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The Importance of a Creative Brief

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The Importance of a Creative Brief

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A creative brief is a unifying document that identifies the important key benefits for a campaign or launch. It tells the story and explains why it’s important to the audience, serving as a guide for the creation of new materials. It seems simple. Yet developing an effective creative brief is far more difficult that it may first seem. Learn more about the creative brief and download our free creative map template for 11 critical questions to help you craft a killer creative roadmap.

A creative brief is a unifying document that identifies the important key benefits for a campaign or launch. It tells the story and explains why it’s important to the audience, serving as a guide for the creation of new materials. It seems simple. Yet developing an effective creative brief is far more difficult that it may first seem. Learn more about the creative brief and download our free creative map template for 11 critical questions to help you craft a killer creative roadmap.

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The Importance of a Creative Brief

  1. 1. ©2018 CG Life. Confidential. The Importance of a Creative Brief
  2. 2. ©2018 CG Life. Confidential. What is a Creative Brief? Identifies the important key benefits for a campaign or launch Serves as a guide for the creation of new materials. Tells the story and explains why it’s important to the audience Icons made by Freepik and Eucalyp from Flaticon
  3. 3. ©2018 CG Life. Confidential. Why is a Creative Brief Important? A good creative brief builds a consensus for one important, key benefit A poor creative brief can waste time and money
  4. 4. ©2018 CG Life. Confidential. Best Practices for Your Creative Brief Keep it short and sweet Identify 1 simple, key benefit Use proof to support the key benefit Get team consensus Choose your audience Define a Call-to-Action Icons made by Smashicons, Google, Freepik , and Pixel Perfect from Flaticon
  5. 5. ©2018 CG Life. Confidential. Get Cracking, But Be Brief
  6. 6. ©2018 CG Life. Confidential. Questions? What will you say? How will you say it? Icons made by Smashicons from Flaticon
  7. 7. ©2018 CG Life. Confidential. Not Sure? Say no more. Contact us @ CG Life Need more answers? Check out our Life Lessons Need more words? Read about creative briefs

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