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Comparison of Most Effective B2B Content Marketers with Least Effective B2B Content Marketers Most Effective Overall/Average Least Effective Percentage of marketing budget allocated to content marketing 46% 33% 16% Average number of tactics used 14 12 8 Average number of social platforms used 6 5 3 Percentage that plans to increase content marketing spend next year 54% 54% 53% Tailor content to profile of decision maker 71% 59% 41% Challenged with producing engaging content 39% 52% 70% Challenged with lack of buy-in/vision from higher-ups 12% 22% 14% 2013 B2B Content Marketing Benchmarks–North America: CMI/MarketingProfs SponSored by20

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