1. Building a Mobile, Location-Based
Search Mash-up for AIDS.gov
Jeremy Vanderlan

2. What I Do
Technical Lead

3. Building a Mobile, Location-Based
Search Mash-up for AIDS.gov
•Building the Locator
•Using the Locator
•Why Mobile Matters for Everyone
•We Still have Work to Do

4. 2011 Marks 30 Years of AIDS
4

5. 3 Reasons to Think Mobile and Health
• Mobile Belongs to Everyone, Educate
• For Public Health, Mobile Web First
• Mobile in Addressing Health Disparities

6. 3 Reasons to Think Mobile and Health
• Mobile Belongs to Everyone, Educate
• For Public Health, Mobile Web First
• Mobile in Addressing Health Disparities

7. 3 Reasons to Think Mobile and Health
• Mobile Belongs to Everyone, Educate
• For Public Health, Mobile Web First
• Mobile in Addressing Health Disparities

8. 3 Reasons to Think Mobile and Health
• Mobile Belongs to Everyone, Educate
• For Public Health, Mobile Web First
• Mobile in Addressing Health Disparities

9. 3 Reasons to Think Mobile and Health
• Mobile Belongs to Everyone, Educate
• For Public Health, Mobile Web First
• Mobile in Addressing Health Disparities

10. 3 Reasons to Think Mobile and Health
• Mobile Belongs to Everyone, Educate
• For Public Health, Mobile Web First
• Mobile in Addressing Health Disparities

11. locator.aids.gov

12. Mobile Site
m.aids.gov

13. Building a Mobile, Location-Based
Search Mash-up for AIDS.gov
•Building the Locator
•Using the Locator
•Why Mobile Matters for Everyone
•We Still have Work to Do

14. Using the Locator
• Via AIDS.gov, just
click “Near Me”
button
• Go to locator.aids.gov

15. Using the Locator
• Geolocation – Your
phone knows where
you are
• Alternatively, you can
enter your zip code or
city

16. Using the Locator
• Your location is
represented by the
green arrow.
• Service locations are
represented by the
icons, which can be
clicked.

17. Using the Locator
• List view shows
categories and
specific locations and
agencies
• Search radius can be
expanded here
(especially in rural
areas this is an
important feature)

18. Using the Locator
Save to your phone’s Appears as an icon in
Home Screen Android and iOS devices

19. Embed the Locator
• Copy the code
and embed the
widget
• Simply link to
http://locator.aids.
gov
• As we update the
code, your
embedded widget
updates too – Low
Maintenance

20. Building a Mobile, Location-Based
Search Mash-up for AIDS.gov
•Building the Locator
•Using the Locator
•Why Mobile Matters for Everyone
•We Still have Work to Do

21. Subject Matter Experts

22. Communications Professionals

23. Policymakers
23

24. Community Organizations and Leaders
24

25. Technical Staff

26. credit - Twitter @craigmod

27. I’m I’m I’m I’m
bored microtasking local social
From Tapworthy by Josh Clark
6

28. Health Search on Mobile
Of the top 5 health searches on
mobile Yahoo, 3 were sexual
health related
• Pregnancy
• STDs
• Herpes
Source: CNN Interview w/ Susannah Fox

29. Sample Mobile Searches
Search Terms Time on Site
Aids and aging populations 12 minutes
Can I get hiv/aids by… Numerous variations averaging
How do I get hiv/aids… over 5 minutes on the site
Information on hiv 5 minutes
treatmentstepsforhiv 16 minutes

30. SMS and KNOWIT

31. Mobile Only Internet Generation
Desktop Internet
Users
Mobile Internet Users
• Over 25
• Low income brackets

32. Accessibility

33. Life-Changing Accessibility
“Last Wednesday, my life
changed forever. I got an
iPhone. I consider it the
greatest thing to happen
to the blind for a very long
time, possibly ever. It
offers unparalleled access
to properly made
applications, and changed
my life in twenty-four
hours.” – Austin Seraphin
http://behindthecurtain.us/2010/06/12/my-first-week-with-the-iphone/

34. Building a Mobile, Location-Based
Search Mash-up for AIDS.gov
• Building the Locator
• Using the Locator
• Why Mobile Matters For Everyone
• We Still Have Work To Do

35. AIDS.gov resources
• Mobile site - m.aids.gov
• Locator - locator.aids.gov
• Twitter - @AIDSgov
• Blog - blog.aids.gov
Connect
• Twitter - @thulcandrian
• email - jvanderlan@icfi.com