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4 Steps to Creating Great Premium Content

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4 Steps to Creating Great Premium Content

  1. 1. , ‘XL 1: A ‘ ‘ 7 ‘é ‘ _: ‘1;a'1.v. L== ; :- vi: xuxew : ;.. _-u. : v ~_a. w: : ';w ' '":2muL, AL: m;; ;I_;
  2. 2. 1. Start withia plah. —__ j T-
  3. 3. Creating great content takes planning. Plan around keywords, your target persona, and their stage in the buyeflsjourney. -I-
  4. 4. Write the ebook, produce the webinar, create the infographio. Make sure whatever you're creating is in line with your target persona and your message.
  5. 5. .4.-. . ;_: ._‘ -T 4,- —{~_T ~%_ _ 7, __ = T:_ 3;Spread your message.
  6. 6. Maximize the shelf life of your content. Spent as much time on the promotion of your content as you did the creation. Send emails to your subscribers. Share your content on social media. Schedule 1 posts well into the future.
  7. 7. 4. Evaluate and analyze.
  8. 8. How did your content perform? Did it attract visitors? Did those visitors turn into leads? How do the results of this launch compare with other media? Measure your results, and switch things up for the next piece of premium content.
  9. 9. Creating premium content is just a piece of a comprehensive inbound marketing strategy. Get more tips at Learn more: http: //leadg2.thecenterforsales strategy. com/ inbounders— weekly

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