This document outlines the values and approach of Buffer Marketing. It discusses focusing on improvement through educational, detailed, actionable, and clear content. It also emphasizes choosing positivity through optimism, reasonable goals, and avoiding challenges. The document recommends setting aside ego by being humble, relatable, and experimental. It also suggests listening first by being community-driven and learning from others. Finally, it advises working smarter through moving fast, shipping things, and improving over time rather than over-perfecting. The document then discusses how Buffer thinks about marketing in terms of promoting its culture and values through altruistic efforts, getting people to understand its product and customer support, and helping people through educational resources.