What's your conference strategy? You need one if your going to meet your conference objectives and it doesn't matter which conference you are going to. Learn more on what you need to prepare for your next conference.

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HELLO,
BIOTECH
CONFERENCE
PRESENTER.
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WHAT’S YOUR
CONFERENCE
STRATEGY?
You need one if you’re going to
meet your conference objectives.
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IT DOESN’T MATTER
WHICH CONFERENCE…

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YOU’VE
SIGNED UP
MAYBE
YOU’RE
PRESENTING
AS WELL
BUT HOW
READY ARE
YOU?
 ?

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 Convey everything you want it to, in the best possible order, so your
company’s unique value proposition is easy to understand?
 Reflect your company’s key messages, brand and vision?
 Tell a story that people will remember?
 Look up to industry standard?
DOES YOUR
PRESENTATION:

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CLUTTERED
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Is your presentation cluttered with too
much written content? Does it read
like a word document and is hard to
understand?
EDIT CAREFULLY

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DATA OVERLOAD
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Are you asking your audience to form theories
and draw conclusions from over-complicated
graphs, and too much data?
KEEP IT SIMPLE

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TMI
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Does your presentation tell a story or wander
without purpose and include irrelevant details?
Is there a logical flow or are stakeholders
confused about your business?
GET STRAIGHT TO THE POINT

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BAD DESIGN
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Too many fonts, colours, misalignment, bad
contrast, indiscriminate use of bold and
exclamation marks!!!!!!!!!
MAINTAIN INDUSTRY STANDARDS

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BE PREPARED
WITH UPDATED
PRESENTATION
MATERIALS
It’s easy to invest in what you understand
If stakeholders really understand your company, they are more likely to be
interested in investing; make it easy for them with presentations and fact sheets.
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MEDIA &
SOCIAL MEDIA
Grow stakeholder awareness and interest
with media coverage and social media
Limited time and lots of competing stories will make connecting with reporters
at big healthcare conferences challenging.
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OUR
SERVICES
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Clean and concise PowerPoint presentations that convey your company’s story
in a way that people will remember.
POWERPOINT
PRESENTATIONS
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Provide investors with a snapshot of your company in a branded fact sheet that
highlights key projects, product information, recent news, upcoming milestones
and more.
FACT
SHEETS
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MEDIA
RELATIONS
SERVICES
Generate earned media coverage by meeting with reporters and see
your story covered in target publications.
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OUR
EXPERIENCE
CRYSTAL QUAST has ten + years of senior experience in corporate communications
and media. She has proven experience generating earned media and well-established
connections within top tier Canadian media.
JULIANA RUCCHETTO is a Toronto based freelance Graphic Designer and specialist
in layout and typography for print and digital media. Her niche is presentation design for
publicly-traded companies. With over eight years of professional experience, she has worked
with some of the foremost leading companies in the field, and earned industry awards.
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Select client list: Amgen, Angiochem, Cipher, H&P Labs, Labopharm, Lilly Creek
Vaccines, Ramsey Lake Pharma, Roche, Ultragenyx.
OUR RESULTS
Satisfied, repeat clients & industry recognition
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CONTACT
Crystal Quast: 647·529·6364 quast@bullseyecorporate.com
www.bullseyecorporate.com