8 tips to Optimize your Facebook page for Graph search Slides Created By: Cygnis Media

1. 8 TIPS TO OPTIMIZE YOUR FACEBOOK
PAGE FOR GRAPH SEARCH

2. 1.ADJUST YOUR PAGE CATEGORY
Make sure that you have selected the best category for your page, you can
edit your category from basic information admin panel, as it shown
below:

3. 2.ADJUST YOUR PAGE SUB-CATEGORIES
If you have a Facebook Place (local Place or Business) in your page so
you can add up to three sub-categories. These can be added / updated
within your Basic Information admin panel (as shown previous slide).

4. 3.COMPLETE YOUR ADDRESS
In your basic profile section please complete your address and it should
be the current one, So that graph search will allow users to search for
local nonprofits their friends like.

5. 4.COMPLETE YOUR ABOUT SECTION
The “About” section is very main for your page, the information you will share will help people
to find your page in search, if you put specific keywords at the start.
For a example:
Do not start off with “We are a web development organization…” People don’t search for we are
a web development organization when they’re looking for services and resources for development
for Facebook pages.

6. 5.TAG YOUR PHOTOS
Photos are a key type showed in Graph Search results. Make sure you tag each photo with your Page
name and any location associated with the photo.

7. 6. PAY ATTENTION TO PHOTO DESCRIPTIONS
Guess what keywords are in the description of each photo this search result ? It will help to
customize your Facebook fan page

8. 7.CREATE A USERNAME
As it shown below in the picture Facebook will create a username for your page so it will easy to
optimize Facebook business page and Google.

9. 8. CONTINUE CREATING KILLER CONTENT
Last not the least tip that Google, Facebook wants to display the best results at the top of a
search. And for this it will check that how much people talk about your specific text update,
image or video sharing.