This is a hands-on case study on how we helped our client TeamIn.com launch their web platform and mobile app which helps us all find sports events and partners ... and everything around that! It includes tips and tricks on how we tacked 3 challenges: global appeal, identifying essential features without ignoring the many others, and how to address a target group which doesn't perceive itself a "sporty" - that's pretty challenging for a sports app, right? I'm sure the case makes great material for marketers, students, graphic designers and of course entrepreneurs. If you have any comments or just wanna drop us a line to tell us what you think about the job, don't hesitate!

1. //case study
Launching a Web
Platform and Mobile App
for Sports Lovers
www.clipatize.com - We make explainer videos
TeamIn.com
includes:
- Challenges
- Tips and Tricks
- Behind the Scenes

2. Client Facts
TeamIn.com is a young company from Germany,
launching its own app for sports lovers.
The Challenges
TeamIn.com came to us right after they had a prototype, and were getting
ready to launch. Here are the main challenges we identified:
The app is rich in
features, so we had to
make sure the key
benefits are clearly
p r e s e n t e d a n d
remembered.
The project has global
p o t e n t i a l , s o w e
needed an explainer
with universal appeal,
something all sport
lovers can identify with.
The app (also) targets
p e o p l e w h o d o n ’ t
perceive themselves as
sporty -as they lack the
information, motivation
and partners.
1) 2) 3)

3. The explainer story
The good news is many sports lovers are and curious
about new apps which make sports more “social”.
Here’s how we tackled the challenges:
1)
Universal appeal
We used some tricks in the script and visual layer, which work very nicely
with global projects. We recommend using these cognitive shortcuts:
Visual tricks
- Globe effect - Start from the
big picture
- Screenshots of the app - Show
various sports icons
Scripting tricks
- Direct referral to the viewer’s
location: “Your city … ”
- Social connections: “even your
neighbour”

4. 2)
Focus on essential features
It’s in the purpose of the explainer to communicate key features of a
product/service/offering (we really enjoy this part of the process :)
Where to start:
We put down 12
features of the app on
sticky notes and
chose these 5 key
features:
1. find/ organise events
2. find players
3. fill in for cancellations
4. join/ create teams
5. review players and teams
Features which were not included in the script were implicitly shown int he visual layer!
You can easily find them: personal account features, works with all sports, challenge
people and team, manage your reviews …*

5. 3)
Targeting non-sporty people
Sports apps are for people who practice sports?
How about the people who don’t? What are
their reasons not to? Our tricks for them:
Use a familiar setting (like
cafe) for larger audiences,
rather than a basketball
pitch!
REASON
“I’ve never been the sporty type”
REASON
“I have no experience”
OK, so not everybody has a
sport they’re good at, but
how about sports “Interests”?
You see the difference?
REASON
“My peers always cancel”
This is something we all go
through so we included
“filling in for cancellations” in
the script AND visual layer.

6. watch the explainer video:
On YouTube or click:

7. #behindthescenes
#ClipatizeOnBoard - you can
see 3 members of our team
in the cafe - do you recognise
them?
#DontMessWithTheRain -
Nobody can predict the
weather .. We had to move
indoor a day before the
shooting
#WhatReallyMatters - We
didn't mention “app” - the
video focuses on WHAT
TeamIn does while giving the
founders space to develop
the platform and mobile app

8. Mara Puacz
Copywriter and Content Curator
mara@clipatize.com
www.facebook.com/clipatize
clipatize
Questions? Comments?
Want to work together?
!
contact us!
14.05.2014