The rise of poor web performance is primarily attributed to an increasing amount of resources requested to accommodate greater website complexity and size. View this webinar on demand to get a better understanding of how leading global online retailers are optimizing website performance in parallel with providing an even more engaging and personalized shopping experience.
2. Agenda
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Effect of performance on User Engagement
Effect of performance on Revenue
Effect of performance on Search Engine Ranking
How to Optimize Performance
Who is CDNetworks
9. Revenue may be affected
A one second delay in page-load time across you site results in:
•For an ecommerce site that is making $100,000 per day
•Source: Aberdeen Group
10. Load times matched to conversion rates
This Wal-Mart example, shows that milliseconds make a
difference in conversions to sales and therefore revenue.
11. Search Engine Optimization also suffers
• Google uses website load speed as an organic ranking
factor
• Crawling your site will also take longer and potentially
Google will not index your site if it takes too long
13. What can you do?
• Optimize website architecture, code, and content
• Employ a Global CDN to cache non-dynamic content
closer to the end users
• Use cloud acceleration to ensure that dynamic content
takes the most direct path, with the least amount of round
trips to the end user
• Monitor site performance continuously
§ Gomez
§ Workbench
§ Google Analytics
15. EMPLOY A GLOBAL CONTENT DELIVERY NETWORK
“Serving a global user audience from just
one or two data center locations is difficult
because of global Internet latency.”
“Global CDNs deliver
top performance at the
best cost efficiency”
17. Beijing!
30X slower
14X slower
9X slower
5X slower
3X slower
Download time (sec)
Site performance degrades as distance increases
More distance c
Slower download H Slower page load
50X slower
Latency Visualized
Source: Compuware Gomez backbone agents
18. Global CDN
• A CDN caches images, videos and
content on points of presence closer
to your end-users
• You do not have to build out
datacenters, the CDN has built the
infrastructure
• There is no Capex from your end
• TIP: Ensure your CDN has points of
presence in all cities and countries
you want to reach with your
ecommerce site
Switch to CDN
What about dynamic content?
20. Achieving Top Performance with Dynamic Content
Data-Center
(Atlanta)
Globally Distributed
Users
Dynamic Web
Acceleration
1
2
First Mile
Middle Mile
Application processing
time and content
generation
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Round Trip Time (RTT)
x # Round Trips
3
Last Mile
Bandwidth-related
transfer time
Accelerates the middle mile
Creates a ‘Fast Secure Tunnel’ over the Internet
Reaches every corner of the world
Fully Managed Service
Routes around issues
22. About CDNetworks
• Global Cloud Acceleration Network
• Transforming the Internet into a secure high performing
application delivery network
• Trusted partners in local markets
• Experts on extending into global markets
26. Selecting the Right CDN
PCI Certified
Dedicated Tier 1
Support
Direct In-Country
Presence &
Support
Security
Content Caching
Dynamic Web
Acceleration
Global Availability in
Emerging Markets
Media Acceleration
Dynamic Web
Acceleration