Get the Most From Your Software Licenses with CA Software Asset Management

Pre-Con Education: Get the Most
From Your Software Licenses with
CA Technologies Software Asset
Management
Kim Rasmussen
IT Service Management
CA Technologies
Senior Principal Architect
DO5X101E
@CAWorld
#CAWorld
#ITSM

2 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD
© 2015 CA. All rights reserved. All trademarks referenced herein belong to their respective companies.
The content provided in this CA World 2015 presentation is intended for informational purposes only and does not form any type of
warranty. The information provided by a CA partner and/or CA customer has not been reviewed for accuracy by CA.
For Informational Purposes Only
Terms of this Presentation

Abstract
Learn some of the critical underpinnings of
software asset management from CA experts.
Best practices and tips will be highlighted with
emphasis on optimizing licenses via software
asset management solutions from CA
Technologies.
Kim
Rasmussen
CA Technologies
Senior Principle
Architect

Agenda
QUICK INTRO TO ITAM AND CA SOFTWARE ASSET MANAGER (CA SAM)
OPTIMIZATION IN ACTION
LICENSE OPTIMIZATION
OPTIMIZATION PREREQUISITES
CA SAM OPTIMIZATION & SIMULATION MODULE
DEMAND OPTIMIZATION
1
2
3
4
5
6

Quick Intro to ITAM and CA SAM

What is Asset Management?
IT Asset Management (ITAM) is the management and reconciliation of the physical, financial and contractual
life-cycle attributes of IT assets (hardware and software) to enable the delivery of cost-efficient, timely
business knowledge to better manage and control the business and operational aspects of IT.

CA IT Asset Manager r14.1 (CA ITAM) - A Complete Solution
CA Asset Portfolio Management
(CA APM)
 Hardware Focus
- Lifecycle Management
- Contract Management
- Vendor Management
- Financial Management
- Hardware Reconciliation
CA Software Asset Manager
(CA SAM)
 Software Focus
- Lifecycle and Contract Management
- Vendor and Financial Management
 All inclusive Master Catalog
 License-centric methodology
 Efficient metric engine
 100% Web-based solution

Software
Asset
Management
Capabilities
with CA SAM

Software Asset Management
Challenges
No standards on purchase data1
Volumes of discovery data2
Not all licenses created equal3
Dynamic data, constant change4
There is no Silver Bullet5
■ Fines/penalties
■ Public relations
■ Unplanned expenses
Out of Compliance6
■ Money could be used to fund other key projects
■ Additional Maintenance monies coming from
already tight budgets
Over Purchases7

CA SAM
Define Compliance
■ Processor Value Unit (PVU)
■ Client Access License (CAL)
■ Core Based
COMPLEX LICENSE
■ Multi Use License
■ Multi Version License
■ Downgrade Rights
■ Downgrade Path
LICENSE VARIANTS
■ Buy One, Install One
SIMPLE LICENSE

CA SAM
The Master Catalog
■ Updated Monthly
■ 150 Manufacturers
■ 1,600 Product Families
■ 24,000 Products
■ 185,000 Mfr SKU’s
■ Thousands of signatures
■ And Growing
The Master Catalog is the Core
Licenses
■ Manufacturer SKU Recognition
■ Supplements License Data for compliance
calculations
Software■ Product Recognition Rules
■ Demand Calculations


Core to CA SAM is the Master Catalog, which
augments Purchase and Discovery data.

The “Product” – A Central Element
Manufacturer
Product Family
Product
Product Use
Rights
Articles
Licenses
Rules
Signatures
Raw Data
PurchaseRecognition

CA SAM Optimization & Simulation Module
(Optimization Module)

Optimization
Optimization is understanding, in a dynamic environment, your
software usage at any given moment and deploying the best
license option.
Definition

Optimization: Then
 Optimization
– In use since 2002
– Desktop-centric approach: consequent utilization
of product use rights (entitlements)
– Out-of-the-box reports to illustrate the
achieved cost optimization/savings
 Realms of Optimization
– Downgrade rights
– Parallel use rights
– Secondary copy rights
– Product bundles, suites
Early Forms of Optimization

License Optimization
The Optimization Module: Optimization Now
Demand- vs. License Optimization
Demand Optimization

 One-click cost optimization:
– Immediately compare all different license models available from the
given publisher
– Simulate changes in the infrastructure and their effect on licensing
 Support strategic decision-making now and long-term
 Minimize demand for licenses long-term
– Evaluate which license model best fits the current and future
infrastructure as well as data center architectures
Demand Optimization

 Preferred Applications
– Adobe ColdFusion
– IBM PVU/RVU/UVU
– Microsoft SQL Server
– Microsoft Windows Server
– Oracle DB NUP/CPU/UPU
– SAP User Types
– Generic metrics like CPU, Consumption, Concurrent
Demand Optimization

License Optimization
Demand- vs. License Optimization
Demand Optimization

 Fictitious license metric
 STD: license each installation
 DC: license all installations (CPU-based)
 2 versions for each edition (e.g. 2008 and 2012)
 Downgrade rights from 2012 to 2008
 Topologies
– 3 clusters with different hardware properties
License Optimization: Scenario

Demand and License Optimization
A1 A2
A
2x 1x
STD1 STD1
STD1 STD1
B1 B2
B
2x 2x
STD1 STD1
STD1 STD1
B25
STD1
STD1
product price licenses
STD1 200 20
STD2 300 30
DC1 2,000 0
DC2 3,000 1
(downgrade: DC2DC1, STD2STD1)
…
C1 C2
C
1x 1x
STD1 STD1
DC1
C25
STD1
…
DC1

A1 A2
A
2x 1x
STD1 STD1
STD1 STD1
B1 B2
B
2x 2x
STD1 STD1
STD1 STD1
B25
STD1
STD1
…
C1 C2
C
1x 1x
STD1 STD1
DC1
C25
STD1
…
DC1
product demand license single DG overall value
STD1 27 20 -7 7 0 0
STD2 0 30 30 -7 23 6,900
DC1 2 0 -2 1 -1 -2,000
DC2 0 1 1 -1 0 0

STD1 27 20 -7 7 0 0
STD2 0 30 30 -7 23 6,900
DC1 2 0 -2 1 -1 -2,000
DC2 0 1 1 -1 0 0
A1 A2
A
2x 1x
STD1 STD1
STD1 STD1
B1 B2
B
2x 2x
STD1 STD1
STD1 STD1
B25
STD1
STD1
…
C1 C2
C
1x 1x
STD1 STD1
STD1 STD1
C25
STD1
STD1
…
STD1 52 20 -32 30 -2 -400
STD2 0 30 30 -30 0 0
DC1 0 0 0 0 0 0
DC2 0 1 1 0 1 3,000

 Analysis of existing licenses and their compatibility with the current operational
environment
 Enables the most efficient use of your existing contract and license inventory
 Immediate savings - purchase only the best fitting and most cost-effective licenses
 Minimize license costs long-term
– Renegotiate Enterprise Agreements for more optimal licensing
– Strategic costs = costs that are incurred to change the current licensing to a
more optimal model and achieve future savings
 Adjust maintenance agreements for additional savings
A New Era of License Optimization

The Optimization Module
 Determine most cost-effective licensing option taking all factors
into account:
– Demand: Current and future operational environment
– License consumption: Existing licenses and contracts
 Future-focused approach: Must consider changing and new metrics, for
desktop and server / data center environments
 Active-strategic-component of decision-making: for enterprise architecture
design, IT contract and procurement planning, and portfolio management
Benefits at a Glance

The Optimization Module
Optimization of Demand and Licenses

Optimization Prerequisites

Metric Engines - Overview
Generic vs. Vendor specific
Subset of available of Metric Engines
Generic Vendor specific

Metric Engines - Overview
 The actual calculation
– Controlled by License Metrics
– Linked to Products via License Metrics

Metric Engines - Hints
 A hint directs the Effective
Demand calculation
– Hint can change the License metric
parameter for one device or topology
– Within the same Metric Engine
 Defined on the Central node
in a Topology
– Physical device
– Cluster
Directing the Metric Engine Calculation

Prerequisites for Optimization
Topology data

Full Asset details
 CPU Sockets
 Installed CPUs
 PCU Cores
 CPU Frequency
 CPU Type
 RAM
 Location
 Organization
 User
 …

Product and Metric Specific Discovery Data
―
―
―
―
―
―
―
―
―
―
―
―

Product and Metric Specific Discovery Data

Pricing and/or Payments

Data Quality

Why Optimization Radically Changes the
Perspective on SAM

Why Optimization Radically Changes
The Perspective on SAM
Compliance Optimization
Reactive
Management
Active-strategic-
management of the software
and hardware portfolio
Cost Factor Value Proposition

Optimization in Action

Demo Scenario
Microsoft Windows Server
 Demand Optimization
– Look at Data Quality
 Run Demand Optimization
– Notice we are missing
Reference Prices
– Notice there are Topology
Warnings
 Run Price Assistance
– Assign Prices
– Rerun Demand Optimization
 License Optimization
– Find the most optimal License
– Select the right match
– Rerun Compliance
 Demand and License
Optimization

Optimization

CA SAM - Optimization

CA SAM - Compliance

Additional Optimization Features

Cost Savings
 Looking at data
optimization
– Parallel
– Secondary
– Suite
– Downgrade Rights

License Cost of Installations
 Compare current license price with average price.
– Note not all lines are in the Optimization screens
 Basis for restructuring the installations/topologies

Results
Knowing what you own and use is the first step of full Software Asset Management,
but Optimizing the cost of operations is one of the main goals of implementing a
Software Asset Management practice.
The CA SAM Optimization Module helps you get an overview and better optimize
your Software spendings.
Summary
CA SAM Optimization

Q & A

Recommended Sessions
SESSION # TITLE DATE/TIME
DO5X165S
First Horizon National Corporation Succeeds at Software
Asset Management – Learn How to Get Your Life Back!
11/18/15 at 3:00 pm
Breakers L
DO5X169S 10 steps to help accelerate your SAM efforts
11/18/15 at 4:30 pm
Breakers L
DO5X161S
Save a Million Dollars in 15 Minutes with Software Asset
Management (and Not Go to Jail)
11/19/15 at 2:00 pm
Breakers L
DO5X168S Software Asset Management—The Tough Stuff
11/19/15 at 4:30 pm
Breakers L

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For More Information
To learn more, please visit:
http://cainc.to/Nv2VOe
CA World ’15

Get the Most From Your Software Licenses with CA Software Asset Management

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