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Nearly all B2B marketers segment their content.How B2B Organizations Tailor Content Profile of Individual Decision Makers 59% 57% Company Characteristics 52% 51% Stage in the Buying Cycle 42% 39% Personalized Content Preferences 23% N/A None 8% 2012 12% 2011 0 10 20 30 40 50 60 70 80 2013 B2B Content Marketing Benchmarks–North America: CMI/MarketingProfs SponSored by 16

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