A one page introduction to establishing your name and keywords on Google alerts or any like-minded keyword tracking and analytics platform.

1. GUIDE TO ALERTS
Do you remember spending time in school and trying to
The second part is optional, but we suggest you do it to
learn how the Dewey decimal system worked at the
streamline your online workflow. If you already have an
library? Even as adults, most of us don’t remember how
RSS Reader you can skip this step, otherwise you will
very important information was categorized.
sign up for a FREE Google Reader account at
In the web enabled world, it isn’t always about you www.google.com/reader This will allow you to
finding things: but about people finding data regarding subscribe to RSS feeds and have alerts automatically
you. The information is now about you, the people you placed on a web page instead of being delivered to your
care about, the business you value, and the ideas you e-mail box. If you have any questions, you can read
cherish. more information and watch a quick video from Google:
Google Reader for Beginners
Before you do anything, we are going to ask you to do
some simple things to get ready. The first is creating a Write down your login information
FREE Google account. If you have one already, you can
E-mail you used:
skip this step. You can create a free account at
Your password:
https://www.google.com/accounts - all you will need is
an e-mail account and your name.
You are now ready to visit http://GOOGLE.COM/ALERTS and create new alerts regarding items you want to track.
Your Name: the basic starting point. FirstName, LastName.
Company Name: names your company is most commonly referred to.
Brand Names: brands that your company is interested in. Include
competitors and new projects.
Individual Names: individuals of importance. Could include competitors, team members, and peers.
Industry Related: jargon / acronyms / abbreviations / organizations / certifications / tradeshows.
SAMPLE ALERTS for Barry Hurd
“Barry Hurd” (search for entire phrase)
site:barryhurd.com (any new page of my site barryhurd.com found by Google)
link:barryhurd.com -site:barryhurd.com (any site linking to barryhurd.com, except for barryhurd.com)
site:buzzprofile.com/barryhurd (any new information regarding how my profile is indexed)
link: buzzprofile.com/barryhurd –site: buzzprofile.com (any site linking directly to my profile)
“barry hurd” site:flickr.com (any mention of Barry Hurd on flickr)
“barry hurd” site:twitter.com (any mention of Barry Hurd on Twitter)
“barry hurd” site:youtube.com (any mention of Barry Hurd on YouTube)
“barry hurd” site:linkedin.com (any mention of Barry Hurd on Linkedin)
HTTP://buzzprofile.com http://twitter.com/buzzprofile