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How To Save A Million Dollars in 15
Minutes with Software Asset Management
(and Not Go To Jail)
Michel Avenel
IT Service Management
CA Technologies
Sr. Principal Product Manager
DO5X161S
@michelavenel
#CAWorld
#ITSM
2 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD
© 2015 CA. All rights reserved. All trademarks referenced herein belong to their respective companies.
The content provided in this CA World 2015 presentation is intended for informational purposes only and does not form any type of
warranty. The information provided by a CA partner and/or CA customer has not been reviewed for accuracy by CA.
For Informational Purposes Only
Terms of this Presentation
3 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD
Abstract
Implementing a software asset management
solution or program is not enough. Like any
other IT solution there are best practices that
can drive significant incremental benefit in
process, people and technology that contribute
to more cost savings. Hear about specific tips to
drive additional savings in software asset
management.
Michel
Avenel
CA Technologies
Sr. Principal Product
Manager
4 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD
Agenda
INTRODUCTION
OPTIMIZATION DEFINED
EXAMPLE LICENSE SCENARIO
Q&A
1
2
3
4
5 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD
CA Software Asset Manager (CA SAM)
Software Inventory
Financial Aspects
Optimization
Effective Demand
Compliance (Optimized)
LicensesSoftware
License Inventory
Effective License Inventory
Master Data
6 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD
CA Software Asset Manager
Maturity Level 1:
Installed software vs. Acquired licenses
Maturity Level 2:
Normalized inventories of licensable products
(software) and all licenses and contracts
Maturity Level 3:
Optimized Compliance Reports considering all
product use rights, metrics, and infrastructure
typologies
Software Inventory
Financial Aspects
Optimization
Effective Demand
Compliance (Optimized)
LicensesSoftware
License Inventory
Effective License Inventory
Master Data
$
QUALITY DATA IS A CRITICAL SUCCESS FACTOR FOR SOFTWARE LICENSE OPTIMIZATION
Blueprint for Optimization
7 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD
CA SAM Optimization & Simulation Module
Optimization is understanding, in a dynamic environment,
your software usage at any given moment
and deploying the best license option.
8 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD
Optimization: Then
Downgrade Rights
Parallel Use Rights
Secondary Use Rights
Product Suites & Bundles
9 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD
Optimization: Now
 Simulate impact of different server, virtualization
and cluster scenarios on license demand
 Recommend changes to the operational
environment to reduce the license demand
 Compare alternative licensing options and evaluate
the financial impact of making changes
 Better optimize budget planning and preparation
for true-ups and contract renewals
 Improve the compliance position in an audit, based
on the available licenses owned by the company
10 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD
Optimization: Now
11 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD
Optimization & Simulation Module
 One-click cost optimization:
– Immediately compare different license models available from
the given publisher
– Simulate changes in the infrastructure and their effect on licensing
 Support strategic decision-making now and long-term
 Reduce demand for licenses long-term
– Evaluate which license model best fits the current and future
infrastructure as well as data center architectures
Demand Optimization
12 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD
Optimization & Simulation Module
 Preferred Applications
– Adobe ColdFusion
– IBM PVU/RVU/UVU
– Microsoft SQL Server
– Microsoft Windows Server
– Oracle DB NUP/CPU/UPU
– SAP User Types
– Generic metrics like CPU, Consumption, Concurrent
Demand Optimization
13 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD
Optimization & Simulation Module
Evaluation of Options Making The Most
Of Your Existing License Purchases
Evaluation of Options With
Any Existing Licenses
Example Licensing Scenario
15 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD
Scenario: Initial Compliance Analysis
Discrepancy in total: $1.3M
16 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD
Scenario: Compliance Cost Driver (Primary)
 Cost driver is one cluster with the following configuration
– 10 physical devices
– 192 virtual devices
– Overall demand: 1,920x Windows Server 2008 R2 standard
17 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD
Scenario: Demand Optimization
18 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD
Scenario: Demand Optimization Details
 Saving Potential = 95.20% or $1.1 Million
 Demand Optimization leads to the best applicable edition:
in this case “Datacenter”
 Windows Server Datacenter is licensed per CPU and entitles unlimited number of
virtual machines
19 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD
Scenario: Updated Compliance Analysis
Discrepancy in total: $186K
20 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD
Scenario: Detail After Demand Optimization
Demand optimization:
 Compliance shortage of -186,843 USD for Windows Server products
 Cluster is no longer the sole cost driver
– 10 physical devices
– 192 virtual devices
 Overall demand: 40x Windows Server 2008 R2 Datacenter
21 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD
Scenario: Difference After Demand Optimization
 Initial Balance: -$1,321,349 USD
 Balance after Optimization: -$186,843 USD
 Saved: $1,134,506 USD
22 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD
Scenario: License Optimization
 Demand Optimization = Greenfield approach
 License Optimization takes existing license pool into account
 Result is an organization-specific scenario that potentially deviates from the
generically optimal approach
 “Make the most out of what is already there”  applying the optimal strategy
and not just the first one possible
23 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD
Q & A
24 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD
Recommended Sessions
SESSION # TITLE DATE/TIME
DO5X168S Software Asset Management—The Tough Stuff
11/19/15 at 4:30 pm
Breakers L
25 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD
Must-See Demos
Software Asset
Management
CA Software Asset
Manager (CA SAM)
Theater 5
Unified Self-
service
CA Service Management
Theater 5
Asset
Management
CA IT Asset Manager
Theater 5
Software License
Optimization
CA SAM Optimization &
Simulation
Theater 5
26 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD
Follow Conversations At…
Smart Bar
CA Software Asset Manager (CA
SAM)
Theater 5
Smart Bar
CA SAM Optimization & Simulation
Theater 5
27 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD
For More Information
To learn more, please visit:
http://cainc.to/Nv2VOe
CA World ’15

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How To Save A Million Dollars in 15 Minutes with Software Asset Management (and Not Go To Jail)

  • 1. How To Save A Million Dollars in 15 Minutes with Software Asset Management (and Not Go To Jail) Michel Avenel IT Service Management CA Technologies Sr. Principal Product Manager DO5X161S @michelavenel #CAWorld #ITSM
  • 2. 2 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD © 2015 CA. All rights reserved. All trademarks referenced herein belong to their respective companies. The content provided in this CA World 2015 presentation is intended for informational purposes only and does not form any type of warranty. The information provided by a CA partner and/or CA customer has not been reviewed for accuracy by CA. For Informational Purposes Only Terms of this Presentation
  • 3. 3 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD Abstract Implementing a software asset management solution or program is not enough. Like any other IT solution there are best practices that can drive significant incremental benefit in process, people and technology that contribute to more cost savings. Hear about specific tips to drive additional savings in software asset management. Michel Avenel CA Technologies Sr. Principal Product Manager
  • 4. 4 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD Agenda INTRODUCTION OPTIMIZATION DEFINED EXAMPLE LICENSE SCENARIO Q&A 1 2 3 4
  • 5. 5 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD CA Software Asset Manager (CA SAM) Software Inventory Financial Aspects Optimization Effective Demand Compliance (Optimized) LicensesSoftware License Inventory Effective License Inventory Master Data
  • 6. 6 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD CA Software Asset Manager Maturity Level 1: Installed software vs. Acquired licenses Maturity Level 2: Normalized inventories of licensable products (software) and all licenses and contracts Maturity Level 3: Optimized Compliance Reports considering all product use rights, metrics, and infrastructure typologies Software Inventory Financial Aspects Optimization Effective Demand Compliance (Optimized) LicensesSoftware License Inventory Effective License Inventory Master Data $ QUALITY DATA IS A CRITICAL SUCCESS FACTOR FOR SOFTWARE LICENSE OPTIMIZATION Blueprint for Optimization
  • 7. 7 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD CA SAM Optimization & Simulation Module Optimization is understanding, in a dynamic environment, your software usage at any given moment and deploying the best license option.
  • 8. 8 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD Optimization: Then Downgrade Rights Parallel Use Rights Secondary Use Rights Product Suites & Bundles
  • 9. 9 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD Optimization: Now  Simulate impact of different server, virtualization and cluster scenarios on license demand  Recommend changes to the operational environment to reduce the license demand  Compare alternative licensing options and evaluate the financial impact of making changes  Better optimize budget planning and preparation for true-ups and contract renewals  Improve the compliance position in an audit, based on the available licenses owned by the company
  • 10. 10 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD Optimization: Now
  • 11. 11 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD Optimization & Simulation Module  One-click cost optimization: – Immediately compare different license models available from the given publisher – Simulate changes in the infrastructure and their effect on licensing  Support strategic decision-making now and long-term  Reduce demand for licenses long-term – Evaluate which license model best fits the current and future infrastructure as well as data center architectures Demand Optimization
  • 12. 12 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD Optimization & Simulation Module  Preferred Applications – Adobe ColdFusion – IBM PVU/RVU/UVU – Microsoft SQL Server – Microsoft Windows Server – Oracle DB NUP/CPU/UPU – SAP User Types – Generic metrics like CPU, Consumption, Concurrent Demand Optimization
  • 13. 13 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD Optimization & Simulation Module Evaluation of Options Making The Most Of Your Existing License Purchases Evaluation of Options With Any Existing Licenses
  • 15. 15 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD Scenario: Initial Compliance Analysis Discrepancy in total: $1.3M
  • 16. 16 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD Scenario: Compliance Cost Driver (Primary)  Cost driver is one cluster with the following configuration – 10 physical devices – 192 virtual devices – Overall demand: 1,920x Windows Server 2008 R2 standard
  • 17. 17 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD Scenario: Demand Optimization
  • 18. 18 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD Scenario: Demand Optimization Details  Saving Potential = 95.20% or $1.1 Million  Demand Optimization leads to the best applicable edition: in this case “Datacenter”  Windows Server Datacenter is licensed per CPU and entitles unlimited number of virtual machines
  • 19. 19 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD Scenario: Updated Compliance Analysis Discrepancy in total: $186K
  • 20. 20 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD Scenario: Detail After Demand Optimization Demand optimization:  Compliance shortage of -186,843 USD for Windows Server products  Cluster is no longer the sole cost driver – 10 physical devices – 192 virtual devices  Overall demand: 40x Windows Server 2008 R2 Datacenter
  • 21. 21 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD Scenario: Difference After Demand Optimization  Initial Balance: -$1,321,349 USD  Balance after Optimization: -$186,843 USD  Saved: $1,134,506 USD
  • 22. 22 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD Scenario: License Optimization  Demand Optimization = Greenfield approach  License Optimization takes existing license pool into account  Result is an organization-specific scenario that potentially deviates from the generically optimal approach  “Make the most out of what is already there”  applying the optimal strategy and not just the first one possible
  • 23. 23 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD Q & A
  • 24. 24 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD Recommended Sessions SESSION # TITLE DATE/TIME DO5X168S Software Asset Management—The Tough Stuff 11/19/15 at 4:30 pm Breakers L
  • 25. 25 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD Must-See Demos Software Asset Management CA Software Asset Manager (CA SAM) Theater 5 Unified Self- service CA Service Management Theater 5 Asset Management CA IT Asset Manager Theater 5 Software License Optimization CA SAM Optimization & Simulation Theater 5
  • 26. 26 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD Follow Conversations At… Smart Bar CA Software Asset Manager (CA SAM) Theater 5 Smart Bar CA SAM Optimization & Simulation Theater 5
  • 27. 27 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD For More Information To learn more, please visit: http://cainc.to/Nv2VOe CA World ’15