11. Growth….
4th
fastest growing city by population (London 6th
)
4th
highest private sector employment growth
6th
highest weekly earnings and highest house price rise
– but lowest level of inequality
Source: Centre for Cities, Cities Outlook 2014
12. Innovation…
Cambridge… the UK’s most innovative city.
It had more patents per 100,000 residents than the next five
most innovative cities combined (Swindon, Edinburgh,
Aberdeen, Aldershot and Gloucester).
By the same measure, London ranked 23rd
.
Source: Intellectual Property Office 2013
13. …and the myth
UK universities contribute £30 billion a year to the UK
economy
It is a myth that the UK is good at research but poor at
innovation and commercialising research…
But we cannot solve our funding problems simply by
harnessing IP income or other sources of private income
14. …and the global challenge
Higher education is one of the UK’s most successful export
industries - estimated to contribute more than £10 billion a
year in overseas earnings
But fierce global competition for the best academic talent
And looking just at public expenditure on higher education,
the UK’s investment of 0.7 per cent of GDP is one of the
lowest in the OECD (the average is over 1.0 per cent.
15. The role of communications…
The Office of External Affairs and
Communications…
…manages the University's global reputation
and communications
16. The past…
“In 1990, after more than 781 years,
Cambridge University got its first press officer.
Until then, if the media wanted to know
something, they would ring the vice-
chancellor's office...”
TimesHigherEducation
17. What we do now…
• Strategic advice on reputation
• Media relations
• Communications and messaging around
major issues, including access
• Political policy, research and insight
18. What we do…
• Publications; such as Research Horizons
• Website and social media
• Public engagement; including events such
as Cambridge Science Festival
• Design, brand and licensing; including use of
the University logo
19. What we do…
• Advice and guidance on print, web and
multi-media design and work
• Video and images
• Internal communications; including staff
newsletter
20. The future…
• improve our ability to influence – UK and
global - opinion-formers and decision
makers
• ensure communications – internal and
external – reflect the University’s priorities
and support the delivery of these, and
• maximise reach and minimise risk in a social
media age.