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Ken Yagen
VP Products
Product Keynote:
How to Compete in the
API Economy
3
Confidentiality & Roadmap Disclaimer
4
Anypoint Platform
Transform your business with API-led connectivity
Speed Scale Control
Copyright	
  ©	
  2012	
  Splunk,	
  Inc.	
  
Splunk	
  -­‐	
  MuleSo;	
  
Christopher	
  Nelson,	
  	
  
Sr.	
  Director	
  of	
  Business	
  
ApplicaCons	
  
Splunk	
  Company	
  Overview	
  
6	
  
Company	
  	
  
•  Global	
  HQs:	
  	
  
§  San	
  Francisco	
  
§  London	
  	
  
§  Hong	
  Kong	
  
•  1,400	
  employees	
  globally	
  
•  Annual	
  Revenue:	
  
$450.9M	
  (YoY	
  +49%)	
  
•  NASDAQ:	
  SPLK	
  
Products	
  
•  Free	
  trial	
  to	
  massive	
  scale	
  
•  Splunk	
  products:	
  	
  
§  Splunk	
  Enterprise	
  
§  Splunk	
  Cloud	
  
§  Hunk	
  
§  Splunk	
  MINT	
  
§  Premium	
  Apps	
  
Customers	
  	
  
•  9,000+	
  customers	
  
•  Across	
  100	
  countries	
  
•  Small	
  to	
  large	
  
organizaCons	
  
•  75+	
  of	
  the	
  Fortune	
  100	
  
•  Largest	
  license:	
  	
  
§  400+	
  Terabytes/day	
  
Big	
  Data	
  Comes	
  from	
  Machines	
  
Volume | Velocity | Variety | Variability
GPS,	
  
RFID,	
  
Hypervisor,	
  
Web	
  Servers,	
  
Email,	
  Messaging,	
  
Clickstreams,	
  Mobile,	
  	
  
Telephony,	
  IVR,	
  Databases,	
  
Sensors,	
  TelemaIcs,	
  Storage,	
  
Servers,	
  Security	
  Devices,	
  Desktops	
  	
  
7	
  
IT	
  Strategy	
  for	
  ConCnued	
  Rapid	
  Growth	
  
Speed.	
  Scale.	
  Control	
  	
  
	
  
Cloud-­‐only	
  infrastructure:	
  	
  scale	
  with	
  the	
  pace	
  of	
  growth	
  without	
  
being	
  weighed	
  down	
  by	
  infrastructure,	
  Splunk	
  has	
  adopted	
  a	
  
Cloud	
  only	
  plaaorm	
  strategy	
  for	
  Business	
  ApplicaCons	
  
	
  
Services:	
  Leverage	
  a	
  SOA	
  architecture	
  for	
  Splunk	
  Business	
  
applicaCons	
  through	
  APIs	
  with	
  which	
  developers	
  can	
  write	
  
numerous	
  applicaCons.	
  	
  Create	
  OperaConal	
  Efficiencies	
  while	
  
maintaining	
  control	
  over	
  the	
  assets	
  	
  
	
  
	
  
	
  
ApplicaCon	
  Poraolio	
  
All	
  Cloud	
  
9	
  
Servers	
  
Storage	
  
Requirements:	
  Cloud	
  IntegraCon	
  Plaaorm	
  
  ConnecIvity:	
  Ubiquitous	
  naCve	
  connecCvity	
  to	
  cloud	
  applicaCons	
  
  SOA:	
  Ability	
  to	
  host	
  web	
  services	
  or	
  perform	
  service	
  orchestraCon,	
  not	
  
just	
  point	
  to	
  point	
  data	
  movement	
  
  Purely	
  cloud:	
  Requires	
  no	
  on-­‐premise	
  agent	
  hosCng	
  
  IDE:	
  Robust	
  built-­‐in	
  integrated	
  development	
  environment	
  
  Developer	
  community:	
  large	
  developer	
  community	
  using	
  the	
  plaaorm	
  
  Audit/SOX/Security:	
  Single	
  sign	
  on	
  support	
  
10	
  
Quote
	
  
“We made the one decision that
mattered. Once we selected MuleSoft as
our connectivity platform, all other
decisions became low risk and fungible.”	
  
Overall	
  RecommendaCon	
  
  MuleSo;	
  (CloudHub)	
  is	
  the	
  overall	
  best	
  fit	
  for	
  the	
  
growing	
  Splunk	
  IT	
  footprint.	
  
  Best	
  SaaS	
  applicaCon/Cloud	
  hosCng	
  support	
  overall.	
  
Hosted	
  on	
  AWS	
  with	
  high	
  availability	
  mulC-­‐region	
  
support.	
  
  Largest	
  number	
  of	
  connectors	
  available	
  with	
  a	
  
connector	
  SDK	
  to	
  build	
  custom	
  connectors.	
  
  Big	
  support	
  of	
  a	
  developer	
  community.	
  Beier	
  resource	
  
availability/talent	
  in	
  the	
  market.	
  
  Partnership	
  opportuniCes	
  for	
  Splunk	
  integraCon	
  
connector	
  product	
  offering	
  and	
  downstream	
  analyCcs	
  
  Total	
  cost	
  of	
  ownership	
  slightly	
  beier	
  than	
  current	
  
integraCon	
  soluCon.	
  	
  
	
  
12	
  
•  MuleSo;	
  is	
  the	
  backbone	
  of	
  our	
  Cloud	
  IT	
  ApplicaIon	
  Infrastructure	
  
•  Seamless	
  synchronizaIon	
  of	
  Salesforce	
  (Sales)	
  and	
  NetSuite	
  
(Finance)	
  to	
  streamline	
  and	
  expedite	
  order	
  fulfillment	
  process	
  	
  
•  IniCal	
  phase	
  of	
  project	
  implemented	
  in	
  only	
  20	
  days	
  
•  15	
  minute	
  cycles	
  with	
  previous	
  ETL	
  tool	
  for	
  integraCon	
  reduced	
  to	
  
seconds	
  for	
  real	
  Ime	
  order	
  processing	
  
	
  
Results	
  we’ve	
  seen	
  using	
  MuleSo;	
  
Where	
  are	
  we	
  going	
  with	
  Anypoint	
  Plaaorm	
  
• Provide	
  Free	
  Trial	
  of	
  Splunk	
  in	
  the	
  Cloud	
  
• Leverage	
  CloudHub	
  to	
  orchestrate	
  services	
  Online	
  Sandbox	
  
• Connect	
  our	
  Web	
  ProperCes	
  to	
  Salesforce.com	
  
• CloudHub	
  manages	
  all	
  of	
  the	
  API	
  calls	
  between	
  markeCng	
  systems	
  and	
  
Salesforce.com	
  
Web	
  	
  
• Coming	
  in	
  May	
  	
  	
  
• SaaS	
  Portal	
  that	
  is	
  Services	
  Driven;	
  powered	
  by	
  CloudHub	
  
• Salesforce.com,	
  Web,	
  Amazon,	
  NetSuite,	
  Stripe	
  
eCommerce	
  	
  
• Coming	
  in	
  July	
  
• Auto	
  Provisioning	
  /	
  De	
  Provisioning	
  of	
  Users	
  	
  Workday	
  
• Q2C	
  –	
  OperaConal	
  AnalyCcs	
  
• CloudHub	
  –	
  Structured	
  Data	
  /	
  Splunk	
  Unstructured	
  	
  Splunk	
  /	
  CloudHub	
  
14	
  
Thank	
  You	
  
16
Anypoint Platform
Transform your business with API-led connectivity
Speed Scale Control
17
Anypoint Platform
June 2015 Release
18
Speed
19
Connectivity speed
1000’s of applications and public APIs
Certified
Connectors
Community
Connectors
Dynamic API connectivityAnypoint Exchange
1:40	
  PM:	
  Expert	
  Panel:	
  Best	
  PracCces	
  for	
  Building	
  and	
  Selling	
  Your	
  Connector	
  
20
Connectivity speed
1000’s of applications and public APIs
Certified
Connectors
Community
Connectors
Dynamic API connectivity
Full Connector SDK
Anypoint Connector Devkit
SOAP Connect REST Connect
Certification program
21
Connectivity speed
SOAP Connect
•  Just point to your WSDL and go
•  REST Connect coming in Q3
DevKit IDE
•  Integrates with Anypoint Studio
•  Automates testing and docs
•  API auth, DataSense, Batch
2:50	
  PM:	
  How	
  to	
  Build	
  Your	
  Own	
  Connector	
  in	
  30	
  Minutes	
  
22
Data transformation speed
<XML/> <XML/>
Speed at dev time
Easy to learn
Easy to test / debug
Easy to share
Preferable to code
Data-format agnostic
Speed at run time
Scalable performance
High throughput
Large payloads
23
12:00:	
  UX	
  Futures:	
  Anypoint	
  Studio	
  
Introducing Weave
Robust transformation language
Powerful execution engine (5x)
Pluggable data connectors
Graphical editor and mapping UI
New data query and transformation language
24
Data transformation speed
Integrate partners quickly with Anypoint B2B
DefiniCon	
  of	
  
Schemas	
  
Data	
  aware	
  
connectors	
  
Trading	
  partner	
  
management	
  
Unified experience
2:50	
  PM:	
  What's	
  New	
  with	
  Anypoint	
  Plaaorm?	
  APIs	
  for	
  B2B	
  IntegraCon
25
Development speed
Test driven integration with MUnit
✔	
   ✔	
   ✔	
  
✔	
  
26
THE FOLLOWING PREVIEW HAS BEEN APPROVED FOR
ALL AUDIENCES
BY THE PRODUCT DEVELOPMENT TEAM OF MULESOFT.
www.mulesoft.com
27
Verify
Correlate
Call
logs
Tests
Client
Snippets
Monitors
Generate
Source
control
Anypoint
Exchange
Sync
Speed of APIs
development
experience
Unified governance
OpCon	
  1	
  
28
Speed of APIs
Living Document
Call
logs
Tests
Client
Snippets
Monitors
Source
control
Anypoint
Exchange
development
experience
unified governance
29
Scale
30
Anypoint Management Center
•  Unified
experience
•  Manage from
cloud or deploy
on premises
•  Built for web-
scale
1:00	
  PM:	
  What's	
  New	
  with	
  Anypoint	
  Plaaorm?	
  Unified	
  Plaaorm	
  Management	
  
31
Management scale
•  Only unified interface - APIs + integrations in a single product
•  50x improvement over MMC - 1000’s of deployments
•  Enterprise self-service – delegate provisioning
•  Confidently stream traffic metrics and business events
Anypoint Analytics
32
THE FOLLOWING PREVIEW HAS BEEN APPROVED FOR
ALL AUDIENCES
BY THE PRODUCT DEVELOPMENT TEAM OF MULESOFT.
www.mulesoft.com
33
Multi-cloud support
Scale across clouds
34
Control
35
Lifecycle control
Application performance
management
Anypoint
Management Center
agent
Continuous
integration
agent
Anypoint Studio
mUnit
Design with
best practices
Anypoint Exchange
1:00	
  PM:	
  Collaborate	
  and	
  Win	
  Using	
  Anypoint	
  Exchange	
  
36
Business Groups
Business Groups allow for per group allocation and
governance of resources, users, roles, and
permissions based on your organizational structure
Identity
Management
support
37
Assurance and compliance
Independent MuleSoft certification
Level 1 PCI
service provider
Registered HiTrust
service provider
SSAE16 SOC 2 Type 2
U.S.-EU Safe Harbor
Framework (pending)
TrustE validated
38
THE FOLLOWING PREVIEW HAS BEEN APPROVED FOR
ALL AUDIENCES
BY THE PRODUCT DEVELOPMENT TEAM OF MULESOFT.
www.mulesoft.com
39
Control data residency
Platform controls to assign regional restrictions on analytics,
message queue, and log data
40
Alerts and diagnostics
Set alerts and drill into event and log data
Alert!
41
Anypoint Platform
Transform your business with API-led connectivity
Speed Scale Control
42

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Product Keynote: How to Compete in the API Economy

  • 1. 2 Ken Yagen VP Products Product Keynote: How to Compete in the API Economy
  • 3. 4 Anypoint Platform Transform your business with API-led connectivity Speed Scale Control
  • 4. Copyright  ©  2012  Splunk,  Inc.   Splunk  -­‐  MuleSo;   Christopher  Nelson,     Sr.  Director  of  Business   ApplicaCons  
  • 5. Splunk  Company  Overview   6   Company     •  Global  HQs:     §  San  Francisco   §  London     §  Hong  Kong   •  1,400  employees  globally   •  Annual  Revenue:   $450.9M  (YoY  +49%)   •  NASDAQ:  SPLK   Products   •  Free  trial  to  massive  scale   •  Splunk  products:     §  Splunk  Enterprise   §  Splunk  Cloud   §  Hunk   §  Splunk  MINT   §  Premium  Apps   Customers     •  9,000+  customers   •  Across  100  countries   •  Small  to  large   organizaCons   •  75+  of  the  Fortune  100   •  Largest  license:     §  400+  Terabytes/day  
  • 6. Big  Data  Comes  from  Machines   Volume | Velocity | Variety | Variability GPS,   RFID,   Hypervisor,   Web  Servers,   Email,  Messaging,   Clickstreams,  Mobile,     Telephony,  IVR,  Databases,   Sensors,  TelemaIcs,  Storage,   Servers,  Security  Devices,  Desktops     7  
  • 7. IT  Strategy  for  ConCnued  Rapid  Growth   Speed.  Scale.  Control       Cloud-­‐only  infrastructure:    scale  with  the  pace  of  growth  without   being  weighed  down  by  infrastructure,  Splunk  has  adopted  a   Cloud  only  plaaorm  strategy  for  Business  ApplicaCons     Services:  Leverage  a  SOA  architecture  for  Splunk  Business   applicaCons  through  APIs  with  which  developers  can  write   numerous  applicaCons.    Create  OperaConal  Efficiencies  while   maintaining  control  over  the  assets          
  • 8. ApplicaCon  Poraolio   All  Cloud   9   Servers   Storage  
  • 9. Requirements:  Cloud  IntegraCon  Plaaorm     ConnecIvity:  Ubiquitous  naCve  connecCvity  to  cloud  applicaCons     SOA:  Ability  to  host  web  services  or  perform  service  orchestraCon,  not   just  point  to  point  data  movement     Purely  cloud:  Requires  no  on-­‐premise  agent  hosCng     IDE:  Robust  built-­‐in  integrated  development  environment     Developer  community:  large  developer  community  using  the  plaaorm     Audit/SOX/Security:  Single  sign  on  support   10  
  • 10. Quote   “We made the one decision that mattered. Once we selected MuleSoft as our connectivity platform, all other decisions became low risk and fungible.”  
  • 11. Overall  RecommendaCon     MuleSo;  (CloudHub)  is  the  overall  best  fit  for  the   growing  Splunk  IT  footprint.     Best  SaaS  applicaCon/Cloud  hosCng  support  overall.   Hosted  on  AWS  with  high  availability  mulC-­‐region   support.     Largest  number  of  connectors  available  with  a   connector  SDK  to  build  custom  connectors.     Big  support  of  a  developer  community.  Beier  resource   availability/talent  in  the  market.     Partnership  opportuniCes  for  Splunk  integraCon   connector  product  offering  and  downstream  analyCcs     Total  cost  of  ownership  slightly  beier  than  current   integraCon  soluCon.       12  
  • 12. •  MuleSo;  is  the  backbone  of  our  Cloud  IT  ApplicaIon  Infrastructure   •  Seamless  synchronizaIon  of  Salesforce  (Sales)  and  NetSuite   (Finance)  to  streamline  and  expedite  order  fulfillment  process     •  IniCal  phase  of  project  implemented  in  only  20  days   •  15  minute  cycles  with  previous  ETL  tool  for  integraCon  reduced  to   seconds  for  real  Ime  order  processing     Results  we’ve  seen  using  MuleSo;  
  • 13. Where  are  we  going  with  Anypoint  Plaaorm   • Provide  Free  Trial  of  Splunk  in  the  Cloud   • Leverage  CloudHub  to  orchestrate  services  Online  Sandbox   • Connect  our  Web  ProperCes  to  Salesforce.com   • CloudHub  manages  all  of  the  API  calls  between  markeCng  systems  and   Salesforce.com   Web     • Coming  in  May       • SaaS  Portal  that  is  Services  Driven;  powered  by  CloudHub   • Salesforce.com,  Web,  Amazon,  NetSuite,  Stripe   eCommerce     • Coming  in  July   • Auto  Provisioning  /  De  Provisioning  of  Users    Workday   • Q2C  –  OperaConal  AnalyCcs   • CloudHub  –  Structured  Data  /  Splunk  Unstructured    Splunk  /  CloudHub   14  
  • 15. 16 Anypoint Platform Transform your business with API-led connectivity Speed Scale Control
  • 18. 19 Connectivity speed 1000’s of applications and public APIs Certified Connectors Community Connectors Dynamic API connectivityAnypoint Exchange 1:40  PM:  Expert  Panel:  Best  PracCces  for  Building  and  Selling  Your  Connector  
  • 19. 20 Connectivity speed 1000’s of applications and public APIs Certified Connectors Community Connectors Dynamic API connectivity Full Connector SDK Anypoint Connector Devkit SOAP Connect REST Connect Certification program
  • 20. 21 Connectivity speed SOAP Connect •  Just point to your WSDL and go •  REST Connect coming in Q3 DevKit IDE •  Integrates with Anypoint Studio •  Automates testing and docs •  API auth, DataSense, Batch 2:50  PM:  How  to  Build  Your  Own  Connector  in  30  Minutes  
  • 21. 22 Data transformation speed <XML/> <XML/> Speed at dev time Easy to learn Easy to test / debug Easy to share Preferable to code Data-format agnostic Speed at run time Scalable performance High throughput Large payloads
  • 22. 23 12:00:  UX  Futures:  Anypoint  Studio   Introducing Weave Robust transformation language Powerful execution engine (5x) Pluggable data connectors Graphical editor and mapping UI New data query and transformation language
  • 23. 24 Data transformation speed Integrate partners quickly with Anypoint B2B DefiniCon  of   Schemas   Data  aware   connectors   Trading  partner   management   Unified experience 2:50  PM:  What's  New  with  Anypoint  Plaaorm?  APIs  for  B2B  IntegraCon
  • 24. 25 Development speed Test driven integration with MUnit ✔   ✔   ✔   ✔  
  • 25. 26 THE FOLLOWING PREVIEW HAS BEEN APPROVED FOR ALL AUDIENCES BY THE PRODUCT DEVELOPMENT TEAM OF MULESOFT. www.mulesoft.com
  • 27. 28 Speed of APIs Living Document Call logs Tests Client Snippets Monitors Source control Anypoint Exchange development experience unified governance
  • 29. 30 Anypoint Management Center •  Unified experience •  Manage from cloud or deploy on premises •  Built for web- scale 1:00  PM:  What's  New  with  Anypoint  Plaaorm?  Unified  Plaaorm  Management  
  • 30. 31 Management scale •  Only unified interface - APIs + integrations in a single product •  50x improvement over MMC - 1000’s of deployments •  Enterprise self-service – delegate provisioning •  Confidently stream traffic metrics and business events Anypoint Analytics
  • 31. 32 THE FOLLOWING PREVIEW HAS BEEN APPROVED FOR ALL AUDIENCES BY THE PRODUCT DEVELOPMENT TEAM OF MULESOFT. www.mulesoft.com
  • 34. 35 Lifecycle control Application performance management Anypoint Management Center agent Continuous integration agent Anypoint Studio mUnit Design with best practices Anypoint Exchange 1:00  PM:  Collaborate  and  Win  Using  Anypoint  Exchange  
  • 35. 36 Business Groups Business Groups allow for per group allocation and governance of resources, users, roles, and permissions based on your organizational structure Identity Management support
  • 36. 37 Assurance and compliance Independent MuleSoft certification Level 1 PCI service provider Registered HiTrust service provider SSAE16 SOC 2 Type 2 U.S.-EU Safe Harbor Framework (pending) TrustE validated
  • 37. 38 THE FOLLOWING PREVIEW HAS BEEN APPROVED FOR ALL AUDIENCES BY THE PRODUCT DEVELOPMENT TEAM OF MULESOFT. www.mulesoft.com
  • 38. 39 Control data residency Platform controls to assign regional restrictions on analytics, message queue, and log data
  • 39. 40 Alerts and diagnostics Set alerts and drill into event and log data Alert!
  • 40. 41 Anypoint Platform Transform your business with API-led connectivity Speed Scale Control
  • 41. 42