2. startupproduct.comTM
Founder, Movement for Product Excellence By Design, SUPA Product Academy,
Global Product Management Talk podcast
Organizer, SUPA Product Talks meetups, Product Therapy, Product Summit Conf
Contributing author, 42 Rules Of Product Marketing, and Guide To Product
Management & Marketing Body of Knowledge
Past Webinar Moderator for AIPMM webinar series
30 years of working in tech: web development, services, software product
marketing & management at Apple, Vadem, NetObjects, start-ups & SMBs
Cindy F. Solomon, CPM, CPMM
@cindyfsolomon
25. startupproduct.comTM
Introduction To Agile Taught In An Agile Manner
Learn how to drive deeper collaboration
amongst all kinds of teams
How to drive projects on time, within
budget and scope
How to prioritize & focus within complex
and constantly changing environments
Become a better teacher & leader by
enabling students/team members to take
responsibility for results
REGISTER: https://introagile1.eventbrite.com
26. startupproduct.comTM
Stay In Touch!
Cindy F. Solomon
510-499-6955
cfsolomon@gmail.com
www.linkedin.com/in/cfsolomon
Twitter and skype @cindyfsolomon
Book time with me: http://bit.ly/2buadzZ
Forwarding passionate product people & product
excellence!
Editor's Notes
I’ve sold computers, developed a Newsletter for Boardroom Reports called Breakthrough: The Newsletter of Innovation, computerized small businesses,
My career has always been about using technology to serve, helping businesses and professionals increase revenue with software tools, and increasing the ease and usability of software
A website is one piece of a Strategic Marketing Program
A blog is something you use in the top of the sales funnel (TOFU) to create awareness around the products and / or services the company provides. You do not promote products or services, you just create awareness around the problems your persona has. The other main goal of a blog is to generate traffic from organic search or social media.
The end goal of the TOFU part is to move a visitor towards a landing page or an opt-in so you can make them a lead. You could also build your retargeting list in Facebook or Google so you can remarket to them. I.e. you want to own the traffic that comes to your page.
A newsletter is a part of the middle of the sales funnels (MOFU). You already have created awareness around the brand, products, and services. This is the part where we generate leads and nurture them into buyers. The KPIs here are different. You must look at leads generated, conversion rate, engagement on email opens etc.
The end goal is to sort out who is the sales qualified leads, and which are not (usually about 25%).
So to sum it up: Blogging is for snagging potential customers and a newsletter is for converting them and retaining them
http://www.irelandwebsitedesign.com/blog/508-what-is-the-difference-between-a-newsletter-and-a-blog.html
A WordPress plugin called SumoMe promises a FREE version that will help you build your list all with the click of a button. Is it true or do they just want you to upgrade? Below is a review of the FREE version of a WordPress Plugin called SumoMe.
WHAT IS SumoMe
SumoMe is a WordPress plugin that offers a plethora of tools to help you grow your email list. There are 100’s of ways to ask your website visitors for their email address in return for your irresistible offer. Examples include, pop ups on the top of the page, the side of the page, pop-ups that slide in, pop-ups that wave at you etc. Once SumoMe is installed you will be able to test all of these different options and see which one works best for growing your list.
HOW DOES IT WORK?
Like everything in the WordPress world, it’s simple. You install SumoMe through your Plugin’s menu in your WordPress Dashboard and start playing around with all of the options that the SumoMe plugin will give you. Having a pop-up display at the top vs. the side or both is as simple as clicking an “activate” link.
With the SumoMe browser extension it's even easier to login and to access all your SumoMe apps.
Reveal the login when your badge is hidden, quickly jump to the list of installed apps on your site, and detect other sites that are apart of the SumoMe community.
After downloading & installing the plugin, you’ll have to sign into your SumoMe account from your dashboard. You can click on the “crown” that will live on the top right of your dashboard to view the different modules you have signed up for.
With the free version, it will always prompt you to sign up for the pro version or upgrade to paid versions.
SumoMe modules - there are now 15 and probably more will be added. Be strategic in how you use them!
What is Share?
Share makes it stupid-easy for your visitors to share your content to their friends, family, and others. The more people share your site and content, the more viral traffic goes back to your site.
Here you'll find detailed documentation for Share's features including analyzing click performance, customizing your share buttons placement and services, configuring your share buttons based on display rules, and more.
Get the Word out on Your Content
You work really hard on creating killer content and it deserves everyone’s attention. Connected to over 16 social services (Facebook, Pinterest, Twitter and more), Share ensures your visitors can share your content on their favorite social services.
Desktop, Mobile, Everywhere
Your visitors are using all sorts of devices to get to your site. Make it dead-easy for all of them (mobile or web) to share your content to their networks.
