Bharath Jairaj discusses CAG initiatives to improve food marketing and the food sold in schools in India - a focus on how to engage parents and communities.

1. Working with young consumers Bharath Jairaj, CAG, India Protecting Children from Food Marketing

3. “ Advertising has invaded the judgment of children… it has also forced its way into the family, an insolent usurper of parental function, degrading parents to mere intermediaries between their children and the market. This indeed is a social revolution in our time!” - Jules Henry, Culture against Man (1963), New York: Random House, p. 76.

8. Improving Nutrition in Schools – CAG effort Introduced “Carrotoon” – the mascot of the programme

15. Scaling up… Junk food ban in schools urged Responding to CAG’s demand – on June 22, 2006, the Tamil Nadu State Consumer Department issued a directive calling for drafting of a common Food and Nutrition Policy for all schools receiving government aid. This Policy includes a ban on promotion and sale of ‘junk food’ in school canteens and on school premises. Other cities and States in India have also begun similar initiatives – including in Mumbai and Delhi December 2006, Indian Health Minister initiated discussions with Human Resources (Education) Minister to ban junk food in all central government schools in the country

17. THANK YOU! For more information contact: [email_address] A journey begins with a single step…