Freeing the World from Slow: How Service Virtualization and the Concept of S.P.E.E.D. will Steer You Away from Committing Continuous Delivery Suicide For more information, please visit http://cainc.to/Nv2VOe

1. Freeing the World from Slow: How Service
Virtualization and the Concept of S.P.E.E.D.
will Steer You Away from Committing
Continuous Delivery Suicide
Scott Edwards
DevOps: API Management and Application Development
CA Technologies
DevTest Portfolio
Session Number
@Scott_D_Edwards
#CAWorld

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© 2015 CA. All rights reserved. All trademarks referenced herein belong to their respective companies.
The content provided in this CA World 2015 presentation is intended for informational purposes only and does not form any type of
warranty. The information provided by a CA partner and/or CA customer has not been reviewed for accuracy by CA.
For Informational Purposes Only
Terms of this Presentation

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Abstract
Freeing the World from Slow: How Service
Virtualization and the Concept of S.P.E.E.D. will
Steer You Away from Committing Continuous
Delivery Suicide
Scott
Edwards
Director of Product
Marketing,
CA Technologies

4. 4 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD
Agenda
APPLICATIONS & THE CHANGING BUSINESS LANDSCAPE
ADAPTING AND AGILITY
THE NAME OF THE GAME IS SPEED… WITH QUALITY
HOW SERVICE VIRTUALIZATION ELIMINATES THE CONSTRAINTS
HOW TO GET STARTED
1
2
3
4
5

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Businesses no longer have the luxury of time.
Rising customer expectations, competitive
threats, and increased consumer choice have
turned rapid delivery and iteration of
software applications into a competitive
differentiator. Optimizing the delivery value
chain has become the new means to better
business outcomes.
TechRadar™: Continuous Software Delivery, Q2 2015, Forrester Research,
May 1, 2015
“
”
Escalating Market Expectations
2014 Vanson Bourne study commissioned by CA
UNPRECEDENTED SPEED
94%of executives face increased
pressure to release apps
more quickly
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52 Start-Ups that are Trying to “Unbundle the Hotel”
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48%
2004 2014
HOW Many
ARE STILL
IN BUSINESS?
* Constellation, 2014

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When Organizations Want to Develop a New
Software Idea …
Building Competitive Advantage With Software Through A Continuous Delivery Process, Forrester Consulting, March, 2014.
…are able to
1. APPROVE IT
2. BUILD IT
3. DEPLOY IT
… to users in
3 Mos.
Less Than
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8%
Only

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106%Higher revenue growth
68%Higher profit growth
OVER THEIR LAGGARD COUNTERPARTS
50%More new business
BECAUSE
IT DOES!
Application Economy Leaders’ Competitive Advantage
You Need to Deliver
Software Like Your
Business Depends on it.

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Examples of Established Companies… Transforming
Two 100-Year Old
Companies …
BEING AGILE

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“Why GM Hired 8,000 Programmers”
“Because we brought the [information
technology] work back in-house, we can
take the lid off of what is possible.”
GM… building customer software… believe it is
the best way to differentiate themselves and
respond as rapidly as possible to customer
preferences.
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Randy Mott, CIO

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 114 Years… Young
 Omni- Channel customers Spend 3 to 4 X
more than single channel customers
 E-Commerce Rewards Service used to take
10-15 weeks just to get systems to the point
to test for the biggest event of the year.
 Used CA Service Virtualization to create a
virtual reward system
= NOW IT TAKES 3-4 DAYS

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The Name
of the Game Is…
SPEED
MICRO-SERVICES
Enter the Rise of

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Quality… More Critical Than Ever
EXCEPTIONAL
CUSTOMER EXPERIENCE
Source: Reaching the Top of the Web Performance Mountain (2013)
Source: Gomez.com, Akamai.com, KISSmetrics (2014)
25%of users will abandon a web
application after just three
seconds of delay (2013)
40%of users will abandon a web
application after just three
seconds of delay (2014)
of consumers said
buying decisions were
influenced by negative
online reviews
86%
Source: Dimensional Research, 2013

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Any Focus
On Speed…
Without Quality
Will Result in
CONTINUOUS
DELIVERY SUICIDE

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The Hurdles to Fast Application Delivery?
Constraints/Bottlenecks across the SDLC
Incomplete
Developmen
t
Data
Constraints
System
Constraints
Cost
Constraints
Development
Constraints
80%
56%
79%
of teams experience
delays in development
and QA due to unavailable
dependencies
of critical dependencies
are unavailable when
dev and test teams
need them
of teams face prohibitive
restrictions, time limits
or access fees on needed
3rd party services
Source: voke Market Snapshot TM Report: Service Virtualization – January 2015

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How are Constraints Dealt with Today?
BUILD SIMPLISTIC
STUBS & MOCKS
Fragile – Limited Test Data –
No Performance Testing –
Out of Sync Data –
Rudimentary
WASTE TIME
Days/weeks to:
Set up environments
Set up test data
Wait for dependent & systems
WASTE MONEY
Expensive 3rd party services
Large dev/test teams

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Service
Virtualization
the Wind tunnel of
Software
Accelerate
Application
Delivery
Simulate Dependent
Systems
Provide 24/7
Access
Increase Developer
Productivity
1 2 3
Data
Constraints
System
Constraints
Cost
Constraints
Development
Constraints
How Service Virtualization Eliminates Dev/Test Constraints
CA Service
Virtualization

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Our Focus. Our Goal. Our Strategy.
Service Virtualization
Promise of
EXPEDITED
EXCEPTIONAL
Development
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20. 20 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD
Virtualize what’s
missing and speed
your app delivery
by up to 50%*
with CA Service
Virtualization.
*Based upon CA Services ROI Scorecard Analysis

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Brand New Service Virtualization
TEI Study
$5.8 M
In Total Cost & Benefit
Savings
$1.4 M
per year in early defect
detection savings
3.2 Months
Pay Back Time
To Realize ROI

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New Benefits Calculators

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CA Service Virtualization on Demand (on Azure Marketplace)
CA Service Virtualization fully installed & licensed running on-demand
Customer charged on hourly basis for use of the virtual machine + CA SV
Support for hosting by Azure and product issues directed to CA Support
(Communities, Documentation & Support Online)
30-day free trial offering to try before you buy
Available today!
EASY TRY-N-BUY
CA 1ST TO MARKET
MSFT PARTNERSHIP

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The Developer Journey for SV… Start Where You Want!
Agile Teams can realize
full benefits of virtual
services and test
automation with user-
based licensing and
choice of deployment
CA Service
Virtualization
Hybrid
Teams can create, use
and share virtual
services and test cases
with full-featured and
hosted CA SV
SV on Demand
Cloud
Create and share virtual
services of your REST
APIs for use in app
development or testing
SV for Developers
(formerly VAPI)
SaaS
Create light-weight virtual
services for iPaaS and
Microservices through live
service recording
TestDoubles
Open Source
Free Free
30-day Free Trial
$6.85/hour Enterprise Licensing
ca.com/SVca.com/SVonDemandservicemock.ioOpen Source
Start anywhere in your journey depending on your
experience and testing needs

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SV Speed & Quality… Focused on Speed Trends
MICRO-SERVICES  Provide easily configured Docker
Images of Service Virtualization to
support microservice development.
 Support for Microservices driven
standards like SWAGGER 2.0 and
RabbitMQ.
With Service
Virtualization 9.0
Leveraging multiple Open Source
offerings TestDoubles; a CA Open
Source initiative, is ready to help you
move even faster when validating, or
exploring robustness of your software.
CA + Docker + OpenSource
&
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DevOps Simulation Game Experience…
Experience it @ CA World
• See the Demo in Theater 3 area
Experience ½ Day Simulation Game!
• Santa Clara, CA - December 3
• Boulder, CO - December 10
• Plano, TX - January 12
• Chicago, IL – January 19
• Atlanta, GA – January 26
• New York, NY – February 2
Register Today at http://bit.ly/DevOpsSimXP_RS

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McKinsey “Beyond Agile” Study 09/2015
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Before & After:
Average number of days from code
completion to live production:
89
15
Automated Testing
Automated Deployment
Change Management83%
Agile Companies
Improved Time
to Market by:

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CA Application Test w/ Mobile Test Automation
Complete test coverage for Agile Practices … Mobile to Mainframe
Beneath
the UI … lies
the complexity
to be tackled
MORE THAN GUI TESTING!
Invoke and verify the behavior of each
layer that makes up an application
Automate Unit, Functional, Load,
Regression & Performance Testing
KEY BENEFITS
 Use for API, Rest API, Mobile, Swift, and SAP testing
 Presentation layer test automation for Web & Mobile UIs
 Reporting and collaboration capabilities that allow team
members to execute, monitor and analyze test results
Financial Service Company
 Run over 400 tests on a nightly basis
 QA runs 460 tests whenever
development releases a build
 83% reduction in defects

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CA Continuous Application Insight
Regression & API Testing … Reinvented
The CAI Difference
 Deep Validation: Automatically generate API &
Regression tests in seconds, Provides system of
record behind the UI or API
 Identifies dependencies between application
servers, databases and 3rd-party services
Turbocharge Your
Service Virtualization
Global Technology Company
 Automated 3500 regression tests
Large Insurance Company
 Automatically generated 300-600 test cases
a day … w/ 90% coverage (from 25%)
Deep Insight
to Diagnose
Right Issues
Automatic
Creation of Test &
Virtual Services
End-to-End
Transaction
Discovery

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Ignite Your Path to Continuous Delivery
Start Using
CA Service Virtualization
On the
Azure Marketplace
TOMORROW!
See How
CA Service Virtualization
Can Benefit You with…
1) The ROI Calculators
2) CAW Demos
TODAY!

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Q & A

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For More Information
To learn more, please visit:
http://cainc.to/Nv2VOe
CA World ’15