Topics Discussed: Can Google Find Your Site ? Can Google Crawl Your Site ? Can Google Index Your Site ? Can Google Rank Your Site ? Live Q&A

1. @paulklebanov | @SEMrush
Contact
SEMrush feedback:
paul.klebanov@semrush.com

2. @paulklebanov | @SEMrush
Contact
SEMrush feedback:
paul.klebanov@semrush.com

3. @paulklebanov | @SEMrush
Contact
SEMrush feedback:
paul.klebanov@semrush.com

4. @paulklebanov | @SEMrush
Contact
SEMrush feedback:
paul.klebanov@semrush.com

5. @paulklebanov | @SEMrush
Contact
SEMrush feedback:
paul.klebanov@semrush.com

7. @paulklebanov | @SEMrush
Contact
SEMrush feedback:
paul.klebanov@semrush.com
@paulklebanov

8. @paulklebanov

9. @paulklebanov
Where I wanted to be

10. @paulklebanov

11. @paulklebanov

12. @paulklebanov
STEP
1
STEP
2
STEP
3
STEP
4
Can Google Find Your Site ?
Can Google Crawl Your Site ?
Can Google Rank Your Site ?
Can Google Index Your Site ?

13. @paulklebanov
Can Google Find Your Site ?

14. Step 1:
Create a sitemap and connet
your site to Googles Search
Console.
@paulklebanov

15. @paulklebanov
Screaming Frog
bit.ly/SEMrush-Sitemaps

16. @paulklebanov
1

17. @paulklebanov
Implement Structured Data
1
2

18. @paulklebanov
Implement Structured Data Manually

19. @paulklebanov
Knowledge Graph
1

20. @paulklebanov
Can Google Crawl Your Site ?

21. @paulklebanov
Google Crawl Error Report

22. @paulklebanov
4 Types of Errors
1. DNS Errors
2. Server Errors
3. URL Errors
4. Robot.txt Errors

23. @paulklebanov

24. Server Error Robots.txt URL Errors DNS
Time Out Failure 404(not found) Latency
Truncated Headers
410(gone)
Connection Reset
500(server error)
Truncated Response 301(redirects)
Connection Refused
Connection Failed
Connetion Timeout
No Response
@paulklebanov
bit.ly/Fix-Google-Error

25. @paulklebanov

26. @paulklebanov
bit.ly/Site-Speed

27. @paulklebanov
bit.ly/Web-Mobile-Friendly-01

28. @paulklebanov

29. @paulklebanov

30. @paulklebanov

31. @paulklebanov

32. @paulklebanov
Can Google Index Your Site ?

33. @paulklebanov
Google Index Report

34. Two Things To Monitor
1. Beware of downward trend — Off page SEO issue.
2. Content Keywords — Strange keywords appearing in the
content report.
@paulklebanov

35. @paulklebanov
Google Penguin

36. @paulklebanov
bit.ly/Google-Disavow-Tool

37. @paulklebanov
Can Google Rank Your Site ?

38. Three Types of Keywords
1. Informational Keywords — Informative keywords that
are based on answers to a specific problem.
2. Transactional Keywords — Keywords that signal an intent
to purchase based on keyword or specifics of query.
For example:
Buy, Subscribe, For Sale, Brand + product name.
3. Navigational Keywords — Navigational keywords help
people find your web page and are often branded.
For example:
“SEMRush, bodybuilding.com”
@paulklebanov

39. Google Keyword Planner:
@paulklebanov

40. Related Searches:
@paulklebanov
1

41. Copy related searches by
manually clicking through
each keyword:
@paulklebanov
1

42. With SEMrush:
@paulklebanov

43. Using Your Topic’s Keyword:
@paulklebanov
1

44. @paulklebanov
1
2

45. Using Your Competitors:
@paulklebanov
1

46. @paulklebanov
1

47. Step 2:
Rank the competitiveness of
the keywords to determine
how hard it is to get there.
@paulklebanov

48. With SEMrush:
@paulklebanov

49. @paulklebanov
1

50. Keyword
Specific, Medium,
Broad
Keyword Volume
Keyword
Difficulty(1-100)
how long does it take
to get a six pack
specific 2400 78.26
at home ab workout medium 2900 90.3
best ab workout for
men
medium 2900 87.15
how to get abs in a
week
medium 4400 84.13
abs in 30 days specific 1000 86.52
@paulklebanov

51. SEMrush ranks the competitiveness
automatically.
SEMrush will analyze the top domains that are ranking in the first
twenty organic search results for the given keyword.
Based on each website’s SEMrush Rank, we calculate its domain
strength and define its keyword difficulty.
@paulklebanov

52. Step 3 (Write The Article)
Introduce yourself, take them
by the hand, and guide them.
@paulklebanov

53. • Identify the problem.
• Talk about the struggles.
• Talk about the solution.
• Exceed their expectations by giving
something away to aid their journey.
Structure Your Article:
@paulklebanov

54. • Provide a complete answer.
• Make sure it’s actionable.
• Make sure you answer and/or adddress the
initial question.
• Hit all keywords in the keyword group.
Article Check List:
@paulklebanov

55. • Create headings
• Create breaks
• Create a table of contents
• Have images ( not a wall of text)
• Include internal links
Formatting Tips:
@paulklebanov

56. • Specify what you are answering.
• Show the results that they will get.
Headline Tips:
@paulklebanov

57. End Result Customer Wants + Specific Period of
Time
How to get six pack abs in 30 days using this
step-by-step workout plan.
@paulklebanov

58. Step 4: Promotion Tips
•Promote to your audience (email, and social)
•Promote to other peoples' audience
•Update your internal linking structure
•Find influencers in your market and ask them to share
insight and the article.
•Post on a sub reddit board, message boards
@paulklebanov

59. rightrelevance.com
@paulklebanov

60. Step 5: Level Up
(updating your article)
•Identify the higher volume keywords that your article is
starting to rank for.
•Rewrite the meta title tag to include the new keyword.
@paulklebanov

61. GET A FREE TRIAL
OF SEMRUSH TODAY!
@paulklebanov

62. GET A FREE TRIAL
OF SEMRUSH TODAY!
@paulklebanov

63. @paulklebanov

64. @paulklebanov