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Say it with drawings workshop for Change Management Institute (CMI)

This is from a short talk and a mini workshop I've run for various people. The latest incarnation was for the Change Management Institute chapter in London, UK.

Interested in the workshop/talk? Contact info(at)businessillustrator.com

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Say it with drawings workshop for Change Management Institute (CMI)

  1. 1. Illustrating CHANGE- Supporting change with drawn storytelling Virpi Oinonen virpi@businessillustrator.com @voinonen
  2. 2. My work: Internal change communication
  3. 3. I do Stuff like this: (supporting behaviour change)
  4. 4. And Stuff like this: (Event scribing - listening for the pain)
  5. 5. And Stuff like this: (Event scribing - listening for the pain)
  6. 6. How I ended up doing what I do I blame this guy
  7. 7. The problem: Change communication is Boring & alienating
  8. 8. How can drawn storytelling* help? * Comics, narrative infographics, animations…
  9. 9. illustrations catch people’s attention
  10. 10. Cartoons help deal with negative stuff...
  11. 11. want to engage people in change? Part 1 Start with the Pain Question : in your work is it ok to talk about the negative aspects of change ?
  12. 12. Dilbert: all about pain From Dilbert.com
  13. 13. Cartoons take the edge off from the pain and help people go from griping to ”Ok, let’s do this”
  14. 14. want to engage people in change? Part 2 Show that things are in a flux with a hand drawn feel
  15. 15. “perfection kills engagement”. . .
  16. 16. What you think you communicate with slick visuals = Professionalism, success... What else do you communicate…?
  17. 17. Google book example. . .
  18. 18. Cartoons make abstract concepts more understandable (if you can’t take a photo of it - use a visual metaphor!)
  19. 19. RSA ANIMATE
  20. 20. Make the message stick with (lo-fi) storytelling (story is “data glue”)
  21. 21. I use a Narrative approach:
  22. 22. …Is Linear …Reveals only one THING at a time (Consultants beware: This takes discipline!) …Has an obstacle (shock horror – you have to show something negative!) A story…
  23. 23. A story doesn’t have to be real!
  24. 24. “If you give people facts without a story, they will explain it within their existing belief system. The best way to promote a new or different belief is not with facts, but with a story”. - Dave gray Food for thought:
  25. 25. Exercise: Draw a Comic strip about A problem
  26. 26. But first: warm-up
  27. 27. Comic strip about A problem 1st Panel: we want. . . ( THE GOAL ) 2nd panel: BUT . . . ( The obstacle ) 3rd panel: end result. . . (How things suck because we can’t reach our goal)
  28. 28. We want…. But…. (obstacle) so….(the end result)
  29. 29. We want…. But…. (obstacle) so….(the end result)
  30. 30. Dilbert by Scott Adams We want…. But…. (obstacle) so….(the end result)
  31. 31. TOPICS : 1. We want to become agile! 2. We want to become more innovative! 3. We want to change our hiring practices to achieve diversity!
  32. 32. Tip: FACIAL EXPRESSIONS matter a great deal
  33. 33. TOPICS : 1. We want to become agile! 2. We want to become more innovative! 3. We want to change our hiring practices to achieve diversity! 1st Panel: we want. . . ( THE GOAL ) 2nd panel: BUT . . . ( The obstacle ) 3rd panel: end result. . . (How things suck because we can’t reac our goal)
  34. 34. How did you find it?
  35. 35. How can all this help in Change management? -Reveal culture / process blockers (surveys are gold mines for culture blockers) -Model new behaviours : stories of people who are already doing things the new way (LONG SHELF LIFE! can later form parts of an employee handbook) -Explain the why behind change -as a Workshop tool Any Questions?
  36. 36. Get in touch: virpi@businessillustrator.com @voinonen subscribe to my newsletter: businessillustrator.com/newsletter

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