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2013 08-24 c3s-founding-2013-09_cc-globalsummit-buenos aires

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2013 08-24 c3s-founding-2013-09_cc-globalsummit-buenos aires

  1. 1. C3S: The Concept. @ CC Global Summit :: Buenos Aires 2013-08-24 :: Wolfgang Senges www.c3s.cc Share this presentation
  2. 2. hhh     The  Pitch     What  is  C3S  about?   www.c3s.cc
  3. 3. The Pitch Improved livelihood for the mass of artists www.c3s.cc
  4. 4. The Pitch Openness for all kinds of licences www.c3s.cc
  5. 5. The Pitch Licensing less constrained by boundaries www.c3s.cc
  6. 6. The Pitch new markets new licensing models digital integration www.c3s.cc
  7. 7. hhh   The  Objec5ves     It‘s  more  than  just  CC.   www.c3s.cc
  8. 8. The Objectives !   www.c3s.cc participation flexibility fairness social approach transparency openness !  
  9. 9. hhh   Par5cipa5on     How  can  par5cipa5on  of   ar5sts  be  improved?   www.c3s.cc
  10. 10. Participation     European legal form     European Cooperative Cooperative (Société Coopératif Européenne) www.c3s.cc
  11. 11. Participation Cooperative User Members   Supporting Members www.c3s.cc
  12. 12. Participation only creators are User Members not dependent from Supporting Members www.c3s.cc
  13. 13. Participation User Members: voting Supporting Members: advising www.c3s.cc
  14. 14. Participation Regional groups & conventions ✔ transparency ✔ networking ✔ specific interests www.c3s.cc
  15. 15. hhh   Flexibility     Freedom  in  Licensing.   www.c3s.cc
  16. 16. Flexibility Integrating Creative Commons not sufficient www.c3s.cc
  17. 17. Flexibility C3S Feature CC @ CS exclusive ✔ selected artist repertoire ✔ / beyond CC & ARR ✔ / not beyond all modules CC details restrictive [ use types ] ARR details use types ✔ ✖ ✔ micro payment ✖ ✔ www.c3s.cc voluntary payment donations ✖
  18. 18. Flexibility What‘s commercial? low mid high Podcasts   Podcasts   Podcasts   Broadcast   Broadcast   Broadcast   YouTube   YouTube   YouTube   Blogs   www.c3s.cc Blogs   Blogs  
  19. 19. Flexibility Arbitration board www.c3s.cc
  20. 20. Flexibility Required: new metadata www.c3s.cc structure
  21. 21. hhh   Fairness     Technology  is  essen5al.   www.c3s.cc
  22. 22. Fairness   Making use of existing data statistics like playlists www.c3s.cc
  23. 23. Fairness Audio recognition: & Independent study projects www.c3s.cc
  24. 24. Fairness How to estimate mathematically correct? mass data automated recognition & automated count monitoring sample adjusted estimation www.c3s.cc
  25. 25. Fairness   precise payments for creators www.c3s.cc
  26. 26. hhh   Distribu5on  of   Royal5es     The  right  key  to  support   ar5sts  &  culture.   www.c3s.cc
  27. 27. Distribution of Royalties Threshold amount progressive deductions higher earning artists 100 % revenues low earning artists www.c3s.cc
  28. 28. Fairness Sample  royal5es  for  one  year     2.500  €   2.000  €   1.500  €   SupporHng  share   1.000  €   RoyalHes   Membership  Fee   500  €   0  €   January   February   www.c3s.cc March   April   May   June   July   August   September   October   November  December  
  29. 29. Fairness   no negative balance www.c3s.cc
  30. 30. hhh   Transparency     In  every  aspect.   www.c3s.cc
  31. 31. Transparency real-time dashboard for your account www.c3s.cc
  32. 32. Transparency Participation of all real world compatibility www.c3s.cc
  33. 33. Transparency Decisions by creators: It is their work. www.c3s.cc
  34. 34. Transparency Comfortable licensing Increases willingness to pay www.c3s.cc
  35. 35. hhh   Openness     Digital  integra5on.   www.c3s.cc
  36. 36. Openness Key: Clean metadata www.c3s.cc
  37. 37. Openness Digital core implementation Open APIs for licensing www.c3s.cc
  38. 38. Openness APIs to accelerate & easen workflow www.c3s.cc
  39. 39. Openness Money for artists NOT lawyers www.c3s.cc
  40. 40. hhh   The  Coopera5ve     How  does  it  work?   www.c3s.cc
  41. 41. The Cooperative one share: 50 € (68 USD) max. 60 shares paid back upon exit www.c3s.cc
  42. 42. The Cooperative decisions made by all creators www.c3s.cc
  43. 43. The Cooperative general convention administrational board executive director(s) www.c3s.cc
  44. 44. The Cooperative administrational board: min. 5 members max. ¼ Supporting Members www.c3s.cc
  45. 45. hhh   The  Stakeholders     Requirements  &   Expecta5ons   www.c3s.cc
  46. 46. The Stakeholders Artist requirements? Social & cultural demands? Users‘ requests? Industry‘s requirements? New EU directive? Support by politics? www.c3s.cc ✔ ✔   ✔   ✔   ✔   ✔  
  47. 47. hhh   Status  Report   www.c3s.cc
  48. 48. Status Report founding: 25th September core team & supporters (46 people) launching capital of 40.000 USD www.c3s.cc
  49. 49. Status Report 100.000 USD current crowdfunding level If 270.000 USD, then doubled by public funding 540.000 USD www.c3s.cc
  50. 50. Status Report Feb 2010 :: kick-off May 2012 :: website launch July 2013 :: crowdfunding campaign Aug 2013 :: industry wants to partner with us developing in 2014 launch into business by 2015 earliest www.c3s.cc
  51. 51. Become  a  member!   hhh     www.startnext.de/en/c3s                   Wolfgang  Senges   Project  Lead  Business  Development   www.c3s.cc   wolfgang.senges@c3s.cc     www.c3s.cc    

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