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What Do These Topics Have In Common?

 They are evergreen topics: The subject matter will never go out of date.

 Familiarity: Each topic is based on information you already know, although the information
will likely be highly desired by your prospects, clients, and customers.

 Relevance: Each presentation addresses issues of critical importance to your market.

 List-based: Each presentation topic includes a number, which makes it easy for you to identify the
main ideas in your presentation and organize them into the right order.

 Format: Each presentation topic shares your expertise in an editorial, or “news,” format
(instead of as “advertising”).

What Do These Topics Have In Common?

 They are evergreen topics: The subject matter will never go out of date.

 Familiarity: Each topic is based on information you already know, although the information
will likely be highly desired by your prospects, clients, and customers.

 Relevance: Each presentation addresses issues of critical importance to your market.

 List-based: Each presentation topic includes a number, which makes it easy for you to identify the
main ideas in your presentation and organize them into the right order.

 Format: Each presentation topic shares your expertise in an editorial, or “news,” format
(instead of as “advertising”).

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