Bernd Schoner, PhD, Author, Discusses His Book, The Tech Entrepreneur’s Survival Guide: How To Bootstrap Your Startup, Lead Through Tough Times, And Cash In For Success Most technology startups never make it to the funding state, and only a small percent of those that are venture-backed generate positive returns for their investors. An even smaller number of startup founders enjoy a prosperous exit. According to Bernd Schoner, assembling your founding team is a make-or-break move that every business faces. In fact, he says that it “determines the path and outcome of a new venture more than any decision in the life cycle of a company.” In his new book, The Tech Entrepreneur’s Survival Guide: How to Bootstrap Your Startup, Lead Through Tough Times, and Cash In for Success (McGraw-Hill, May 2014), Bernd Schoner brings aspiring entrepreneurs face-to-face with the harsh realities of a tech startup. He provides an all-encompassing look at entrepreneurship, from inception to exiting, highlighting both the glory and the pain. Bernd Schoner, PhD is the featured guest on the live broadcast Global Product Management Talk with host Cindy F. Solomon on Wednesday, September 10, 2014 at the simultaneous times of 10:00 AM Pacific Time, 11:00 AM MST Denver, 12:00 Noon CST Chicago, and 1:00 PM EST Boston. Participants are welcome to listen live at http://www.blogtalkradio.com/prodmgmttalk and/or call in to talk on the show (323) 927-2957 and participate on Twitter by following @ProdMgmtTalk and using the hashtag #ProdMgmttalk (Best live listening quality is to call in to listen on the line during the show.) Listen http://www.blogtalkradio.com/prodmgmttalk/2014/09/10/bernd-schoner-phd-author-the-tech-entrepreneurs-survival-guide ------------- FREE Download: Study of Product Team Performance 2014 http://bit.ly/1lHUmkh Audible.com, a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free audio book when you sign up for a 30-day free trial at www.audibletrial.com/prodmgmttalk Sign Up for pre-launch access to Express Mango Strategic Social Media Marketing tools – create, enhance, publish across all platforms http://expressmango.com

1. Global Product Management Talk On The Harsh Realities Of A Tech Startup
Bernd Schoner, PhD, Author, Discusses His Book, The Tech Entrepreneur’s Survival Guide: How To Bootstrap Your Startup, Lead Through Tough Times, And Cash In For Success FOR IMMEDIATE RELEASE
PRLog - Sep. 2, 2014 - OAKLAND, Calif. -- Most technology startups never make it to the funding state, and only a small percent of those that are venture-backed generate positive returns for their investors. An even smaller number of startup founders enjoy a prosperous exit. According to Bernd Schoner, assembling your founding team is a make- or-break move that every business faces. In fact, he says that it “determines the path and outcome of a new venture more than any decision in the life cycle of a company.”

2. In his new book, The Tech Entrepreneur’s Survival Guide: How to Bootstrap Your Startup, Lead Through Tough Times, and Cash In for Success (McGraw-Hill, May 2014), Bernd Schoner brings aspiring entrepreneurs face-to-face with the harsh realities of a tech startup. He provides an all-encompassing look at entrepreneurship, from inception to exiting, highlighting both the glory and the pain. Bernd Schoner, PhD is the featured guest on the live broadcast Global Product Management Talk with host Cindy F. Solomon on Wednesday, September 10, 2014 at the simultaneous times of 10:00 AM Pacific Time, 11:00 AM MST Denver, 12:00 Noon CST Chicago, and 1:00 PM EST Boston. Participants are welcome to listen live at http://www.blogtalkradio.com/prodmgmttalk and/or call in to talk on the show (323) 927-2957 and participate on Twitter by following @ProdMgmtTalk and using the hashtag #ProdMgmttalk (Best live listening quality is to call in to listen on the line during the show.) Listen! http://bit.ly/1lx8Jri About Bernd Schoner Bernd Schoner grew up in a small Franconia town in Germany. Despite his passion for music, gymnastics, philosophy, and opera, Bernd went on to study engineering. He made peace with his professional decision when it allowed him to travel afar, attend inspiring schools all over the world, and ultimately become a high-tech entrepreneur. As a research assistant at the MIT Media Laboratory, Bernd worked in Neil Gershenfeld’s Physics and Media Group and the Things-That-Think research consortium. His main research focused on machine-learning techniques to model string instruments, with the ultimate goal of building a digital Stradivarius. Bernd applied the modeling techniques in a variety of commercial and artistic applications, creating unique applications, such as a digital marching cello and a giant polyphonic floorboard for the Flying Karamazov Brothers. He has authored and coauthored numerous academic papers, articles, and patents both during and since his years at MIT. A success story in tech entrepreneurship—Bernd Schoner is the cofounder of ThingMagic, a garage-grown RFID technology company led by a small group of MIT Media Lab graduates. An early innovator of the

3. Internet of Things, Schoner led his company through the ups and downs of a startup, ultimately selling to Trimble Navigation, a multibillion-dollar, multinational tech company, where he currently works as the VP of Business Development for ThingMagic. Bernd holds a degree in Electrical Engineering from the Rheinisch- Westphaelische Technische Hochschule Aachen, Germany, where he was valedictorian of his class, and a degree in Industrial Engineering from Ecole Centrale de Paris, France. He received his PhD from the MIT Media Laboratory in 2000. Bernd lives with his wife in Cambridge, Massachusetts, and New York City. @berndschoner http://berndschoner.com/
About Global Product Management Talk The Global Product Management Talk is a discussion of vital issues affecting professionals passionate about products, business process, product management, startups, marketing, innovation and excellence. A top 10 business podcast on the BlogTalkRadio network hosted by Cindy F. Solomon, CPM, CPMM for passionate product professionals and business owners who want to teach, learn & network about what it takes to produce successful products in an open digital environment inviting live participation. http://startupproduct.com/global-product-management-talk/ Converse with us on twitter Follow @ProdMgmtTalk Hashtag #ProdMgmtTalk Follow Us on BlogTalkRadio http://bit.ly/nbw9Yr Listen on iTunes http://bit.ly/silH98 Android App http://bit.ly/tEeWFx RSS http://bit.ly/IyCnJD Twitter @ProdMgmtTalk ---------------------- Questions for Discussion: Join us at https://www.crowdchat.net/ProdMgmtTalk to automatically append hashtag #prodmgmttalk Our format: we post questions Q1, Q2, Q3 Please answer using A1, A2, A3 PreQ: Please introduce yourself, where you are tweeting from & your involvement with #prodmgmt #prodmgmttalk

4. Q1 What were the first steps you took to turn your idea into a reality at ThingMagic? Q2 What would you caution as the biggest mistakes first-time entrepreneurs tend to make?
Q3 What should a recent college graduate consider before venturing into a startup?
Q4 Who are the key players on a founder’s team?
Q5 What personality traits do you deem as the most advantageous for the team during the startup phase?
Q6 Early on in ThingMagic, your team established the principle that every founder and key executive received the same salary compensation. Why? How long was this in place?
Q7 What do tech entrepreneurs need to know about patents and where can they turn to for information?
Q8 What advice do you have for entrepreneurs and their families?
Brought to you this week by: Audible.com, a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at www.audibletrial.com/prodmgmttalk -------------------------------------- Startup Product Academy, LLC Forwarding product excellence and product leaders with innovative approaches and immersive, experiential learning opportunities, community and events. Site: http://startupproduct.com Meetings: http://www.meetup.com/StartupProductTalks/
Newsletter: http://bit.ly/WtN2oY Twitter: http://www.twitter.com/startupproduct

5. Offered at Tech Liminal Product Therapy Tuesdays http://bit.ly/1nuwmBy --------------------------------------
Association of International Product Marketing and Management (AIPMM) Founded in 1998, the AIPMM promotes worldwide excellence in product management education with trainings, education, certification and professional networking opportunities providing corporate members an assurance that their product professionals are operating at peak performance. http://www.aipmm.com AIPMM Webinar Series: http://aipmm.com/aipmm_webinars/ -------------------------------------- Broadcast recorded live at Studio132 by BZLewis http://www.studio132.com ------------------- Music courtesy of @BlameSally http://www.BlameSally.com ------------------- Disclaimer Specifications are subject to change, without notice. While due caution has been exercised in the production of this document, possible errors and omissions are unintentional. --- End ---

6. News Notes this week: New from Startup Product Academy: Daily, Curated educational webcasts, webinars and free online events for your continuous learning. http://webcastdigest.com @webcastdigest Show your love for the Global Product Management Talk! Donate support: http://bit.ly/1jxkn08 @prodmgmttalk Subscribe to @webcastdigest Daily free online events for continuous learning http://bit.ly/1jwp5vn Show your love for this podcast! http://bit.ly/1jxkn08 #prodmgmttalk Thanks to our sponsor @AIPMM great webinar series http://bit.ly/IOlw1O

7. SPECIAL ANNOUNCEMENTS
FREE Download: Study of Product Team Performance 2014 http://bit.ly/1lHUmkh
Audible.com, a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free audio book when you sign up for a 30-day free trial at www.audibletrial.com/prodmgmttalk
Sign Up for pre-launch access to Express Mango Strategic Social Media Marketing tools – create, enhance, publish across all platforms http://expressmango.com