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The People associated with the SMS world must be aware with the latest policies that are now applicable. But those who are not should have an idea about how the SMS service works in the country.
As many marketing companies were engaged in their marketing through SMS & call services which became like harassment to the ordinary people at the certain point who had to attain such calls & SMS every now & then, so in order to give them a little relief, The Telecom Regulatory Authority of India brought a new structure for the SMS & Call service in India. Actually, there was certain structure defined from prior only like National Do Not Call Registry, by registering in which will avoid you such unwanted marketing calls & SMS. But the problem was that no one was taking it seriously & neither was it implemented seriously. And so the new policies are defined to implement it seriously!
According to the latest structure, they have divided all such Calls & SMS into 2 categories, PROMOTIONAL & TRANSACTIONAL. But what do these categories mean? Let’s understand it little deeply.