Getting started with social media
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Getting Started with Social Media Presentation slides from the Business Glitter workshop held on 2nd July 2016 at Sunflower House, Folkestone Learn the basics of social media for business.
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Getting started with social media
- 1. Getting Started with Social Media 2nd July 2016
- 2. Welcome! • Hello, I’m Rachel Birchley • Blogging since 2012 • Content writer in a digital marketing agency for over 3 years • Now working in email marketing in the corporate world • Founder and owner of Business Glitter
- 3. What we’re going to cover this morning • Housekeeping • What is social media? • Why would we use it for business? • What different platforms are available? • Setting up a Facebook page and Twitter account – if needed • Refreshment break • Creating a social media plan for your business • What content can you share? • Tools to save you valuable time • Questions
- 4. Housekeeping • Fire exits • Toilets • Free WiFi • #GlitterWorkshop
- 5. What is social media? • According to the Oxford English Dictionary: • Websites and applications that enable users to create and share content or to participate in social networking. • A way to communicate in real time • Create and share content
- 6. Social statistics • There are 2.3 billion active social media users across the world • Internet users have an average of 5.54 social media accounts • Social media users have risen by 176 million in the last year • There are 12 new active mobile social users every day
- 7. Why social media is important for business • Even if you’re not on social media, your customers are • Be part of the conversation • Direct communication with customers • Customer service channel • Increase your reach • Drive traffic to your website • Attract potential customers • Keep existing customers engaged to keep them coming back for more • Good for search engine optimisation (SEO)
- 8. Social Media Platforms There’s an app for that…
- 10. How many?! • News flash! - You don’t have to be on every social network • Consider • Where your target audience hangs out • Tip – Ask them! • Your resources • Better to concentrate on one or two platforms and do them well than spread yourself out too thin and perform poorly on each
- 11. Facebook • 31 million monthly active users in the UK • 60% of the British population has a Facebook account • The most popular age group is 25-34 but wide range of age groups using Facebook from teenagers to grandparents • 56% female • Works well for wide range of content including videos, articles and images.
- 12. Twitter • Over 15 million monthly active users in the UK • Over 65% under the age of 34 • 29% check their Twitter feed multiple times during the day • 51% female • Short updates of up to 140 characters each • Tweets with images perform very well
- 13. Instagram • 14 million monthly active users in the UK (July 2015) • 90% of UK users aged under 35 • 39% are aged 16-24 • 64% female • Ideal for business with physical products that can be photographed • Also can be used to show behind-the-scenes of any other business
- 14. Pinterest Google+ • 2 million UK users • Mostly female • 88% of Pinterest users have purchased a product they pinned • Reported 440 million monthly active users globally • Although suggested in Business Insider that actually only 4-6 million people actively using G+ • 73% male users
- 15. Snapchat LinkedIn • 200 million active users across the world • No UK specific data as yet • Most popular with 13 – 20 year olds • 70% of users are female • 15 million active users in the UK (2014) • 75% over the age of 35 • 79% male • B2B marketing
- 16. Setting up a Facebook Page Give it a thumbs up!
- 17. Setting up a Facebook page • Log into your personal Facebook account • From anywhere in Facebook you can click on the little arrow symbol in the top menu bar and choose Create Page
- 18. Setting up a Facebook page (cont) • Choose a category that best describes the type of page you want to create • It’ll most likely be local business • When you click on a tile it flips to give you a form to fill in • When you’re ready, click Get Started
- 19. Setting up a Facebook page (cont) • Write a description for your page • Create a profile picture • Use something recognisable like your logo • Put in a link to your website, business address, opening hours, contact details, etc • Start sharing!
- 20. Creating a Twitter Account #girlboss
- 21. Creating a Twitter account • Go to twitter.com/signup • Enter your details and click Sign up
- 22. Creating a Twitter account (cont) • You’ll be guided through the sign up process • Choose some initial accounts to follow • Write a bio • Choose a profile picture • Again, this will probably be your logo • Start tweeting!
- 23. Creating a Social Media Plan Your time to sparkle
- 24. Creating a social media plan • Identify your audience - worksheet • Consider your business goals and create social media goals • Decide which channels to use based on what you know about your audience • Come up with content ideas • Decide what to post, when, and how often • Analyse results • Tweak strategy
- 25. How often to post • Pinterest - 5 posts per day • Twitter - 3 posts per day • Google+ - 3 posts per day • Facebook – 2 posts per day • Instagram – 2 posts per day • LinkedIn – 1 post per day • Blog - 2 posts per week http://blog.sumall.com/journal/how-often-you-should-post-to-social-media.html
- 26. Types of content you can share Written Content Images or memes Videos or GIFs Infographics
- 27. Where to find content ideas for social media? • Your own website • Service pages • Blog posts • Testimonials • Case studies • Social media • Twitter lists • Pinterest • Pablo by Buffer • Facebook • Twitter – retweets • Other websites and blogs • RSS readers • Google Alerts • Goodreads • Your customers • Frequently asked questions • Overcoming objections • After sales
- 28. Social media tools Time-saving tips
- 30. Image or gif creation •Pablo •Canva •Pic Monkey •Giphy •EZGif
- 32. What next? Where to go from here?
- 33. Twitter Glitter e-course • 4-week course delivered via email • In this course you will learn how to go from newbie to tweeter extraordinaire • Give your bio some sparkle • Grow your following • Learn when to automate and when to be personal • Create your Twitter strategy • Learn how to analyse results
- 34. Twitter Glitter e-course • You will get: • An email every Monday for 4 weeks containing lessons, links to videos and downloadable worksheets with actionable tasks • Live Q&A call in week 4 • Access to Business Glitterati resources • Course starts mid-August 2016 • Investment: • Normal price - £197 • Exclusive offer for workshop attendees - £97 • More details to follow by email
- 35. Any questions? Over to you