WHY WE LOVE IT:
Taco Bell joined Snapchat and became one of its early
adopters at the end of April 2013. By May, the brand anted
up by leveraging the platform to reintroduce the world to its
Beefy Crunch Burrito. The effort embraced the app’s funky
features, including hand-written text overlaid on images,
short-form movies, and Snapchat Stories.
Content Type: Social Media/Visual Content