The holiday shopping rush is on the horizon. Therefore, we’re bringing back our Q4 Amazon Virtual Summit. This year’s Q4 Summit is designed for high-volume brand manufacturers looking to leverage, maximize & profit from the yearly anticipated holiday shopping rush.
2. Q4 Summit Details
Day 1 | THE TRUE PHILOSOPHY OF ATTRACTIVE AMAZON LISTING
OPTIMIZATIONS
Day 2 | BRICK BY BRICK: BUILDING OUT YOUR Q4 AMAZON
ADVERTISING STRATEGY
Day 3 | WINNING Q4 WITH DATA-DRIVEN BUSINESS DECISIONS
4. Overview
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Recognized as a Google Premier Partner
400+ Active Retail Clients
Top 50 fastest growing company in San Diego
DELIVERING LASTING RESULTS FOR OUR CLIENTS
Solutions
Retail-focused PPC & Shopping
Amazon Sales Acceleration
Facebook Performance Marketing
About CPC Strategy
13. Product Title Best Practices
✓ Each individual word in the Product Name (Title) is indexed on its own, meaning a concise and relevant title will
drive traffic to your product.
✓ Make sure to include the brand, material, size, color, product type, and meaningful descriptive keywords in
your product title for all of your products.
✓ Optimal title lengths are between 80 and 200 characters, although this does vary by category, and are being
policed more aggressively by Amazon.
Copyright 2017 - Q4 Amazon Virtual Summit
14. Vertical Style Example
Cookware, Cutlery Brand + Line + Size+ Product Type Calphalon Professional Hard-Anodized 8-1/2-Quart
Saucier with Lid
Cook’s Tools & Gadgets Brand (+ Model Number if necessary) + Model
Name + Product Type, Color
Vacu Vin Wine Saver Gift Pack, White
Small Appliances, Home
Environment
Brand + Model Number + Model Name + Product
Type, Color
KitchenAid KSM150PSER Artisan 5-Quart Mixer, Empire
Red
Tableware Brand + Pattern + Product Type, Amount Pfaltzgraff Charlotte 16-Piece Dinnerware Set, Service for
4
Bedding Brand + Line/Pattern + Thread Count + Material +
Size + Product Type, Color
Wamsutta Luxury 400-Thread-Count Sateen Queen Sheet
Set, Halo
DVD Players Brand + Model Number + Size + Product Type +
Screen Style (if needed) + (Color/Pack Size)
Panasonic PV-D4743S Progressive Scan DVD/VCR Combo
(Silver)
Video Games Brand + (Model Number if unclear what product is)
+ Product Type + (Platform)
Thrustmaster Freestyler Bike (PC)
Examples of Amazon Title Formulas for Categories
Copyright 2017 - Q4 Amazon Virtual Summit
16. Product Feature Bullet Points
Information provided in the product feature bullet points are indexed by Amazon and searchable by
customers. You have a 500 character maximum length per bullet point.
Bullet Points Best Practices
✓ Include keywords you want to rank for.
✓ Highlight crucial product features to give customers the confidence to make a purchase decision.
✓ Be certain your bullet points are describing the product and are not seller specific.
✓ Highlight the five key features you want customers to consider, such as dimensions, age appropriateness,
ideal conditions for the product, skill level, contents, country of origin, and so on.
✓ Maintain a consistent order. If your first bullet point is country of origin, keep that same order for all your
products.
✓ Leave your customers feeling confident that your product solves their problem.
✓ Bullet Points get indexed by A9.
Copyright 2017 - Q4 Amazon Virtual Summit
17. Product Description
Product Description Optimizations
1) No Seller name
2) No E-mail address
3) No Website URL
4) No Company-specific information
5) No Details about another product that you sell
6) No Promotional language such as “SALE” or
“free shipping”
7) Description gets indexed by A9
Copyright 2017 - Q4 Amazon Virtual Summit
25. Amazon Brand Pages going away on October 31, 2017.
Pages that are still linked to Headline Search Ad campaigns will remain active until December 31,
2017. Amazon invites you to build an Amazon store to showcase your products and promote your
brand.
Copyright 2017 - Q4 Amazon Virtual Summit
26. New Amazon Storefronts
Amazon recently released new storefronts for both Sellers and Vendors. These multi-page
stores elevate customer shopping experience and allow you to showcase your brand,
products, and value proposition.
Source: Amazon Marketing Services
Copyright 2017 - Q4 Amazon Virtual Summit
30. Amazon Mobile Shopping in the US
51%
Of consumer traffic comes
from mobile & tablet web
browsing
68%
Of time spent with digital
media on an average monthly
basis is on a mobile device
Source: https://advertising.amazon.com/blog/mobile-programmatic
Copyright 2017 - Q4 Amazon Virtual Summit
31. How Amazon Listings Appear Across the Board
Copyright 2017 - Q4 Amazon Virtual Summit
32. How Amazon Listings Appear Across the Board
Copyright 2017 - Q4 Amazon Virtual Summit