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Driving enterprise social
From the bottom up
Microsoft
SharePoint
Conference 2014,
Las Vegas
Businessgoessocial.net
Driving enterprise social
from the bottom up
Virpi Oinonen
Businessgoessocial.net
How the story began

VS
We had a problem
Email & the ―Proper channels‖
Inaccessible information
Untapped expertise
―If hp knew what hp knows,
we would be three times
more productive.‖
Lew Platt, former CEO of Hewlett-Packard
Enter Yammer!
Network finds the experts
Collective intelligence
"Bring on the most obscure question
you can find, about acidification tank
materials, box erectors, water jet meat
trimmin...
Instant success!
But then...
What went wrong?
1. Purpose
2. Competing channels
How to solve this?
Clear guidelines
Pilot teams
Projects as Trojan horses
(or mice)
Yammer as a Q&A forum
Find the sweet spot
Measure the value
I

- ROI is tricky
Try: - saving time (efficiency gains)
Or: - #yammerwin
Find an executive ally
Reports
Middle Management — challenge
and an opportunity
―Big problems are rarely solved
with big solutions. Instead, they are
most often solved by a sequence
of small solutions.‖...
Recruit champions
Why champions matter
Anatomy of a Yammer champion/
Community manager
Support your champions
Tactics
Your mission:
Behaviour change
Get them in through the door (killer content)
Transformative enterprise
social experience
The power
of a single like
Strengthen new behaviour
Big change?
Make it incremental
Curation
New employees as change agents
You are
building
something
bigger…
This is a real job – not a hobby
Tactics recap:
•
•
•
•
•

Pilot teams & champions
Killer content
Clear guidelines
Nudging (community management)
Curation ...
Senior managers, round 2
So what happened?
New survey:
• 73% said internal communication had

improved or significantly improved
• number of people who used Yammer
e...
Why does all this matter?
The shift
Networks are more responsive
―Innovation happens at intersections.‖
The disengagement epidemic
If you want to drive enterprise social:
• Find allies (recruit champions)
• Start pilot projects
(Remember Business value)...
Take the lead
After the session:
Go on Yammer (SPC14 Network)
and search for SPC266:
Post your main concern re Yammer
under the PPT pres...
Thank you!
Notes and links to resources:
www.businessgoessocial.net/spc14
#spc266
@voinonen
Sponsored by
Driving enterprise social from the bottom up - Microsoft SharePoint conference 2014
Driving enterprise social from the bottom up - Microsoft SharePoint conference 2014
Driving enterprise social from the bottom up - Microsoft SharePoint conference 2014
Driving enterprise social from the bottom up - Microsoft SharePoint conference 2014
Driving enterprise social from the bottom up - Microsoft SharePoint conference 2014
Driving enterprise social from the bottom up - Microsoft SharePoint conference 2014
Driving enterprise social from the bottom up - Microsoft SharePoint conference 2014
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Driving enterprise social from the bottom up - Microsoft SharePoint conference 2014

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People who want to introduce an enterprise social network often face a dual challenge: they have to convince senior management as well as get people to use the network. This presentation addresses both issues and gives you hope: you don't necessarily need active senior management support to get the ball rolling. With community management tactics and by leveraging "killer content" you can change organisational habits that can later snowball into bigger changes.

This was a presentation I did for the Microsoft SharePoint conference in Las Vegas, 2014. The talk notes are here: http://www.businessgoessocial.net/spc14/

Veröffentlicht in: Business
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Driving enterprise social from the bottom up - Microsoft SharePoint conference 2014

  1. 1. Driving enterprise social From the bottom up Microsoft SharePoint Conference 2014, Las Vegas Businessgoessocial.net
  2. 2. Driving enterprise social from the bottom up Virpi Oinonen Businessgoessocial.net
  3. 3. How the story began VS
  4. 4. We had a problem
  5. 5. Email & the ―Proper channels‖
  6. 6. Inaccessible information
  7. 7. Untapped expertise
  8. 8. ―If hp knew what hp knows, we would be three times more productive.‖ Lew Platt, former CEO of Hewlett-Packard
  9. 9. Enter Yammer!
  10. 10. Network finds the experts
  11. 11. Collective intelligence
  12. 12. "Bring on the most obscure question you can find, about acidification tank materials, box erectors, water jet meat trimming machines, poultry nutrition, Excel pivot tables, agile methodology... our Cargill Yammer network knows!" - Melanie Hohertz, Cargill
  13. 13. Instant success!
  14. 14. But then...
  15. 15. What went wrong?
  16. 16. 1. Purpose
  17. 17. 2. Competing channels
  18. 18. How to solve this?
  19. 19. Clear guidelines
  20. 20. Pilot teams
  21. 21. Projects as Trojan horses (or mice)
  22. 22. Yammer as a Q&A forum
  23. 23. Find the sweet spot
  24. 24. Measure the value I - ROI is tricky Try: - saving time (efficiency gains) Or: - #yammerwin
  25. 25. Find an executive ally
  26. 26. Reports
  27. 27. Middle Management — challenge and an opportunity
  28. 28. ―Big problems are rarely solved with big solutions. Instead, they are most often solved by a sequence of small solutions.‖ - Dan & Chip Heath (switch: How to change Things when change is hard)
  29. 29. Recruit champions
  30. 30. Why champions matter
  31. 31. Anatomy of a Yammer champion/ Community manager
  32. 32. Support your champions
  33. 33. Tactics
  34. 34. Your mission: Behaviour change
  35. 35. Get them in through the door (killer content)
  36. 36. Transformative enterprise social experience
  37. 37. The power of a single like
  38. 38. Strengthen new behaviour
  39. 39. Big change? Make it incremental
  40. 40. Curation
  41. 41. New employees as change agents
  42. 42. You are building something bigger…
  43. 43. This is a real job – not a hobby
  44. 44. Tactics recap: • • • • • Pilot teams & champions Killer content Clear guidelines Nudging (community management) Curation (community management)
  45. 45. Senior managers, round 2
  46. 46. So what happened?
  47. 47. New survey: • 73% said internal communication had improved or significantly improved • number of people who used Yammer every day had doubled • Everybody was using Yammer — one way or another
  48. 48. Why does all this matter?
  49. 49. The shift
  50. 50. Networks are more responsive
  51. 51. ―Innovation happens at intersections.‖
  52. 52. The disengagement epidemic
  53. 53. If you want to drive enterprise social: • Find allies (recruit champions) • Start pilot projects (Remember Business value) • Use Community management techniques And finally...
  54. 54. Take the lead
  55. 55. After the session: Go on Yammer (SPC14 Network) and search for SPC266: Post your main concern re Yammer under the PPT presentation
  56. 56. Thank you! Notes and links to resources: www.businessgoessocial.net/spc14 #spc266 @voinonen
  57. 57. Sponsored by

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