CIPR Excellence Awards 2014 - Meet the Judges Webinar

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Chartered Institute of Public Relations

Technology Business

Meet the Judges
5 February 2014

Elspeth Graham FCIPR
CIPR Greater London Group

Welcome

DATES TO REMEMBER
• Tuesday 25 February
• Late entries – Tuesday 4 March
Late fee of £75 +VAT per entry

www.cipr.co.uk/excellence

JUDGING
• Two CIPR members judge each category

• A third external judge joins them for panel interviews
• Judges sign Confidentiality Agreement

• Two Chairs of Judges oversee process

Sarah Pinch FCIPR
Director – Pinch Point
Communications.

Preparing your entry

• Which campaign / which category?
• View criteria and rules of entry online.
• Writing a submission.
• What are the judges looking for?

MEASUREMENT & EVALUATION.
• No AVEs - zero score if AVEs are included.
• Special Award – Best Use of Measurement &
Evaluation

Sarah’s five top tips
•
•
•
•
•

1 – Entry criteria, planning
2 – Accuracy, spelling and grammar
3 – Evaluation
4 – Stimulation
5 – The Importance of the Interview

Jason MacKenzie FCIPR
Managing Director – Liquid

Panel interviews

• The shortlist
• The panel interviews.

Jason’s five top tips

1 – Preparation
2 – Don’t regurgitate
3 – Be honest
4 – Passion
5 – Differentiation

Any Questions?

ENTRY DEADLINE
• Tuesday 25 February 2014 – all entries to be submitted by 18:00.

LATE DEADLINE
• Tuesday 4 March 2014 – Late entries will be accepted until 18:00
(an additional £75 + VAT applies to each late entry).

SHORTLIST ANNOUNCED & PANEL INTERVIEWS
• April – May 2014

CIPR EXCELLENCE AWARDS DINNER
• Winners revealed on 17 June 2014 at Old Billingsgate, London

Further information:
www.cipr.co.uk/excellence
excellence@cipr.co.uk
0207 631 6900 (option 4)
Resources: Online guidance and AMEC website
This webinar will be available on demand via www.cipr.co.uk

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CIPR Excellence Awards 2014 - Meet the Judges Webinar

1. Meet the Judges 5 February 2014

2. Elspeth Graham FCIPR CIPR Greater London Group Welcome

3. DATES TO REMEMBER • Tuesday 25 February • Late entries – Tuesday 4 March Late fee of £75 +VAT per entry

4. www.cipr.co.uk/excellence

5. JUDGING • Two CIPR members judge each category • A third external judge joins them for panel interviews • Judges sign Confidentiality Agreement • Two Chairs of Judges oversee process

6. Sarah Pinch FCIPR Director – Pinch Point Communications. Preparing your entry

7. • Which campaign / which category? • View criteria and rules of entry online. • Writing a submission. • What are the judges looking for?

8. MEASUREMENT & EVALUATION. • No AVEs - zero score if AVEs are included. • Special Award – Best Use of Measurement & Evaluation

9. Sarah’s five top tips • • • • • 1 – Entry criteria, planning 2 – Accuracy, spelling and grammar 3 – Evaluation 4 – Stimulation 5 – The Importance of the Interview

10. Jason MacKenzie FCIPR Managing Director – Liquid Panel interviews

11. • The shortlist • The panel interviews.

12. Jason’s five top tips 1 – Preparation 2 – Don’t regurgitate 3 – Be honest 4 – Passion 5 – Differentiation

13. Any Questions?

14. CHECKLIST • 1,000 word text only PDF doc. (no images / no AVEs). • Optional PDF containing supporting material, images, coverage etc. • One campaign image • One company logo • 80 word executive summary

15. ENTRY DEADLINE • Tuesday 25 February 2014 – all entries to be submitted by 18:00. LATE DEADLINE • Tuesday 4 March 2014 – Late entries will be accepted until 18:00 (an additional £75 + VAT applies to each late entry). SHORTLIST ANNOUNCED & PANEL INTERVIEWS • April – May 2014 CIPR EXCELLENCE AWARDS DINNER • Winners revealed on 17 June 2014 at Old Billingsgate, London

16. Further information: www.cipr.co.uk/excellence excellence@cipr.co.uk 0207 631 6900 (option 4) Resources: Online guidance and AMEC website This webinar will be available on demand via www.cipr.co.uk