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Enabling Intelligent Content with Digital Governance

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Enabling Intelligent Content with Digital Governance

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Enabling Intelligent Content with Digital Governance

  1. 1. Enabling Intelligent Content with Digital Governance Lisa Welchman Digital Governance Solutions, ActiveStandards @lwelchman @lwelchman• #intelcontent
  2. 2. http://techonomy.typepad.com/blog/2010/08/david-christians-techonomy-talk-how-collective-learning-made-us-different.html “I call our remarkable capacity for sharing information “collective learning.” While other intelligent species, such as chimps, learn for the most part as individuals, so that most of what they learn dies with them, we learn collectively, so that what we learn is preserved in the community and can accumulate from generation to generation.” – David Christian @lwelchman• #intelcontent
  3. 3. LET’S KILL THE DYCHOTOMIES @lwelchman• #intelcontent
  4. 4. Folksonomy Taxonomy Nature NurtureWilderness Garden Hierarchical Left BrainRight Brain Object-oriented Content Structure @lwelchman• #intelcontent
  5. 5. Symbiotic Development @lwelchman• #intelcontent 5 When it comes to digital information, the fight between form and function is false. There’s knowledge and the mechanisms needed to share knowledge. This is a necessary relationship.
  6. 6. “You don’t stabilize the individual. You stabilize the template, the thing that carries the information. And, you allow the template to copy itself…” - David Christian
  7. 7. And, once you have a standards-based foundation, you can improvise. The standards point to governance and the improvisation is meaningful collaboration. @lwelchman• #intelcontent
  8. 8. GOVERNANCE BY DESIGN @lwelchman• #intelcontent
  9. 9. @lwelchman• #intelcontent 9 Launch Organic Growth Chaos Basic Management Responsive You should think about governance here 
  10. 10. Chaos Basic Management @lwelchman@lwelchman• #intelcontent
  11. 11. Governance clarifying decision-making authority for strategy, policy, and standards throughout your team. @lwelchman• #intelcontent
  12. 12. 1. Organize your team 2. Understand who is supposed to establish the digital vision and enable the organization to achieve that vision 3. Determine who decides the must do’s and must not do’s for online behavior 4. Establish who decides the nature of the things you make for your digital presence 4 Steps @lwelchman• #intelcontent
  13. 13. Your team is the full set of resources required to keep your digital presence functioning for your organization @lwelchman• #intelcontent
  14. 14. • Responsible for the conceptualization and integrity of the full online experience • Standards • Policy • Infrastructure & publishing technologies • Measurement @lwelchman• #intelcontent Core Team
  15. 15. • Ensures the quality of a particular aspects of the digital presence • Develops and maintains content, applications, or data to support the digital presence • Provides input for the development of digital standards @lwelchman• #intelcontent Distributed Team
  16. 16. • Strategic and tactical horizontal collaboration • Community building • Sense-making @lwelchman• #intelcontent Working Groups & Committees
  17. 17. • External development and production expertise resources (vendor support) • Support the digital team as needed • Ranges from overflow production support to complete outsourcing of digital operations @lwelchman• #intelcontent Extended Team
  18. 18. Who articulates your organization’s high-level business case and expectations for developing your online presence? Strategy @lwelchman• #intelcontent
  19. 19. Strategy Leadership Focus • Executives • Organizational Units • Human Resources Digital Focus • User Experience • Senior Digital Experts • Content • Technology @lwelchman• #intelcontent
  20. 20. Who specifies what your organization must and must not do online? Policy @lwelchman• #intelcontent
  21. 21. Policy Range Branding Copyright Linking Social Media Intellectual Property Language & Localization Accessibility Web Records Management Domain Names Information Management Data Privacy Security @lwelchman• #intelcontent
  22. 22. Who determines the exact nature of your digital portfolio? Standards @lwelchman• #intelcontent
  23. 23. •Tools •Protocols •Information Access •Hosting •Security •Software •Hardware •Branding •Content •Language •Typography & Color •Images •Templates Design Editorial Publishing & Development Network & Infrastructure @lwelchman• #intelcontent
  24. 24. @lwelchman@lwelchman• #intelcontent
  25. 25. Your%Organization Core Dispersed%Core Distributed Ad%Hoc Extended Scope:%%What%are%you%governing? Digital%Governance%Sponsorship%and%Advocacy!!!!!!!!!!!!!!!!!!!!!! DIGITAL%STRATEGY Digital!Strategy!Definition DIGITAL%POLICY Policy!Stewardship Policy!Authoring DIGITAL%STANDARDS Standards!Stewardship Design!Standards!Definition Editorial!Standards!Definition Publishing!&!Development!Standards!Definition Network!&!Infrastructure!Standards!Definition In the end @lwelchman• #intelcontent
  26. 26. • @lwelchman • Book at: digitalgovernance.com • www.activestandards.com 26@lwelchman• #intelcontent

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