data research. The Grand Vitara, which comes with a 1.5 litre petrol powertrain mated with strong and mild hybrid technology, will compete with models such as Hyundai Creta, Kia Seltos and Tata Harrier, in the segment where Maruti Suzuki till now has not been present. Replying to a query, Mr. Takeuchi said that competition in the SUV market was very tough with about 56 models. “This will only get bigger, so the competition is very, very tough… but we are the market leader in all segments by far except SUVs… so we have to catch up. We are clear about that. We need to be number one in SUVs also as quickly as possible.” e country’s largest carmaker Maruti Suzuki on Wednesday unveiled its first model in the mid-size SUV segment – the Grand Vitara – and plans to bring in more products in the SUV segment, as it eyes the leadership position in the fastest-growing and highly competitive vehicle segment. “In the last few years, we have seen a growing preference for SUVs,” said MD and CEO Hishashi Takeuchi. “The segment contributes to almost 40% of the total industry sales. Within this, the mid-size SUV segment contributes around 50%. This segment size is estimated to double in the next 3 to 4 years,” he added.