Redesigning Festivals

1. INNOVATION  FESTIVALS  CIRCULAR ECONOMY
INNOVATION  FESTIVALS  CIRCULAR ECONOMY

3. INNOFEST – WHAT WE DO
INNOFEST – HOW WE WORK
INNOFEST – CIRCULAR EXAMPLES
POPUPCUP – CIRCULAR SOLUTION
POPUPCUP – NOORDERZON PILOT
DGTL – A CIRCULAR FESTIVAL
DGTL – MATERIAL FLOW ANALYSIS
Q&A

4. INNOVATION
FAILS

6. WANNA TEST YOUR
INNOVATION AT ONE
OF OUR FESTIVALS?INNOVATIVE
FESTIVAL ADDS VALUE
BUSINESS CASE
BETTER WORLD

7. THE WEESTAND

9. STRAW X STRAW

11. POPUPCUP
ADRIAAN VERBEEK
founder

12. 1230 October, 2018
refreshingly different
OUR PACKAGING CONCEPTS
Reduce
less material-same function
or
same material-more function
Recycle
design for recycling
mono material solutions

13. 1330 October, 2018
refreshingly different
For all to-go drinks.
12 and 16 ounce
Most sustainable packaging
Ready for the circular economy
POP-UP CUP

14. 1430 October, 2018
refreshingly different
• One gesture set-up
• Double lock
• Watertight closure wasp proof
FUNCTIONAL FEATURES

15. 1530 October, 2018
refreshingly different
• wasp proof
FUNCTIONAL FEATURES

16. 1630 October, 2018
refreshingly different
• Window
• Straw
• Drinking- and emptying spout
FUNCTIONAL FEATURES

17. 1730 October, 2018
refreshingly different
• Easy to separate
FUNCTIONAL FEATURES

18. 1830 October, 2018
refreshingly different
• One gesture set-up
• Watertight closure wasp proof
• Double lock
• Window
• Straw
• Drinking- and emptying spout
• Easy to separate
FUNCTIONAL FEATURES

19. 1930 October, 2018
refreshingly different

20. 2030 October, 2018
refreshingly different
READY FOR THE CIRCULAR ECONOMY

21. 2130 October, 2018
refreshingly different
nieuw
karton
food
verpakking
recyceled
karton
afval
food
verpakking
recyceled
karton
afval
functionele
barrière
huidig
circulair
UIT
UIT
IN
nieuw
karton
UIT
IN
x
nieuw
karton
food
verpakking
recyceled
karton
afval
food
verpakking
afval
huidig
UIT
IN
nieuw
kartonIN
x
FROM LINEAR TO CIRCULAR

22. 2230 October, 2018
refreshingly different

23. 2330 October, 2018
refreshingly different
USPs
Environmental friendly
• 95% recycled, 100% recycleable
• Duale System classifies pop-up cup as mono material to be
disposed with waste paper
Functionality
• Liquid tight
• 3 times less space for storage, transport
and waste
Cost competitiveness
• Can be produced from recycled paper
New and innovative
• Clear break with plastic cups and lids
• Different

24. 2430 October, 2018
refreshingly different
WHY CHANGE?
plastic cup pop-up cup
10 grams oil based 1 gram oil based
100% non-renewable 95% renewable
paper cup pop-up cup
3 grams oil based 1 gram oil based
not widely recyclable widely recyclable
virgin fiber recycled fiber

25. 2530 October, 2018
refreshingly different
MATERIALS
Outer
200-320 gsm card board: Stora Enso CKB, GD2, or
other recycled boards
Pouch
HPDE, 17 microns, transparent food grade
Adhesives
Acrlylics, water born, without plasticizers

26. DGTL
XANDER KOTVIS
revolution manager

27. Q&A
Xander Kotvis – DGTL
Adriaan Verbeek – ATOP | POPUPCUP
Anna van Nunen - INNOFEST