode GAB is provided as directory for older endpoints and H.350/LDAP for newer endpoints. Multiple copies (Release 1) and or Tiered directories (release 2) are planned. Presence is on/off/Config Gatekeeper: The gatekeeper arm of the CMA acts as the “police” on the network. Granting permission, bandwidth, routing calls intelligently – all ensuring that video conferencing doesn’t interfere with other mission critical applications on the network. In summary – the CMA is a vital part of any Polycom video solution. TERMS Active Directory ( AD ) is an implementation of LDAP directory services by Microsoft for use primarily in Windows environments. Its main purpose is to provide central authentication and authorization services for Windows-based computers. Active Directory also allows administrators to assign policies, deploy software, and apply critical updates to an organization. NEW TO 4.0 for SE200 New OS – Microsoft Windows Server 2003 Multiple and Tired Directory support Seats limited to 400 registered and concurrent calls Import enterprise directory groups and build provisioning groups based on those groups
- Currently on Site Topology you can view the video network, site details (bandwidth, site name, country code, etc.), and you can drag and move it around to have it look visually the way you want. No “world view” and no ability to drill down into a site. New CMA puts the topology on top of a world map so operator can visually see each continent and how their network is set up geographically. Additionally, from this view, they can drill down into the sites and get more information about what’s happening in each location.
- Note: An estimated 60% of all calls will go through the RMX bridge, which supports High Profile – This value is included in the Total Savings column Opex includes bandwidth savings/yr savings for High Profile enabled infra and endpoints as well as 1 year maintenance on infra All back up numbers and data for this slide can be found in the Polycom vs. UC intelligent core competitive vs. Codian slide deck. This slide is the sum result of the figures and data used in that presentation. Feel free to bring those slides in here if necessary with the customer (only if you aren’t going to give the other presentation).
- The Polycom RPX is in a class by itself. Only Polycom offers the following advantages in a truly immersive telepresence solution: Standards based video solution Flexibility in room configurations – 4 to 28 Seamless video wall (no bezels) Multipurpose functionality (use for more than video) Multipoint capability (not an island) Modularity of environment
- Open – Standards-based, Open integrations with leading UC platforms, Open multiple use models You’ll enjoy natural, interactive meeting experiences where people appear to be sitting across the table form one another in true-to-life dimensions thanks to exceptional video quality, spatial audio and shared content, all delivered in high definition Focus on interactions and collaboration though the highly intuitive, futuristic design where the underlying technology elements are integrated and concealed. A consistent room-to-room experience with treatments improve the acoustic and visual quality while minimizing room modification requirements. OTX is multipurpose and supports a broad variety of uses beyond face-to-face telepresence conferencing, including in-person meetings, audio conferences and web conferences. H.264 High Profile delivers optimized bandwidth for reduced operating costs
- Polycom Architected Telepresence Experience: Provides the ultimate in flexibility for creating custom solutions that meet specific customer requirements and needs... and is available through ATX-certified A/V integration partners. delivers the key elements of an immersive telepresence experience in an existing room with new or existing furniture. compatible with other members of the Polycom telepresence portfolio and infrastructure solutions and approximates the performance of the TPX. Pricing and design flexibility of ATX-based rooms means Polycom immersive telepresence solutions can be deployed into more customer environments than ever. For certified partners, ATX means greater opportunity to add more value by creating unique solutions for customers. Polycom Components • 3 Polycom HDX™ 8006 codecs and rack mount brackets • 3 Polycom EagleEye™ 1080p cameras (silver), and mounting brackets • 1 HDX Ceiling Microphone Array and 2 extension kits for a total of 3 ceiling microphones per room, white
- Crisp Plasma Displays Custom “Polycom” configuration option Optimized video with the HDX Series Designed for elegant look, Polycom branded pedestal Powerful Audio System Designed for use with the Polycom codec and tuned to the Polycom HDX codec Exclusive for Polycom and approved for sale world-wide Pedestal design Pop-out rack opens to easily rack-mount and HDX Series with additional room for a Polycom SoundStructure™
- The Polycom Touch Control allows users to have a very simple and elegant interface to the product.
- So why Polycom? What makes us different and unique in the industry? I would like to move into this portion of the agenda to address those exact questions and provide proof points as to why Polycom is your partner of choice in collaboration solutions.