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Sources:
(http://www.medallia.com/customer-retention/)
(http://marketingwizdom.com/strategies/retention-strategies)
(https://www.wellsfargo.com/financial-education/small-business/customer-retention/)
(http://blog.clientheartbeat.com/customer-retention-strategies/)
(http://www.cmo.com/articles/2013/7/18/customer_retention.html)
http://www.cmo.com/articles/2013/7/18/customer_retention.html
5% INCREASE IN CUSTOMER RETENTION CAN IMPROVE
PROFITS FROM 25% TO 95%
REPEAT CUSTOMERS SPEND 33%MORE COMPARED TO NEW CUSTOMERS
WHILE SATISFIED CUSTOMERS TELL 9 OTHER
PEOPLE ABOUT THEIR POSITIVE EXPERIENCE, DISSATISFIED
CUSTOMERS WILL SHARE THEIR EXPERIENCE WITH
22OTHER PEOPLE
80%OF THE FUTURE PROFITS WILL
COME FROM JUST 20%OF YOUR
EXISTING CUSTOMERS
10% INCREASE IN
CUSTOMER RETENTION
YIELDS A 30%RISE IN THE VALUE OF THE COMPANY
68%OF CUSTOMERS
WALK AWAY FROM A BRAND
BECAUSE THEY ARE DISSATISFIED
WITH THE SERVICE
55%OF AMERICAN BUSINESSES
BELIEVE THAT CUSTOMER SERVICE
PLAYS AN IMPORTANT ROLE
Once you create a loyal customer base, it's tough for a
competitor to take that away
- Joe Mansueto, CEO, Morningstar Inc.
“ “
Discover effective ways to give your customer the best brand experience and retain them to ensure business profitability.
Log on to csscorp.com
A 2% INCREASE IN CUSTOMER
RETENTION HAS THE SAME EFFECT
AS DECREASING COSTS BY 10%
ARE YOUR CUSTOMERS
COMING BACK FOR MORE.
Customer Retention. Key to your brand’s success.

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