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Design Thinking and
Human centred design
Tackling society’s most complex challenges by putting
people and communities at t...
Darren Menachemson
Principal, ThinkPlace
Executive Director, the ThinkPlace Foundation
@thinkplace
What is design thinking and HCD
(and why should you care)?
Design thinking is a way of looking at the world.
Human centred design is a method –
processes, techniques, rules of thumb...
It looks at complex things
from the perspective of the
people who will use or be
affected by them.
From this… Channels
Roles
ProcessInfo
Legislation
Organisation
Culture Functions
People
Interactions
Users
…to this
Channels
Process
Info
Tech
Experience
It tolerates ambiguity and
doesn’t try to reach clarity or
agreement too quickly.
It urges explorative and
evaluative research, to build
understanding and empathy.
It brings many voices and
perspectives together, and
gets them working.
It prototypes, experiments,
fails, learns, and iterates.
It reframes challenges to
force fresh thinking.
You can apply design at the system level…
the program/service level…
And the product level…
Name of last doctor you saw
Needs/preferences
Emotion
al
response
Actions
and
activities
Understanding and
interpretation
Needs/preferences
Emotion
al
response
Actions
and
activities
Understanding and
interpretation
Desirable Viable
Possible
Needs
Preferences
Habits
Norms
Beliefs
Networks
Culture
Fears
Aspirations
(Based on Doblin Group...
Desirable Viable
Possible
Needs
Preferences
Habits
Norms
Beliefs
Networks
Culture
Fears
Aspirations
Measurable
Grounded in...
Desirable Viable
Possible
Needs
Preferences
Habits
Norms
Beliefs
Networks
Culture
Fears
Aspirations
Measurable
Grounded in...
Desirable Viable
Possible
Needs
Preferences
Habits
Norms
Beliefs
Networks
Culture
Fears
Aspirations
Timing
Legislation
Bud...
Gradian Health Systems, 2015
Reliable power
Trained
professionals
Easy supply of
parts
Easy supply of
oxygen
Applying Human Centered Design to Global Health Programs_1
Applying Human Centered Design to Global Health Programs_1
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Applying Human Centered Design to Global Health Programs_1

  1. 1. Design Thinking and Human centred design Tackling society’s most complex challenges by putting people and communities at the centre of the design process
  2. 2. Darren Menachemson Principal, ThinkPlace Executive Director, the ThinkPlace Foundation @thinkplace
  3. 3. What is design thinking and HCD (and why should you care)?
  4. 4. Design thinking is a way of looking at the world. Human centred design is a method – processes, techniques, rules of thumb - that you use to “do” design thinking
  5. 5. It looks at complex things from the perspective of the people who will use or be affected by them.
  6. 6. From this… Channels Roles ProcessInfo Legislation Organisation Culture Functions People Interactions Users
  7. 7. …to this Channels Process Info Tech Experience
  8. 8. It tolerates ambiguity and doesn’t try to reach clarity or agreement too quickly.
  9. 9. It urges explorative and evaluative research, to build understanding and empathy.
  10. 10. It brings many voices and perspectives together, and gets them working.
  11. 11. It prototypes, experiments, fails, learns, and iterates.
  12. 12. It reframes challenges to force fresh thinking.
  13. 13. You can apply design at the system level…
  14. 14. the program/service level…
  15. 15. And the product level…
  16. 16. Name of last doctor you saw
  17. 17. Needs/preferences Emotion al response Actions and activities Understanding and interpretation
  18. 18. Needs/preferences Emotion al response Actions and activities Understanding and interpretation
  19. 19. Desirable Viable Possible Needs Preferences Habits Norms Beliefs Networks Culture Fears Aspirations (Based on Doblin Group DVP model)
  20. 20. Desirable Viable Possible Needs Preferences Habits Norms Beliefs Networks Culture Fears Aspirations Measurable Grounded in competencies Partner/stakeholder aligned Ethical Compatible Sustainable Feasible business model Strategically aligned
  21. 21. Desirable Viable Possible Needs Preferences Habits Norms Beliefs Networks Culture Fears Aspirations Measurable Grounded in competencies Compatible Ethical Partner/stakeholder aligned Sustainable Feasible business model Strategically aligned Timing Legislation Budget Technology Regulation
  22. 22. Desirable Viable Possible Needs Preferences Habits Norms Beliefs Networks Culture Fears Aspirations Timing Legislation Budget Technology Powerful ideas Measurable Grounded in competencies Compatible Ethical Partner/stakeholder aligned Sustainable Feasible business model Strategically aligned Regulation
  23. 23. Gradian Health Systems, 2015 Reliable power Trained professionals Easy supply of parts Easy supply of oxygen

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