2. INTRODUCTION
Today’s Agenda
• Measuring Digital Success
View & Evaluate Visitor Activity on your Website
Using Metrics to Determine Quality vs Quantity
Comprehensive (Real-time) Reporting
• Questions & Discussion
3. MEASURING DIGITAL SUCCESS
• Detailed Statistics about visitors to a website
• Web-Based
• It’s… FREE
• Easy to install
• Won’t affect site speed or functionality
• Make Educated Decisions on marketing efforts
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4. MEASURING DIGITAL SUCCESS
THE CENTER OF YOUR DIGITAL UNIVERSE
DIRECT SEARCH ENGINE SOCIAL MEDIA DIGITAL ADVERTISING
EMAIL BROADCAST PRESS RELEASE BLOG REFERRAL SITES
NEWSPAPER DIRECT MAIL BILLBOARD TV MAGAZINE
WHAT’S THE GOAL?
VALUE? = LEAD SALE CONTENT METRICS
5. GOOGLE ANALYTICS | Reporting
METRICS | Measuring Quality
• Visits Total Visits (New & Returning)
• Pages/Visit Average # of Pages Viewed Per Visit (all visits)
• Visit Duration Average Time On Site Per Visit (all visits)
• % of New Visits Unique Visits (total visits – returning visits)
• Bounce Rate Visits with only 1 interaction (lower the better)
* All Metrics need to be considered when measuring quality
6. GOOGLE ANALYTICS | Reporting
REPORTING OVERVIEW
What’s happening right now?
Who is visiting my website?
How are they finding my website?
What are they viewing?
What are these visits worth?
7. GOOGLE ANALYTICS | Reporting
REAL-TIME
• Number of Visitors
• Referral Sources
• Pages Being Viewed
• Keywords
• Geographic Location
8. GOOGLE ANALYTICS | Reporting
AUDIENCE
Geographic Location
• Country
• State / Region
• City / Town
> Interactive Map
9. GOOGLE ANALYTICS | Reporting
AUDIENCE
Technology
• Browser
• Operating System
• Service Provider
• Mobile Devices
11. GOOGLE ANALYTICS | Reporting
TRAFFIC SOURCES | UTM Tracking
Google “URL Builder”
Landing Page URL
Media Source
Type of Ad
Unique Name
Create UTM Link
www.123.com/?utm_source=CT1Media&utm_medium=Banner&utm_campaign=DIGITAL_TEST
