Over the years Consumer durable sector has seen an overall growth rate among all other sectors. It is considered as one of the fastest developing industries in India. With the increase in disposable income, easy availability of finance, fall in prices due to increased competition, consumer durable has witnessed a steady and rapid business expansion. Today each and every household contains one or the other consumer durable item in their house. Right from television to refrigerator, furniture to home appliances and all other products that are manufactured for long term use come under consumer durable.
2. Overthe years Consumer durable sector has seen an overall growth rate
among all other sectors. It is considered as one of the fastest developing industries
in India. With the increase in disposable income, easy availability of finance, fall in
prices due to increased competition, consumer durable has witnessed a steady and
rapid business expansion. Today each and every household contains one or the
other consumer durable item in their house. Right from television to refrigerator,
furniture to home appliances and all other products that are manufactured for long
term use come under consumer durable.
3. Currently India is witnessing a major increase in the demand for consumer
durable products. More and more middle class families having double income
source, youths getting attracted to brands, expanding rural market base have
given rise to Consumer Durable Goods. Handling competitive markets within the
sector, these consumers durable companies need to constantly focus on
innovation and modern techniques to meet the market expectations of varied
consumers. It becomes necessary for dealers to market their products via right
channels.
4. For any Consumer Durable industries, reaching out to its buyers with the help
of effective communications has become a crucial element. Though advertising,
marketing and branding helps dealers to gain market share, attracting large
number of customer base is still a challenge for many consumer durable
companies. Bulk SMS marketing seems to be the ultimate solutions for all
consumer durable dealers to connect to their consumers at a single touch of a
button.
5. Benefits of Bulk SMS
One of the instant ways to reach out to large
number of audience, bulk SMS saves lot of
time and money. Considered to be quickest,
cost effective and reliable source of
communication,
SMS service helps to promote goods and
services for consumer durable markets. Being
dynamic in nature, bulk messaging service
helps to bring together consumers and users at
large.
6. Benefits of Bulk SMS
Executing promotional campaigns and
sending out critical information to the
customers via text messaging service helps
consumer durable companies to reach out to
its customers at ease. Also sending them out
personalized messages along with offer details
makes customers happy and delighted.
Other value added services, product
features, new offers, greetings, alerts on new
launches, details about product deliveries,
payment reminders, etc. are few of the
instances wherein dealers can make use of
SMS services for consumer durable.