2. Index
 Presentation
 Description of Valencia city
 Cruises tourism figures
 Marketing mix of cruise tourism analysis
 SWOT analysis of Valencia in cruise tourism
 Conclusion

4. Gastronomy
Weather
Entertainment
Culture

5. Marketing mix

6. TOURIST PROFILE
 Lots of profiles = no target audience.
 40 to 50 years on average.
 new segments : young tourists and family tourism.
 In pairs or groups of pairs.

7. VALENCIA PORT
 200 stopovers .
 Over than 500.000 passengers.
 Seventh among the first European ports.
 Terrestrial network connections by road and rail.
 Near an international airport.

8. SUSTAINABLE PORT
 Fully committed to environmental
protection and sustainable development.
 The Port Authority of Valencia has developed an
environmental policy maintain the balance
between the increase in port activity and protection of
the natural environment.
 Ecoport-Lex a System Port
Environmental Legislation.

9. Cruise activities in Valencia
 Trips to Madrid for Business tourists with the high
speed train.
 Valencia tours
 City tour

10.  Oceanografic

11.  Bioparc

12.  Main sold products of the last years have been:
 Western mediterranean cruises, departure in Spain
and stops in Tunisia or Malta, Italy and France.
 Eastern mediterranean and de Egeo cruises, departure
in Venece for a week; or 3 , 4 days if you go out to
Atenas port.
 The demand in North european countries have been
rising steadily in the last years

13. Cruises is increasing its demand, number of passengers
in 2012 arrived to 480000, an increase of 27%.
Cruise arrivals over 200 stopover and more than 500,000
passengers in the port of Valencia.

14. This increase is due to:
 The personal attention and quality of service .
 The trust of the cruise companies that have opted for
the Port: Iberojet, Mediterranean Shipping Co.,
Seabourn,Travelplan, etc.
 Important attraction of the city.

15. Types cruises
 Small: personal and exclusive
treatment, high class service.
 Medium: entertainment and
leisure activities.
 Large: activities all day. Family
holiday.

16. Price
 The prize for the West Mediterranean is between 450€ and
600€ from 7 to 9 days.
 The prize for the West Mediterranean is between 300€ and
600€ from 5 to 7 days.
 The prize for the West Mediterranean is between 300€ and
500€ from 5 to 8 days.
 The prize for the West Mediterranean is between 300€ and
500€ for 7 days.
 The prize is between 400€ and 700€ for 7 days. In August
from 800€ and between 6 and 14 days.
 The middle expenditure for the cruisers that visits Valencia
is between 50 and 70 daily euros.

17. Promotion
 Marketing online
 Creating and updating promotional materials
 Media Plan
 Stocks Reverse

18. SWOT
Strengths
 The city of Valencia is a consolidated destination business tourism,
business, urban and parties.
 Improved growing international positioning
 Tourist Destination city of Valencia as a cruise destination, sporting
events, cultural and idiomatic.
 Historical and artistic heritage of international appeal
 Spectacular landmark complex of leisure and culture: "City of Arts
and Sciences" (Valencia).
 Important destinations of sun and sand.
 Agrifoodstuffs and gastronomic of great singularity: "all i pebre"
orxata, rice cookers ...
 Homeport 4 large shipping (Pullmatur, MSC, Costa Cruises and
Iberocruceros)

19. SWOT
Weaknesses
 Increase the level of the adaptation for tourism demand for certain
services such as trade and public transport.
 Seasonality of demand.
 The poor image of the politicians impacts negatively in the international
economic perception of the city.

20. SWOT
Threats Opportunities
 Improved strategic
 Overcrowding
infrastructure: rail, port and
 Environmental impacts of airport
 Development of the impact and
major infrastructure:
continuity of great international
extensions events held
seaports, highways, airports, in  Use of all the new channels
available to promote the city,
dustrial estates and estate such as, social media
locations.  Opening of the last expansion of
the Port

21. Conclusion
 A perfect place to cruise tourism
 Weather
 Attractions
 Recent reforms of the port
 It must make a great effort
 Services
 Infrastructures
 Policies

22. Thanks for your attention