Wir haben unsere Datenschutzbestimmungen aktualisiert. Klicke hier, um dir die _Einzelheiten anzusehen. Tippe hier, um dir die Einzelheiten anzusehen.
Aktiviere deine kostenlose 30-tägige Testversion, um unbegrenzt zu lesen.
Erstelle deine kostenlose 30-tägige Testversion, um weiterzulesen.
Herunterladen, um offline zu lesen
This overview is informed greatly by the discussion at our Executive Forum in March 2015, but it also is
the culmination of our observations from Content Marketing World 2014 and our advisory client work in
the past year.
Our objective is to report on the key challenges faced by marketers, the vital insights being realized, and
the general health of content marketing as a strategic business approach. As was the case last year, this overview ultimately asks more questions than it answers; our goal is not to settle debates or provide trite answers to complex business challenges, but to update and inform.
At the two-day Executive Forum, CMI leaders and senior marketing executives from more than 30 enterprise brands came together to collaborate and to discuss and report on their own organizations’ efforts in integrating content marketing as a strategic approach.
The extraordinary insights and the identification of challenges could not have been possible without the
generous contributions of this forum class, as well as last year’s forum participants. Their input doesn’t represent their tacit endorsement of the ideas, but as a collective group they are responsible for the value contained in this report.
This overview is informed greatly by the discussion at our Executive Forum in March 2015, but it also is
the culmination of our observations from Content Marketing World 2014 and our advisory client work in
the past year.
Our objective is to report on the key challenges faced by marketers, the vital insights being realized, and
the general health of content marketing as a strategic business approach. As was the case last year, this overview ultimately asks more questions than it answers; our goal is not to settle debates or provide trite answers to complex business challenges, but to update and inform.
At the two-day Executive Forum, CMI leaders and senior marketing executives from more than 30 enterprise brands came together to collaborate and to discuss and report on their own organizations’ efforts in integrating content marketing as a strategic approach.
The extraordinary insights and the identification of challenges could not have been possible without the
generous contributions of this forum class, as well as last year’s forum participants. Their input doesn’t represent their tacit endorsement of the ideas, but as a collective group they are responsible for the value contained in this report.
Sie haben diese Folie bereits ins Clipboard „“ geclippt.
Sie haben Ihre erste Folie geclippt!
Durch Clippen können Sie wichtige Folien sammeln, die Sie später noch einmal ansehen möchten. Passen Sie den Namen des Clipboards an, um Ihre Clips zu speichern.Die SlideShare-Familie hat sich gerade vergrößert. Genießen Sie nun Zugriff auf Millionen eBooks, Bücher, Hörbücher, Zeitschriften und mehr von Scribd.
Jederzeit kündbar.Unbegrenztes Lesevergnügen
Lerne schneller und intelligenter von Spitzenfachleuten
Unbegrenzte Downloads
Lade es dir zum Lernen offline und unterwegs herunter
Außerdem erhältst du auch kostenlosen Zugang zu Scribd!
Sofortiger Zugriff auf Millionen von E-Books, Hörbüchern, Zeitschriften, Podcasts und mehr.
Lese und höre offline mit jedem Gerät.
Kostenloser Zugang zu Premium-Diensten wie TuneIn, Mubi und mehr.
Wir haben unsere Datenschutzbestimmungen aktualisiert, um den neuen globalen Regeln zum Thema Datenschutzbestimmungen gerecht zu werden und dir einen Einblick in die begrenzten Möglichkeiten zu geben, wie wir deine Daten nutzen.
Die Einzelheiten findest du unten. Indem du sie akzeptierst, erklärst du dich mit den aktualisierten Datenschutzbestimmungen einverstanden.
Vielen Dank!