3 HOW TO GET MORE FROM SLIDESHARE | Start With Your Content Marketing Strategy
Who she is: What demographic group(s) does she belong to? What is her job title?
Her typical challenges: What questions might she have, or what might she be struggling
with in relation to your topic?
Her unmet needs: What guidance can you offer to help fill those gaps?
Her position in the purchase funnel: How close is she to making a decision?
Her goals and interests: What is she likely trying to accomplish, and what will she care
about most as she works toward that goal?
START WITH YOUR CONTENT
MARKETING STRATEGYBE INTENTIONAL WITH YOUR AUDIENCE AND CONTENT OBJECTIVES: Know what
audience you want to speak to, how the information you plan to share will help them,
and what action you want them to take next.
It may be helpful to keep your audience personas in mind as you craft your SlideShare deck. Make sure you keep the
following details top-of-mind: