1. Social Media Marketing
Innovative Techniques to grow your business!
Natalie Guse

2. You will learn…
…to understand social media!
…to apply social media tactics!
…that content is the key!
…to create your social media plan!
You can That’s our
do it! GOAL!

3. Content
The Big Deal over Social Media
Social Media Marketing Process
Spicy Ginger Ambrosia is a blend
Communicate of raw California wildflower
Honey, bee pollen, certified
organic powdered cinnamon and
Interact powdered ginger.
Share
Socialize
Content!

4. The Big Deal over Social Media Marketing
Marketing
Natalie Guse
The Big Deal over Social Media!

5. Social Media Marketing…
Social media marketing is a term that describes use of social
networks, online communities, blogs, wikis or any other online
collaborative media for marketing, sales, public relations and
customer service. Common social media marketing tools include
Twitter, blogs, LinkedIn, Facebook, Flickr and YouTube.
In the context of Internet marketing, social media refers to a
collective group of web properties whose content is primarily
published by users, not direct employees of the property.

6. Common social media applications

7. Exponential growth of Social Media!
In 2009 we saw exponential growth of social
media. According to Nielsen Online, Twitter
alone grew 1,382% year-over-year in
February, registering a total of just more than 7
million unique visitors in the US for the month.
Meanwhile, Facebook continued to outpace
MySpace. So what could social media look like
in 2010? In 2010, social media will get even
more popular, more mobile, and more
exclusive — at least, that's my guess. What
are the near-term trends we could see as soon
as next year?

8. Study on growth of Social media – 75% of Internet users involved in Social Media.

9. Internet Users by Continent
9

10. The Big Deal over Social Media Marketing
Marketing
Natalie Guse
Social Media Marketing Process!

11. Threats + Opportunities
Weaknesses Strength
TARGET MARKET!
TARGET MARKET!
Strategic Planning
Goals Position Vision Mission
Operative Planning
Price Place Product Promotion

12. Design Price point
Corporate Identity Strategy
Product Presentation Penetration
on platforms and Psychological
website Skimming
Product descriptions Price presentation
Product Testimonials Online discounts
Branding
Community Branding
Online Website Product Identity
Community Product Presentation
Forums Product Placement
Social Media platforms Product description
Retail Corporate Identity
Wholesale E-Mailing
E-Commerce Online Public Relations
E-Broker Search Engine Marketing
Internet Social Media Marketing
Multi Channel Blogs
Video and Audio Sharing
Shipping
Social Profiles
Discussion Forums

13. Social Media Marketing
CISS Formula

14. Interact with
costumers!
Communicate!
YO
U Share!
Socialize!

15. Communicat
Interact Socialize Share
e
-Communicate w/ customers - Build own networks - Create public profiles - Promote Infomercial
- Stay in contact - Invite your contacts - Stay in contact - Promote Business
- E-Conferences - Interact with costumers - Example: LINKEDIN, - Publish press releases
- E-Interviews - Example: NING, MEETUP XING, FACEBOOK - Example: YOUTUBE
C I S S

16. The Big Deal over Social Media Marketing
Marketing
Natalie Guse
Communicate + Share!

17. Where Content is King…
Social Media is all about:
– Content Delivery – putting it out there
– Content Visibility – letting some people see it
– Content Virality – broadcasting it to
EVERYONE!

18. Communicate
Content is the key!
Website/
Landing Page
Video/Podcast Content Power
Point
Pr Release

19. Website Creation! Do it yourself!

20. Web Creation Systems!

24. Power Point Presentations!

27. PR Release!

30. Video/Podcast!

31. http://www.youtube.com/watch?v=5_DldypqeeI

32. Now Use Social Media
to spread out your message!

33. www.slideshare.net
www.myplick.com
www.authorstream.com
www.slideboom.com
Promote/Market Publish
Google adwords www.reddit.com
Publish www.free-press-
www.free-press-release.com
Google maps
www.superpages.com www.prlog.com
www.yellowpages.com www.articlesbase.com
www.hotfrog.com

34. www.wordpress.com
www.blogger.com
www.mybloglog.com
www.technorati.com
Promote/Market Publish
www.youtube.com www.global-free-
www.global-free-
Publish classified-
classified-ads.com
www.vimeo.com
http://www.ustream.tv/ www.craigslist.org
Website Integration www.hoobly.com
Blog Integration www.backpage.com

35. Be organized!

36. Examples

37. Local Search Tips: 20 IYP Ranking Providers
TOP 10 – “A” TOP 10 – “B”
1. Superpages 1. MerchantCircle
2. Citysearch 2. GetFave
3. Yelp 3. Yellowbot
4. Yahoo Local 4. Yellowpages.Lycos.com
5. InsiderPages 5. Kudzu
6. YellowPages.com 6. Discoverourtown
7. BizJournals 7. Loqal.com
8. AreaConnect 8. Local.Ingenio.com
9. MagicYellow 9. YellowUSA.com
10.Switchboard 10.IAF.net
• Study from August 2009, Andrew Shotland
• City + Category Searches (“San Diego Water
Cleanup”)
• 20 top YP headings found in Google
• Varied categories
• Cities across the US

38. Information Description Use/Benefit
Google Maps Google Maps (for a time named Google •Get a listing
Local) is a web mapping service •Make your business visible
application and technology provided by
Google, free (for non-commercial use), • People can find your
that powers many map-based services, business
including the Google Maps website,
Google Ride Finder, Google Transit, and
Category: Directory
maps embedded on third-party websites
Primary Value: via the Google Maps. It offers street maps,
Strong profile ranking a route planner for traveling by foot, car,
or public transport and an urban business
User: N/A locator for numerous contries around the
world. According to one of its creators (),
Google Maps is "a way of organising the
world's information geographically

39. Information Description Use/Benefit
Yellowpages YELLOWPAGES.COM LLC is a wholly
owned subsidiary of AT&T. As a leading
Internet Yellow Pages and search
directory, YELLOWPAGES.COM is
uniquely able to offer searchable
directory listings. Whether you're •Make your business visible
looking for a particular item, business,
Category: Directory • Get a listing
event, location or service,
YELLOWPAGES.COM is your trusted • People can your business
Primary Value:
Strong profile ranking online source for comprehensive • You can find other local
national and local business information. businesses etc. there
User: 100.000.000 monthly
consumer business searches
The YELLOWPAGES.COM distribution
network provides exposure to more
than 100 million monthly consumer
business searches.

40. Information Description Use/Benefit
Local.com is a leading local search
Local.com engine and the largest local search
network in the United States. The
company provides over 19 million
consumers each month with the
•Make your business visible
most relevant search results for local
businesses, products and services • Get a listing
Category: Directory on Local.com and over 700 regional • People can find your
media sites. Businesses can target business!
Primary Value:
ready-to-purchase consumers using • You can find other local
Strong profile ranking
a variety of advertising products businesses.
User: 19.000.000 consumers including subscription, pay per click, • Advertisement Packages
banner and pay per call ad products.
Local.com consistently ranks in the
Top 100 in U.S. website traffic
according to Internet research firm,
comScore.

41. Information Description Use/Benefit
Superpages.com
Superpages.com is the local expert,
and a top online resource for finding •Make your business visible
information and insights on • Get a listing
Category: Directory businesses and retailers. Every • People can your business!
month we help millions of
Primary Value: • You can find other local
consumers find valuable local
Strong profile ranking businesses.
business information from driving
User: N/A directions and hours of operation to • Advertisement Packages
Web links and customer reviews.

43. Information Description
What is SlideShare?
Use/Benefit
slideshare.net SlideShare is the world's largest
community for sharing
presentations.
SlideShare is a business media site
for sharing presentations,
documents and pdfs. SlideShare
features a vibrant professional
Category: Social Media community that regularly comments, •Advertise
favorites and downloads content.
Primary Value: • Create own Power Point
Strong profile ranking Content also spreads virally through
Presentation
blogs and social networks such as
User: 23.000.000 monthly LinkedIn, Facebook and twitter. • Promote presentation
visitors • Share business idea
Individuals & organizations upload
documents to SlideShare to share • Search for customers
ideas, connect with others, and
generate leads for their businesses.
Anyone can view presentations &
documents on topics that interest
them. The site is growing rapidly
with over 17 million monthly visitors.

46. Information Description Use/Benefit
Reddit is one of the largest social
Reddit.com news websites around on the
internet. Featuring user-submitted
content on a wide variety of topics
such as entertainment, pop culture,
web 2.0 and politics, Reddit ranks all
submitted links through a democratic •Make your business visible
Category: Bookmarking voting system that is open to all its • Submit a link
users. Using complex filters, Reddit
Primary Value: • People can find your
also provides a list of recommended
Strong profile ranking business
links for each individual user, that
are based on their voting habits. Like • Submit an article
User: N/A
Digg or StumbleUpon, getting on
Reddit’s frontpage can result in a
large amount of traffic to your
website. This allows you to rapidly
create brand exposure for your
business or establish a long-term
reader base for your blog.

49. Information Description Use/Benefit
hoobly.com
Category: Classified ads
Primary Value:
Free online local online classifieds. •Promote your articles
Strong profile ranking Similar to craigslist. Can be used to
• Create your profile
promote and advertise for free.
User: N/A • Get your message out

51. Information Description Use/Benefit
youtube.com Founded in February 2005, YouTube is
the leader in online video, and the
premier destination to watch and share
original videos worldwide through a
Web experience. YouTube allows people
to easily upload and share video clips
Category: Social Media on www.youtube.com and across the •Advertise
Internet through websites, mobile • Promote own Infomercial
Primary Value:
Strong profile ranking devices, blogs, and email. • Integrate youtube link on
Everyone can watch videos on YouTube. website
User: N/A People can see first-hand accounts of • Comment on other videos
current events, find videos about their
hobbies and interests, and discover the
quirky and unusual. As more people
capture special moments on video,
YouTube is empowering them to
become the broadcasters of tomorrow.

52. Information Description Use/Benefit
Wordpress.com WordPress started in 2003 with a
single bit of code to enhance the
typography of everyday writing and
with fewer users than you can count
on your fingers and toes. Since then
it has grown to be the largest self-
Category: Blogging Site hosted blogging tool in the world,
used on millions of sites and seen by • Set up blog
Primary Value: tens of millions of people every day. • Promote blog
Strong profile ranking Everything you see here, from the • Write articles
User: 26.000.000 visitors documentation to the code itself, • Inform about the product
was created by and for the
• Use it as a second webpage
community. WordPress is an Open
Source project, which means there
are hundreds of people all over the
world working on it.

54. Information Description Use/Benefit
Blogger.com
Blogger is a free blog publishing tool
from Google for easily sharing your
thoughts. A blog is a personal diary.
A daily pulpit. A collaborative space.
Category: Blogging Site A political soapbox. A breaking-news • Set up blog
Primary Value:
outlet. A collection of links. Your own • Promote blog
Strong profile ranking private thoughts. Memos to the
• Write articles
world.
User: 30.000.000 visitors Your blog is whatever you want it to • Inform about the product
be. There are millions of them, in all • Use it as a second webpage
shapes and sizes, and there are no
real rules.

55. Information Description Use/Benefit
Technorati.com
What is Technorati?
Technorati is a real-time search
Category: Blogging Directory engine dedicated to the
Primary Value:
blogosphere. It only searches
Strong profile ranking through blogs to find exactly what •Promote your blog
you're looking for. At the time of this
User: 22.000.000 sites writing, Technorati was tracking over
22 million sites and over a billion
links, a mind-boggling amount.

56. The Big Deal over Social Media Marketing
Marketing
Natalie Guse
Interact + Share!

57. Information Description Use/Benefit
Meetup.com Meetup is the world's largest network
of local groups. Meetup makes it easy
for anyone to organize a local group or
find one of the thousands already •Set up Meetup Group
meeting up face-to-face. More than •Use Meetup Group to
2,000 groups get together in local promote business
Category: Social Media Site
communities each day, each one with - Expand Group (you need to
the goal of improving themselves or invite as many people as
Primary Value: their communities. possible to the group the
Strong profile ranking
Meetup's mission is to revitalize local goal is to invite at least 100
User: 6.000.000 community and help people around the people a day)
world self-organize. Meetup believes - you need people, who help
that people can change their personal promoting the group
world, or the whole world, by - Use Meetup as a searching
organizing themselves into groups that tool to find potential
are powerful enough to make a customers.
difference.
reader base for your blog.

59. Information Description Use/Benefit
Second Life (SL) is a virtual world
Secondlife.com developed by Linden Lab that
launched on June 23, 2003, and is
accessible via the Internet. A free
client program called the Second
Life Viewer enables its users, called •Make your business visible
Residents, to interact with each • Get a listing
other through avators. Residents
Category: Virtual World • People can your business
can explore, meet other residents,
socialize, participate in individual • You can find other local
Primary Value: businesses.
Image and group activities, and create and
trade virtual property and services • Create your store
User: N/A with one another, or travel • Image
throughout the world, which
residents refer to as the grid.
Second Life is for people aged 18
and over, while Teen Second Lifeis
for people aged 13 to 17.

61. Information Description Use/Benefit
Kaboodle Kaboodle is the most fun social
shopping network on the web! It's a
place where you can express your
own style and meet other stylish •Make your business visible
people by discovering, • Get a listing
recommending, and sharing • People can find your
products.Most exciting, Kaboodle business!
Category: Shopping Site
allows you to add and save products
• You can find other local
Primary Value: from almost anywhere on the web to
businesses there
Strong profile ranking your shopping lists and wish lists
with the easy-to-use Kaboodle • Advertisement Packages
User: N/A button. The button automatically • Share your products with
downloads the essential details of a other people
product, including its image, short
description, and price and saves it to
your list of choice.

63. Information Description Use/Benefit
XING.com
Around the world every day, over 8 million •Use XING Group to promote
business professionals use XING – the business
global business network – in 16 - Expand Group (you need to
languages to do business and promote invite as many people as
their career. XING makes networking and possible to the group the goal
professional contact management simple, is to invite at least 100 people a
Category: Social Media Site with made-to-measure networking day)
functions and services. Even more, XING - You might need people, who
Primary Value: allows you to see how people are help promoting the group
Strong profile ranking connected, which is an excellent tool in (students)
generating new contacts of your own. - Use XING as a searching tool
User: 8.000.000
With the XING Jobs portal, around 30,000 to find customers
expert groups and networking events from - Write monthly newsletters
London to Beijing to New York, XING has - Motivate people in the group
evolved from a platform to a web interface to invite others to the group
for business professionals around the - Create events
world. - Post messages in the group
forums to keep the group alive

65. Information Description Use/Benefit
Merchantcircle.com
Merchant Circle is a growing company
located on a real Main Street in Silicon
Valley. We are dedicated to connecting
Category: Social Media Site
Neighbors and Local Businesses online to • Advertise
Primary Value: help build real relationships between local
• Create listings
Strong profile ranking business owners and their customers. To
date, nearly 775,000 local businesses • Make the company visible
User: 775.000 Businesses have joined MerchantCircle to get their • Search for costumers
business more exposure on the internet,
simply and inexpensively.

66. Information Description Use/Benefit
linkedin.com
•Use Linkedin to promote
business
- Set up Group (you need to
invite as many people as
LinkedIn is an interconnected network possible to the group the goal
of experienced professionals from is to invite at least 100 people a
Category: Social Media Site around the world, representing 170 day)
industries and 200 countries. You can - You might need people, who
Primary Value: help promoting the group
Strong profile ranking find, be introduced to, and collaborate
(students)
with qualified professionals that you - Use Linkedin as a searching
User: 43.000.000 need to work with to accomplish your tool to find customers
goals. - Write monthly newsletters
- Motivate people in the group
to invite others to the group
- Create events
- Post messages in the group
forums to keep the group alive

67. www.linkedin.com

69. Information Description Use/Benefit
facebook.com
•Set up Facebook Group
•Use Facebook Group to promote
business
Facebook's mission is to give people the - Expand Group (you need to
power to share and make the world invite as many people as possible
Category: Social Media Site more open and connected. to the group the goal is to invite
at least 100 people a day)
Primary Value: Millions of people use Facebook - You need people, who help
Strong profile ranking everyday to keep up with friends, promoting the group.
- Use Facebook as a searching tool
User: 250.000.000 upload an unlimited number of photos, to find potential customers.
share links and videos, and learn more - Motivate people in the group to
about the people they meet invite others to the group
- Create events
- Post messages in the group
forums to keep the group alive
-Sign up for other Facebook
Groups

70. Facebook Tactics
• Join a Group
• Use search feature to reach out to targets
• Questions & Answers (also big on LinkedIn)
• Fan Pages
• Custom Business URL & Personal URL
• Email invites (more viewed than reg. email)
• More Personal Than Twitter

71. Information Description Use/Benefit
Twitter.com
Twitter is a privately funded startup
with offices in the SoMA
neighborhood of San Francisco, CA.
Started as a side project in March of
•Set up Twitter Account
Category: Social Media Site 2006, Twitter has grown into a real-
• Follow as many people as
time short messaging service that possible
Primary Value: works over multiple networks and - You need people, who help
Strong profile ranking devices. promoting the group (students)
User: 150.000.000 In countries all around the world, - Use Twitter as a searching tool
people follow the sources most to find potential students
relevant to them and access - Write direct messages to inform
about about your business
information via Twitter as it
- Create events
happens—from breaking world news
to updates from friends

72. Twitter Tactics
• Schedule time to research posts for the week
• Use Tweetlater.com to schedule posts
• Auto-direct message to useful information
• Auto-Follow and send additional information
• Track activity with budurl.com
• Use Twitter to send feeds into FB, others
• Use “cloaked” links 5% of the time. It’s about “them”, not
you.

74. Information Description Use/Benefit
betternetworker.com
Category: Social Media Site The world's #1 social community for •Set up profile
home businesses, mlm and direct •Use Betternetworker to promote
Primary Value: sales reps | FREE training available business
Strong profile ranking on how to market your business - Submit Articles
-Submit Blogs
User: N/A online.
- Submit Information
- Promote your business
- Introduce your business

76. • There is no silver bullet!
• Not all online strategies
will be effective for all
business types
• It is up to you as the
marketer to determine the
appropriate marketing
channels and to
constantly measure their
effectiveness

77. The Big Deal over Social Media Marketing
Marketing
Natalie Guse
Any questions?