The document provides information about an Amazon webinar on cultivating a high-growth Amazon business and using Amazon Brand Analytics data. The webinar agenda includes a Prime Day 2021 wrap-up, how to cultivate a high-growth Amazon business by integrating Amazon Brand Analytics data and upleveling operations, and a Q&A. It also discusses what total commerce control on Amazon looks like through automated workflows. The document then explains what insights can be gained from various Amazon Brand Analytics dashboards and reports, including sales and traffic trends, consumer behavior data, inventory planning, and seller/fulfillment performance metrics. It concludes with key takeaways about leveraging automation, combining selling channels, understanding Brand Analytics

1. Unlocking
Amazon Brand
Analytics

2. Today’s Logistics
Kerry Mallett
Webinar Coordinator
Recording & slides will be sent
by end of week
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Submit questions for live Q&A
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3. Tinuiti is the largest independent performance
marketing agency across the Triopoly.
Employees
Media managed Award-winning culture*
$2B #1 800+
3
*AdAge Best Places to Work 2019-2021

4. Some of
Our Clients
Our
Recognition
For commerce leaders of today and the future

5. Our Speakers
MARK RUSSO
Senior Specialist of
Marketplace Operations
BRENDAN FEENEY
Enterprise Account Exec

6. One Platform.
Total Commerce Control.
Linnworks connects, manages, and automates commerce
operations, powering businesses to sell wherever their
customers are and capture every revenue opportunity.
We put commerce control at the center of your
organization, giving you the ability to:
Grow your business Automate your operations Be in control

7. Agenda
● Prime Day 2021
● ...and what to do next - cultivating a
high-growth business
● by integrating Amazon Brand Analytics data
into your business plan
● and upleveling your business with enhanced
operations
7

8. How are you currently selling
on Amazon?
● As a vendor
● As a seller
● As both a vendor and a seller
● I am not currently selling on Amazon
POLL

9. Prime Day Wrap-Up
9

10. Prime Day Wrap-Up
● The first day of Amazon’s 48-hour Prime Day event
drove the most online sales over a 24-hour period so
far this year
○ Linnworks users as a whole processed a 58%
increase in sales dollars via Amazon channels
● Total ecommerce sales surpassed $11 billion
● Amazon sold over 250 million SKUs
○ A record number for single day sales
● $1.9 billion was spent across 70 million small and
mid-size businesses

11. Cultivating a
High-Growth Amazon
Business
11

13. Channels
• Adding/optimizing channels
• Product information/listings
• Meeting channel SLAs
• Managing resellers &
partners
• Personalization & re-targeting
Operations
• Order automation
• Inventory sync &
reconciliation
• Shipping & fulfilment tracking
• Payments & returns
• Financial reconciliation
Management
• Overselling
• Stock forecasting
• Discounts & promotions
• Freight charges
• Finance & tax
New
Commerce
Challenges.
New commerce challenges.
Businesses challenged to adapt quickly and continuously to keep up
Continuously adapting and controlling commerce in all of these environments
simultaneously is complex, costly and technically challenging.
To succeed, brands need an immediate way to connect and control their
commerce operations – with one commerce platform. urgently.
New systems.
Integration challenges.
Disconnected.
Complexity and chaos.
• Marketing Automation
• Returns Solutions
• Logistics Solutions
• Instant Messaging
• New (Voice, VR/AR)
Fragmented
legacy
Where to
integrate new
technology?
Website
Product
Distribution
CRM
ERP

14. What total commerce control on Amazon looks like.
● Shipping
○ Print Amazon shipping labels
○ File and print shipping manifests
○ Automatic Amazon shipping assignment for
Prime orders
○ Allow integrated Amazon shipping labels for
order invoices
● FBA
○ Download FBA orders and track their status
○ Submit new orders to FBA from external
sources
○ Track and report on FBA stock levels
○ Convert listing status between FBA and FBM
● Order Management
○ Download all Amazon orders into
OMS/IMS or Source of Truth
○ Mark orders as shipped on Amazon
○ Cancel or refund Amazon orders
○ Support for Prime, Business, and
Scheduled delivery orders
● Listing Management
○ Revise stock levels
○ Revise retail, sale, and business pricing
○ Create new listings, revise listing data,
and end listings
○ List to the Amazon catalog
○ ASIN/Title/Barcode lookup

15. How automation will impact your Amazon business.
● Brand Consistency
○ Avoid manual errors updating product lines, maintaining product accuracy and trust with consumers.
○ Update prices once and push to all of your Amazon Seller accounts, or try making a formula to win the Buy Box
● Seamless, Automated Workflows
○ You can prioritize Amazon Prime orders to retain a high seller status, choose which warehouse to ship from
based on the location of the buyer, and choose the most efficient packaging and mail carrier service for delivery.
● Build Customer Loyalty
○ Efficient back-end process lead to a good customer experience on the front end
○ Maintain inventory accuracy across multiple selling channels and warehouses in real time

16. Amazon Brand Analytics
Diving In

17. Screenshot
What is Brand Analytics?
Brand Analytics is a feature that contains
valuable insights to empower Brand Owners to
make informed, strategic decisions about their
product portfolio and marketing/advertising
activities.
Where can I find Brand Analytics?
You can find Brand Analytics under the Reports
tab in Vendor Central, but check under the
Brands tab in Seller Central to see Consumer
Behavior Dashboards.

18. Vendor Brand Analytics at a Glance
Identify top ASINs/Subcategories driving key metrics
Snapshot
Sales and Traffic Dashboards
Operations Dashboards
Consumer Behavior Dashboards
Product Catalog
Data Availability
Metric Locator
Identify contributors to and drivers of sales
performance
Monitor Inventory Health and drive planning to prevent
going OOS
Discover product insights to asses and drive marketing
Monitor catalog quality by instantly accessing the
latest catalog details
Expandable dashboards to view the data availability
status of Brand Analytics metrics and timeframes
Find which dashboard(s) contain your desired metric

19. Sales Diagnostic
● Distributor View
● Sales View
● Revenue/COGS, Average Sales Price, Rep OOS, Lost Buy Box (LBB) Price
Sales Performance Trends
Geographic Sales Insights
Net PPM
● Identify what products are contributing to profitability - key metric for
AVN
Pre-Orders
Traffic Diagnostic
● Glance Views and Conversion
Real Time Sales
Sales and Traffic Dashboards

20. Forecast and Inventory Planning
● Prevent replenishable out of stock revenue losses with data-driven
inventory planning
Inventory Health
● Monitor the health of the inventory of your products through weekly
updates; quickly identify and respond to unfavorable trends.
Operations Dashboards

21. Amazon Search Terms
● Discover what products are winning the most clicks and conversions on strategic search terms. Assess the
impact of your marketing campaigns by monitoring trends.
Repeat Purchase Behavior
● Better strategize and assess your marketing campaigns to drive repeat purchases and acquire new
customers.
Market Basket Analysis
● Identify cross-selling and bundling opportunities by gaining insight on products that are being purchased
together by your customers.
Item Comparison and Alternate Purchase Behavior
● Improve your competitive intelligence by gaining insight on products most frequently viewed together with
yours in addition to customers' final choice after viewing your product.
Demographics
● Connect with your target audience more effectively or identify customization opportunities with customer
demographics insights.
Consumer Behavior Dashboards

22. Catalog-level metrics intended to provide
a holistic view of account performance
● Ordered Product Sales
● Page Views vs. Sessions - know
the difference
● Where is conversion?
● Unit Session Percentage vs. Order
Item Session Percentage
● Buy Box Percentage
● Refund Rate
● Received Negative Feedback Rate
Seller Central Business Reports - By Date/By ASIN
By Date By ASIN
ASIN-level metrics give us the ability to
understand the drivers of account performance
● Ordered Product Sales
● Page Views
● Sessions
● Buy Box Percentage
● Unit Session Percentage

23. Catalog-level metrics intended to provide
a holistic view of account performance
Seller Performance
● Layout is the only difference
● Pre-set view with a focus on
sales, refunds, feedback, and
A-to-Z claims
Seller Central Business Reports - Seller/Brand Performance
By Date By ASIN
ASIN-level metrics give us the ability to
understand the drivers of account performance
Brand Performance
● Average Customer Review
● Customer Reviews Received
● Sales Rank

24. In-depth reporting on FBA fulfillment performance
Inventory
● Inventory Health
● Restock Inventory
Sales
● Subscribe & Save Performance
Payments
● Everything!
Customer Concessions
● FBA customer returns
Removals
● Recommended Removals
Seller Central Fulfillment Reports

25. 25
Restock Inventory Page: Limited Restock Tag and
Shipment Quantity Limits
● Maximum inventory level represents the maximum inventory
you can maintain at Amazon. You will not be able to create a
shipment that increases your inventory levels beyond this
threshold. Maximum inventory levels are calculated using
historical demand for your products.
● Utilization represents your current inventory at Amazon, which
counts against your maximum inventory level and helps
determine your maximum shipment quantity. It accounts for
your incoming shipments, inventory pending removals, and
inventory reserved for orders pending shipment.
Sendsmaller, more frequent FBA shipments of high-velocity ASINs

26. 1. Utilize automation to help your business run
smoothly at a macro level
2. Combine your selling channels to a centralized
platform for better visibility and decision
making
3. Brand Analytics Differences Across Amazon
4. Sellers need to review Business and Fulfillment
Reports
5. Dive deep! Catalog/account level metrics and
trends should be investigated at the ASIN level
Key Takeaways

27. Schedule Your
Consultation
with an Amazon
expert

28. Q&A

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30. Thank you!