[Note: this is episode 4 of our "Let's Build a Profitable Online Business" series. We're building a website together to generate regular, even passive, income. In our first episode we chose our business model (https://ecommerceandbeyond.com/slides-lets-build-profitable-online-business/) and in the second we launched the website (https://ecommerceandbeyond.com/slides-lets-build-profitable-online-business-ep-2/)] This month's topic is Content Marketing. The success of your online business depends on the quality and quantity of your website traffic and there is no doubt - if you got no content, you got no readers. You want people who are engaged and who keep returning to your site over and over again. You want to grow your traffic and your social media shares. You want to be the #1 resource out there in the wild internet. You don't get away with a few keywords here and there any longer... So, this month's topic is about Content, Content Strategy and Content Marketing. You will learn these advanced tricks while we apply them to our new online business: Who (your target) What (your content) Where (your media) How (your style) When (your calendar)

1. "Content+Strategy=Traffic"
(Let’s Build A Profitable Online
Business ep.4)
Mustbeworthit.com
EcommerceAndBeyond.com/Slides
@RMELOGLI
.com/groups/ecommerceandbeyond
1

2. ☑ Profitable Online Business (Passive Income)
☑ Launch or Strengthen Your Business
☑ Facebook Group, Slides, Go Implement 1 Thing!
Goals - “Let’s Build A Profitable Online Business” 2

3. EcommerceAndBeyond.com/Slides
Download the Slides 3

4. Facebook.com/groups/
ecommerceandbeyond
Join our Facebook Group 4

5. 1) Business Idea
2) Story
3) .com Domain
4) Reliable Hosting
Episode 1 Recap - “Let’s Build A Profitable Online Business” 5

6. 1) Website Live
2) Logo
3) Affiliate Programs
4) First Products
Episode 2 Recap - “Let’s Build A Profitable Online Business” 6

7. 1) Importance of site structure & performance
2) Importance of keyword research
3) Weekly SEO checks and link building
4) Write content with purpose
Episode 3 Recap - “Let’s Build A Profitable Online Business” 7

8. 1) Title = Topic
2) Paragraph headings
3) Paragraph bullet pts
4) Conclusion + question
Episode 4 - “Let’s Build A Profitable Online Business”
5) Revision
"Blog Post
Framework"
8

9. MUSTBEWORTHIT.com
Our New Online Business 9

10. Episode 4 - “Let’s Build A Profitable Online Business”
Mustbeworthit.com > “How to build an affiliate marketing
website in X easy steps”
10

11. 1) Social Media
2) Publicity
3) SEO *
4) Outreach *
Episode 4 - “Let’s Build A Profitable Online Business”
"Content
Promotion"
11

12. 1) Use a blog post framework and blog once/mo
2) Writing is easy. Content is vital
3) Study again Episode 3 for topic ideas
4) Content is useless without promotion
Episode 4 Recap - “Let’s Build A Profitable Online Business” 12

13. Thank you so much!
Mustbeworthit.com
EcommerceAndBeyond.com/Slides
@RMELOGLI
.com/groups/ecommerceandbeyond
13