CIM Spring Marketing Conference 2015 How Do You Convert Your Social Media Fans into Customers? Danny Bermant, Brainstorm Digital

1. @bstormdigital uk.linkedin.com/in/brainstormdigital
How Do You Convert Your Social Media
Fans into Customers?
Danny
Bermant,
Director
of
Brainstorm
Digital

2. What You Discover Today!
• 3 of the biggest mistakes that marketers make on social media…
• ….And how you can avoid them
• How social media fits into your sales funnel
• Why content is key to a running a successful campaign
• 3 key questions to ask before embarking on a social media campaign

3. Your presenter today: Danny Bermant
“The Social Media Lead Generation Expert”
• Helping companies engineer online sales
funnels that deliver leads, enquiries and sales
• Author of….
- Social Media Marketing Strategy Guide
- The Youtube Guide
- Smarter LinkedIn Guide
Available from Smart Insights
• Find out more at….
http://uk.linkedin.com/in/brainstormdigital/

4. Who we help

5. It’s great to have fans….

6. ….but fans alone are not enough

7. 3 mistakes that marketers inadvertently make
on social media

8. Mistake
#1

9. Mistake
#1
Focusing on vanity metrics....

10. ...whilst forgeKng the most important thing!

11. Why don’t CEOs don’t trust marketers?

12. Why don’t CEOs don’t trust marketers?

13. Mistake
#2

14. Mistake
#2
Keeping social separate from other markeOng

15. Social is a vital part of a much larger jigsaw

16. Mistake
#3

17. Mistake
#3
Your social media focuses on you, not your clients

18. Face it, your audience are not that into you

19. You need to focus on their problems,
not your soluOons

20. So how do you convert your fans into clients?

21. By treaOng your relaOonship like a courtship!

22. #1:
Meet the right people

23. Ensure that you drive the right visitors
to your site

24. #2:
Ask them out on a date

25. Create a lead magnet to capture their
email address

26. #3:
Nurture them

27. What makes effecOve content?
B2B Content marketing Trends – 2012 Survey Results. By Holger Schulze, author of the blog “everything technology marketing”.
Sponsored by IDG Enterprise. 740 responders from a LinkedIn community

28. Even “boring” businesses can create content
that helps clients solve their problems
www.youtube.com/watch?v=LyVU470TQBk

29. Personalised emails are a powerful
lead nurturing tool

30. #4:
Propose to them!

31. Give them a “trip wire” offer

32. #5:
Get married

33. Invite clients to a special offer,
or a consultaOon

34. 3 vital quesOons for you to consider today…

35. #1. Do you have a sales funnel strategy?

36. #2. Do you have content that will convert
your audience from prospects to customers?

37. #3. Do you have the resources?

38. Check which online markeOng mistakes
you’re making: bit.ly/free-­‐checklist

39. Any quesOons?
• Email:
danny@brainstorm-­‐digital.co.uk
• Website:
brainstorm-­‐digital.co.uk
• Tel:
+44
(0)
20
8953
8820
• TwiJer:
@bstormdigital
• LinkedIn:
uk.linkedin.com/in/brainstormdigital
• Youtube:
youtube.com/user/brainstormdesignltd
• Slideshare:
slideshare.net/dbermant