Business

1. www.verticalmeasures.com
HOW TO DISCOVER HUNDREDS OF
POWERFUL, LOW COST CONTENT
IDEAS FOR YOUR BUSINESS
Arnie Kuenn, President, Vertical Measures
@ArnieK #VMWebinar

2. ABOUT YOUR PRESENTER…
• President of Vertical Measures –
A Search, Social & Content Marketing Agency
• Instructor for the Content Marketing Institute &
Online Marketing Institute
• Been an Internet marketer longer than Google
has existed.

3. “CONTENT MARKETING”

4. WHAT IS CONTENT MARKETING?
• Content marketing is the art of providing relevant,
useful content to your customers without selling or
interrupting them.
• Instead of pitching your products or services, you are
delivering information that makes your prospects
more informed before they buy.
• If you deliver consistent, valuable information to your
prospects, they ultimately reward you
with their business and loyalty.

6. THIS IS NOT A 30 DAY R.O.I.
BUT THE LONG-TERM PAYOFFS
CAN BE HUGE

9. HOW IMPORTANT IS SEARCH?
of all consumers use search
prior to making a purchase
Source: GroupM
of searchers conduct non-
branded queries
of buyers click on organic
links vs the sponsored ads

10. WHAT ARE WE SEARCHING FOR?

11. START YOUR RESEARCH HERE!

12. KNOW YOUR KEYWORDS

13. MORE KEYWORD RESEARCH TOOLS
Google Keyword Suggest
Related Searches

14. MORE KEYWORD RESEARCH TOOLS
YouTube Related Searches

15. More than 410
questions about “visit
the grand canyon”
(exact match).
More than 3,400
using broad match!

17. Long tail searches
are the key to
success!

19. Social-Searcher.com

23. LIST ALL CONTENT IDEAS IN A SPREADSHEET

24. PUT TOGETHER AN EDITORIAL CALENDAR

27. ADDRESS PRICING / COST

28. COMPARISONS
Showcase your product or service then compare and contrast to others.

29. LISTS – PEOPLE STILL LOVE THEM

30. RESOURCE PAGES
38 links to this page
111 links to this page

31. INFOGRAPHICS ARE HOT RIGHT NOW
Mathew Blades Show

32. VIDEOS! – THEY ARE NOT THAT HARD
Product Demos
FunInterviews
Behind the Scenes

33. FREE GUIDES & WHITE PAPERS
- Lead generator
- Link attractor
- Long life span

36. Buyers need information that helps
them make an informed decision.
Businesses that provide the
content those people are
searching for - will win.
IN SUMMARY…

37. More Traffic. More Leads. More Business.
www.VerticalMeasures.com
THANK YOU VERY MUCH!

38. www.verticalmeasures.com
NEXT WEBINAR…
Improve What You Have: How to
Increase Rankings on Top Evergreen
Content
Presenter: Art Enke, Director of SEO Services, Vertical Measures
Learn about:
- Quantitative & page-specific competitor analysis
- Smarter canonicalization
- Strategic internal linking
- "Critical Mass" - the point at which your site can do nothing
wrong
Check out our website at www.verticalmeasures.com/webinars
for registration information.
12Sep
11am PST
2pm EST