(Sponsor Spotlight) Delivering Value in a Multi-Platform World
โขDownload as PPTX, PDFโข
3 likesโข901 views
Speaker: Kim Luegers DIRECTOR OF MOBILE MARKETING, PANDORA
Recommended
More Related Content
What's hot
Viewers also liked
More from FM Signal
More from FM Signal (20)
Recently uploaded
Recently uploaded (20)
(Sponsor Spotlight) Delivering Value in a Multi-Platform World
- 1. Delivering Value in a Multi-Platform World
- 2. Charting the Music Discovery Landscape Radio Owned Cloud On Demand Media/Blogs Live Music Social Broadcast Online 2
- 3. Our Mission: Redefining Radio Connect people with music they love Help people discover new music Personalize the experience Create positive bonds between brands, bands and fans Genome Pic: Sven Geier 3
- 4. 6:30am: Waking Up 8pm: Evening at Home 8am: Commuting 9-5pm: Workplace 6pm: On the Go Pandora is Part of Listenersโ Daily Routine 4
- 5. Reaching Users Cross-Platform 5 Source: comScore Total Universe, July 2011
- 6. Pandora is Seamless, Simple, Personal 6
- 7. All Attention on Your Brand 7 Pandora Clock Radio Station Clock Commercial Pod (average of 8 commercials) Music Music Music Music Music 1 Commercial
Editor's Notes
- There has never been a more exciting time for music discovery. Owned, On Demand and Cloud music serves are complementary services to Pandora personalized radio. ย *Among listeners, Pandora is the more influential for discovering new music than AM/FM Radio -only second to friends/word of mouth. (*source: Edison Research, Mobile Market Study, July 2011)
- Weโre taking the best of broadcast and digital platforms to redefine radio and the relationships between artists, listeners, and brands. We help people discover/rediscover the music they love. Make radio personalized, giving the listener control and the ability to decide what music they want to hear. (Itโs not about control, thatโs on-demand. Itโs about personalization and making it simple for consumers.)Elicit a musicianโs middle class where unnamed bands can play along side with top artist, connecting with new fans.
- Reaching users without boundaries is easy with Pandoraโs multi-platform radio and display ads. Pandora follows consumer behaviors and is accessible anywhere consumers go. Consumers continuously listen to Pandora throughout the day across 200+ home electronics and mobile devices, online, in their cars and on home entertainment systems. CE and Tablets dominate weekend listening hours.
- 142K Stations Shared
- With only one radio spot per break, all attention is on your brand. On Pandora, your message has 100% Share of ear, integrating seamlessly with the listening experience.