Social media has progressively become an essential tool to communicate with the public. So is your company social media-centric at all levels? Start evaluate by using the 5Cs approach!

1. CMRS Digital Solutions Limited reserves all rights on all the information contained in this document
July, 2016

2. …Start With 5Cs
How well does your company embrace social media?
Is your company social media centric at all levels?
CMRS Digital Solutions Limited reserves all rights on all the information contained in this document
2
Social Media – An Integral Part of your Business

3. CMRS Digital Solutions Limited reserves all rights on all the information contained in this document
3
The 5Cs
Approach

4. To start with, please define your:
Objectives
• For Branding? Marketing? Customer
Relationship Management(CRM)? Talent
Recruitment?
CMRS Digital Solutions Limited reserves all rights on all the information contained in this document
3
1st C
Community
Target Audience
• Different platforms reach different audience
Real-time photo
sharing app that
is skewed
towards youth
SNAPCHAT PINTEREST
Social site for
shopping inspiration
with a mostly
female user base
Photo sharing
site that targets
younger
audience
INSTAGRAM
Micro blogging
site that acts as a
news source
TWITTER
Social Sharing
Site that is
popular among
all ages
FACEBOOK
Business
oriented social
networking site
LINKEDIN

5. 2nd C
Consumer Insights
CMRS Digital Solutions Limited reserves all rights on all the information contained in this document
5
Social Listening
• Monitor discussion boards and forums that mention
your brand
• Understand consumer behavior, public perception &
competitors’ reputation
Branded Channels Analysis
• A deeper analysis on the interactions with your posts
• Mapping the sentiment with the customers’ comments
about your brand
Social insight tools can empower brands to
understand brand awareness, perceptions and
competitive intelligence.

6. 3rd C
Content
1. Categorized content:
• “always-on” and “activation”
(See the image next slide)
2. Through-the-line activities:
• Offline events, print ads or press conferences
To ensure all content align with objectives, we always prepare
a continual content strategy and a monthly content calendar
for our clients.
CMRS Digital Solutions Limited reserves all rights on all the information contained in this document
6
Engaging content is KEY in social media.
The following strategies solve the problem of lacking
updates/engagement on products or services.

7. CMRS Digital Solutions Limited reserves all rights on all the information contained in this document7
CMRS Digital Solutions Limited reserves all rights on all the information contained in this
document 7
Always on Activation
Casual
Content
General
Tips
Festive
Content
Branded
Content
Sharing
Event
Campaign
Tactical
Promotions
KOL Sharing
/ Live Chat
Design a content mix to achieve your objectives
Brand

8. 4th C
Communications
Social media is a platform for companies to
interact with customers continuously.
CMRS Digital Solutions Limited reserves all rights on all the information contained in this document
8
What do companies use to better the
communication with customers?
Communication tools are created to improve the
connection between customers and companies.
How does communication tools help specifically?
Communication tools bring about new functionalities
and real-time interactive business opportunities.

9. The 1st HK brand to use Periscope
to live broadcast ‘Where’s Wally’ campaign.
CMRS Digital Solutions Limited reserves all rights on all the information contained in this document9
4th C - Communications
Case Study – Harbour City
YouTube x Harbour City Live Streaming
for ‘Happily Ever After’ Christmas lighting ceremony.

10. CMRS Digital Solutions Limited reserves all rights on all the information contained in this document10
4th C - Communications
Case Study – Standard Chartered Bank (HK)
At the Standard Chartered Asia Miles MasterCard press conference,
KOLs’ Facebook Live videos gained 300k+ views and went viral, successfully utilizing the live-stream feature.

11. Weather Forecast
CMRS Digital Solutions Limited reserves all rights on all the information contained in this document11
4th C - Communications
Case Study – Messenger Bot
By incorporating Artificial Intelligence into Facebook Messenger, brands can explore
business opportunities with various services developed to users.
NewsShop
Flight Ticket Booking

12. 5th C
Commerce
While social e-commerce platforms are definitely
increasing, the integration of payment features are
also increasing due to impulse purchases.
With the commencement of the Payment Systems
and Stored Value Facilities Ordinance in Nov 2015,
several mobile payment solutions have already
launched.
9

13. 13
Know more about us