Just as sales reps need to change their behaviors to challenge customers, front line marketers need to change their approach as well.
Check out the new Challenger Role Guide for Demand generation Managers to learn about the importance of understanding customers on a human level. Create content that disrupts how customers think of themselves in a way that leads uniquely back to you.
For more information, visit www.http://ceburl.com/1lfi
Are you attracting and hiring the best talent from your candidate pool? 1 in 5 new hires are considered bad or regretted decisions by hiring managers. Discover how the best companies overcome these challenges: ceb.shl.com/us/volume-recruitment
Do your leaders miss the big picture?
Discover the insight and actions you need to take for your leaders to drive stronger business results.
For more information visit cebglobal.com/leadership
SOUNDS FROM THE DEEP – A NORWEGIAN TECHNOLOGE SUCCESS KEEPING AN EAR TO THE O...GE Software
Oil and Gas subsea operators
across the world are adopting a
GE Industrial Internet technology
developed in Norway. The GE
Measurement and Control Subsea
Condition Monitoring system (also
known as the ‘Cage’) measures
sound and electrical signals emitted
from subsea equipment, often an
early warning sign of developing
leaks and other issues.
The listening ‘ear’, an array of
sensors in a 500-pound ‘birdcage’
dome that sits on the sea floor or on
subsea equipment, was developed
at the GE Measurement and Control
site in Bergen, Norway. A 210
metre (MSL)* deep water facility at
the Bergen site also provides deep
water testing for the technology.
BIG DATA AND BIG OIL – GE’S SYSTEMS AND SENSORS DRIVE EFFICIENCIES FOR BPGE Software
With energy demands rising and
reserves of oil and gas becoming
more challenging to access, the
productivity revolution promoted
by the Industrial Internet is of vital
importance to the oil and gas
sector. By combining decades
of manufacturing expertise with
its rapidly expanding software
engineering capability, GE is leading
the big data revolution so that its
customers can operate both more
effectively and efficiently.
Are you attracting and hiring the best talent from your candidate pool? 1 in 5 new hires are considered bad or regretted decisions by hiring managers. Discover how the best companies overcome these challenges: ceb.shl.com/us/volume-recruitment
Do your leaders miss the big picture?
Discover the insight and actions you need to take for your leaders to drive stronger business results.
For more information visit cebglobal.com/leadership
SOUNDS FROM THE DEEP – A NORWEGIAN TECHNOLOGE SUCCESS KEEPING AN EAR TO THE O...GE Software
Oil and Gas subsea operators
across the world are adopting a
GE Industrial Internet technology
developed in Norway. The GE
Measurement and Control Subsea
Condition Monitoring system (also
known as the ‘Cage’) measures
sound and electrical signals emitted
from subsea equipment, often an
early warning sign of developing
leaks and other issues.
The listening ‘ear’, an array of
sensors in a 500-pound ‘birdcage’
dome that sits on the sea floor or on
subsea equipment, was developed
at the GE Measurement and Control
site in Bergen, Norway. A 210
metre (MSL)* deep water facility at
the Bergen site also provides deep
water testing for the technology.
BIG DATA AND BIG OIL – GE’S SYSTEMS AND SENSORS DRIVE EFFICIENCIES FOR BPGE Software
With energy demands rising and
reserves of oil and gas becoming
more challenging to access, the
productivity revolution promoted
by the Industrial Internet is of vital
importance to the oil and gas
sector. By combining decades
of manufacturing expertise with
its rapidly expanding software
engineering capability, GE is leading
the big data revolution so that its
customers can operate both more
effectively and efficiently.
True commercial insight is hard to create. It requires an intensive study of your ideal customer. Once it is created, salespeople must learn how to sell differently (consultatively) and sales managers have a role to play in changing behavior.
This presentation uses ideas from "The Challenger Customer" to illustrate why true commercial insight is so important. It discusses a way to capture commercial insight and convert that into a visual story or whiteboard to enable salespeople to challenge status-quo thinking and create new opportunities through story and conversation - not presentation.
Are you attracting and hiring the best talent from your candidate pool? 1 in 5 new hires are considered bad or regretted decisions by hiring managers. Discover how the best companies overcome these challenges: ceb.shl.com/us/volume-recruitment
Your biggest competition is NOT other companies — it’s your customers. Specifically it's the customers' ability to learn on their own, meaning they determine needs,
and establish buying criteria and budgets before reaching out to suppliers.
Despite this reality, a massive opportunity still exists to influence customer buying decisions in your favor.
Commercial teams that implement the Challenger™ Blueprint bring new, valuable ideas to their customers.
This allows them to shape customer buying processes. Otherwise, they risk losing market share, shrinking margins, and lower revenue by failing to effectively differentiate.
HR impacts the bottom line. But how do you prove it?
Discover the outcomes organisations like yours have achieved with talent measurement and the latest innovations in best practice assessments.
#TalentMeasured
Driving Business Performance in the New Work EnvironmentCEB, now Gartner
In today’s world of work, organizations are more challenged than ever to achieve business priorities. The way people work has fundamentally changed; and while employee engagement is necessary to drive business priorities, by itself it is not sufficient. To create and sustain a competitive advantage, companies must measure three universal competencies.
Trends such as globalization, economic change, externalization, and consumerization have greatly changed the way we work — but corporate IT hasn't kept up with this change.
See how IT must respond, with a shift towards end-to-end IT services; updating IT talent; and reallocating IT budget towards employee productivity.
High-potential employees are the future leaders of your organisation and twice as valuable as other employees. Based on a decade of research and analysis from 6.6m staff assessments, "The HR Guide to Identifying High-Potentials" is a comprehensive look at everything you need to know to help your HiPo programme succeed.
Everyone is trying to tap into the Millennial mind. How can brands ensure they don’t miss the mark? Instead of waiting for Millennials to fall into traditional consumption patterns, firms need to take the time to understand the complex factors that compel them to spend. Learn more at http://cebglobal.com/millennials
SAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdfJaveed khawaja
A detail overview of Saudi Arabian market in the prospective of vision-2030. Construction industry,its development and its impect on other industries like Furniture industry,woodbase board industry and other related industries in SA
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
True commercial insight is hard to create. It requires an intensive study of your ideal customer. Once it is created, salespeople must learn how to sell differently (consultatively) and sales managers have a role to play in changing behavior.
This presentation uses ideas from "The Challenger Customer" to illustrate why true commercial insight is so important. It discusses a way to capture commercial insight and convert that into a visual story or whiteboard to enable salespeople to challenge status-quo thinking and create new opportunities through story and conversation - not presentation.
Are you attracting and hiring the best talent from your candidate pool? 1 in 5 new hires are considered bad or regretted decisions by hiring managers. Discover how the best companies overcome these challenges: ceb.shl.com/us/volume-recruitment
Your biggest competition is NOT other companies — it’s your customers. Specifically it's the customers' ability to learn on their own, meaning they determine needs,
and establish buying criteria and budgets before reaching out to suppliers.
Despite this reality, a massive opportunity still exists to influence customer buying decisions in your favor.
Commercial teams that implement the Challenger™ Blueprint bring new, valuable ideas to their customers.
This allows them to shape customer buying processes. Otherwise, they risk losing market share, shrinking margins, and lower revenue by failing to effectively differentiate.
HR impacts the bottom line. But how do you prove it?
Discover the outcomes organisations like yours have achieved with talent measurement and the latest innovations in best practice assessments.
#TalentMeasured
Driving Business Performance in the New Work EnvironmentCEB, now Gartner
In today’s world of work, organizations are more challenged than ever to achieve business priorities. The way people work has fundamentally changed; and while employee engagement is necessary to drive business priorities, by itself it is not sufficient. To create and sustain a competitive advantage, companies must measure three universal competencies.
Trends such as globalization, economic change, externalization, and consumerization have greatly changed the way we work — but corporate IT hasn't kept up with this change.
See how IT must respond, with a shift towards end-to-end IT services; updating IT talent; and reallocating IT budget towards employee productivity.
High-potential employees are the future leaders of your organisation and twice as valuable as other employees. Based on a decade of research and analysis from 6.6m staff assessments, "The HR Guide to Identifying High-Potentials" is a comprehensive look at everything you need to know to help your HiPo programme succeed.
Everyone is trying to tap into the Millennial mind. How can brands ensure they don’t miss the mark? Instead of waiting for Millennials to fall into traditional consumption patterns, firms need to take the time to understand the complex factors that compel them to spend. Learn more at http://cebglobal.com/millennials
SAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdfJaveed khawaja
A detail overview of Saudi Arabian market in the prospective of vision-2030. Construction industry,its development and its impect on other industries like Furniture industry,woodbase board industry and other related industries in SA
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Fortschrittliches Ki unterstütztes Marketing über WhatsApp Digital - membersh...focsh890
Introduction to Topic One
In this section, the focus is on delving into the
intricate details surrounding Topic One. It is essential
to gain a comprehensive understanding of this topic to grasp Its significance fully. Here are key points to consider:
Definition of Topic One: Understanding the concept of Topic One Is fundamental as it forms the basis for further exploration.
Historical Background: Exploring the historical context of Topic One provides valuable insights into its evolution over time.
Significance and Relevance: Examining why Topic One Is important in its respective field sheds light on its relevance In current discussions
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
1. Inside
New to the Challenger™ Model? Here It Is, in a Nutshell • 1
What a Demand Generation Manager Under the Challenger Model Looks Like • 2
What Should I Do Differently? • 3
Key Takeaway • 16
More Resources • 17
In 10 minutes or less—time’s a-tickin’
“I’m a Demand Generation Manager
in a Challenger™ Organization.
What Do I Do Differently?”
Share This with Your Network:
On Twitter
On LinkedIn
Available Challenger Role Guides • 20
2. The business enterprise has two—and
only two—basic functions: marketing and
innovation. Marketing and innovation
produce results; all the rest are costs.
Marketing is the distinguishing, unique
function of the business.”
Peter Drucker
5. What
Should I Do
Differently?
3.
Optimize, Not for
Engagement, but
for “Consumption
of Disruption”
1.
Not Business
to Person, but
Person to Person
2.
Break Down the
“A” Before
You Build Up
the “B”
10. What
Should I Do
Differently?
3.
Optimize, Not for
Engagement, but
for “Consumption
of Disruption”
1.
Not Business
to Person, but
Person to Person
2.
Break Down the
“A” Before
You Build Up
the “B”
14. What
Should I Do
Differently?
3.
Optimize, Not for
Engagement, but
for “Consumption
of Disruption”
1.
Not Business
to Person, but
Person to Person
2.
Break Down the
“A” Before
You Build Up
the “B”
22. Click on an image above to get the short version of the role guide on SlideShare. CEB Marketing
Leadership Council™ members can get the full role guide through the member website for large
enterprises or middle-market companies.
Available Challenger™ Role Guides
Inside
New to the Challenger™ Model? Here It Is, in a Nutshell • 1
What a Product Marketer Under the Challenger Model Looks Like • 2
What Should I Do Differently? • 3
Key Takeaway • 19
The Nitty Gritty • 20
More Resources • 25
In 10 minutes or less—no pressure
“I’m a Product Marketer in a
Challenger™ Organization.
What Do I Do Differently?”
Share This with Your Network:
On Twitter
On LinkedIn
Available Challenger Role Guides • 28
Inside
New to the Challenger™ Model? Here It Is, in a Nutshell • 1
What a Field Marketer Under the Challenger Model Looks Like • 2
What Should I Do Differently? • 3
Key Takeaway • 16
The Nitty Gritty • 17
More Resources • 23
Available Challenger Role Guides • 26
In 10 minutes or less—time’s a-tickin’
“I’m a Field Marketer in a
Challenger™ Organization.
What Do I Do Differently?”
Share This with Your Network:
On Twitter
On LinkedIn
Inside
New to the Challenger™ Model? Here It Is, in a Nutshell • 1
What a Demand Generation Manager Under the Challenger Model Looks Like • 2
What Should I Do Differently? • 3
Key Takeaway • 16
The Nitty Gritty • 17
More Resources • 22
In 10 minutes or less—time’s a-tickin’
“I’m a Demand Generation Manager
in a Challenger™ Organization.
What Do I Do Differently?”
Share This with Your Network:
On Twitter
On LinkedIn
Available Challenger Role Guides • 25
Inside
New to the Challenger™ Model? Here It Is, in a Nutshell • 1
What a Channel Marketing Manager Under the Challenger Model Looks Like • 2
What Should I Do Differently? • 3
Key Takeaway • 19
The Nitty Gritty • 20
More Resources • 27
In 10 minutes or less—time’s a-tickin’
“I’m a Channel Marketing Manager
in a Challenger™ Organization.
What Do I Do Differently?”
Share This with Your Network:
On Twitter
On LinkedIn
Available Challenger Role Guides • 30