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How the
Pros Get
Leads from
Social Media
B L O G . B U F F E R . C O M
1.
What even are
leads?
1. What even are leads?
A lead is a person who has indicated
interest in your company's product
or service in some way, shape, or
form.
^
Social Media
is typically
top-of-funnel
There're plenty of
social strategies
for the middle
and bottom, too
Journey of a social media lead
Vi
e
w
F
oll
o
w
M
e
nti
o
n
D
M
S
u
b
s
c
ri
b
e
R
e
pl
y
F
oll
o
w
u
p
S
al
e
A
w
a
r
e
n
e
s
s
I
nt
e
r
e
st
E
n
g
a
g
e
m
e
nt
A
cti
o
n
A
d
v
o
c
a
c
y
Journey of most any lead
A
w
a
r
e
n
e
s
s
I
nt
e
r
e
st
E
n
g
a
g
e
m
e
nt
A
cti
o
n
A
d
v
o
c
a
c
y
Social media can do it all!
2.
The Basic
Building Blocks
1. Landing pages
2. UTM links and bitly URLs
http://clearlink.com/?utm_source=
hi-there&utm_medium=its-kevan
&utm_campaign=happy-friday
http://bit.ly/1me7aj8
http://bit.ly/buffer
3. Contests
3.
Real Strategies
of the Pros
1. Twitter Lead Gen cards
2. Facebook Lead Ads
3. The Facebook Ask
4. Social-Geo Monitoring
5. Buffer Retweets
6. Twitter Parties & Live Chats
7. Slideshare Lead Capture
8. Whisper codes
9. Medium Letters
10. LinkedIn Groups
1. Social media is gold
2. Try the building blocks
3. Find a strategy that works
Read the full post:
http://bit.ly/lead-tips

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