Your first campaign - Will Hill
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'Your first campaign' was part of the CIPR Freshly Squeezed series. To view future CIPR Freshly Squeezed events visit www.cip
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Your first campaign - Will Hill
- 1. Your First campaign Will Hill Head of Business-to-Business Bite Communications
- 13. Success - outcomes v outputs Tone of Coverage Discussion Drivers Media Prominence Brand Association Key Message Tracking Driving Web Traffic
- 18. CASE STUDY – MCCAIN FOODS
- 21. Enjoyed this presentation? Find further content from the CIPR on slide share Go to www.cipr.co.uk/events to check out the latest events from the CIPR.
Editor's Notes
- Example – Salt Union (Plan B) for crisis project Example – Previous director over promising to client
- More than just journalists these days All these people can have a positive or negative impact on your campaign – it’s up to you how you use them Anyone can be a stakeholder (from David Cameron to my mum) As our audience fragments, so does the range of communications tools available to us....
- Bite deploys a variety of metrics and tools to ensure focus on outcomes rather than outputs. While no one size fits all, we work with each client to determine an optimum measurement mix that balances the needs for action and accountability. Agree measurement criteria in advance Track against your success criteria throughout the campaign